Hubspot Marketing

NOVEMBER 29, 2024

While not required, there are certifications available (such as the Certified Product Marketing Manager distinction) that can help better prepare Product Marketing Managers for the responsibilities they are about to take on. The next question you might have about this role is ‘How much does a product marketing manager make?”

Product Marketing 105

Product Marketing Product Management Marketers 105

Hubspot Marketing

JULY 22, 2024

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketers Marketing 105

Hubspot Marketing

APRIL 8, 2025

Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. If youre a brand wondering if using Reddit to engage with people is a smart marketing move, theres good news most Redditors are okay with it. Reddit is a great resource for market research data.

Gen Z 103

Gen Z Copywriting Real Estate Marketers 103

Hubspot Marketing

APRIL 8, 2025

Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. If youre a brand wondering if using Reddit to engage with people is a smart marketing move, theres good news most Redditors are okay with it. Reddit is a great resource for market research data.

Gen Z 103

Gen Z Copywriting Real Estate Marketers 103

Backlinko

MARCH 5, 2025

Lets take a glance: Semrush Similarweb Primary Focus Competitor intelligence and SEO analysis Competitor intelligence and general market research Traffic Source Breakdown Detailed insights into specific channels More generalized traffic source analysis Keyword Database 26 billion keywords 5 billion keywords Backlink Database 43 trillion backlinks 3.6

SEO 83

SEO Finance Market Research Shoppers 83

Hubspot Marketing

NOVEMBER 14, 2024

“For targeted BTL marketing, an early-stage startup could consider running LinkedIn ads for a webinar,” she continued. The webinar educates the audience further and helps qualify and disqualify prospects. I’ve seen marketing teams run with generic copy from other campaigns and call it a day. What clicks with prospects?

Direct Mail 123

Direct Mail Marketers Marketing Email Marketing 123

Set Up

JANUARY 21, 2025

For example, HubSpot's content marketing strategy includes free educational resources, blogs, and templates, and, according to HubSpot's 2024 report , businesses that prioritize educational content generate 126% more leads than those that dont.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Hubspot Marketing

AUGUST 1, 2022

This list of ecommerce podcasts offers it all – education, inspiration, and entertainment. This includes everything from ads and crowdfunding to market research and ambassador programs. One thing this podcast does well is balancing its educational content with inspirational content. Check them out below. Shopify Masters.

eCommerce 145

eCommerce Fashion Retail Entertainment 145

Hubspot Marketing

NOVEMBER 12, 2020

Featured Resource: Market Research Focus Group Template. For a free template for notetaking during focus groups, a guide on conducting market research, and several other templates, download our Market Research Kit. What are the topics on which you'd like to see more education? Download the Template.

Market Research 145

Market Research Food Health Communications 145

Sachs Marketing Group

JANUARY 16, 2025

Use Content Marketing to Educate and Attract Patients Create Value with Informative Content Educational content is a proven method for attracting health care leads and building trust with potential patients. A customer profile is a semi-fictional representation of your ideal patient based on market research and accurate data.

Health 52

Health User-Generated Education SEO 52

DIY Marketers

JULY 9, 2023

Don’t even think about getting into affiliate marketing until you read this. Millions are ignoring affiliate marketing research and risking more than they know. If you’re considering affiliate marketing as a business model or a side hustle, you have to know how to do affiliate marketing research.

Affiliate Marketing 54

Affiliate Marketing Market Research Marketers Marketing 54

Martech

SEPTEMBER 12, 2024

Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. AI drives search and education experiences on the app. “We

Customer 128

Customer Branding Transform Retail 128

Rock Content

OCTOBER 9, 2023

They’re the results of thorough market research and a deep understanding of target audiences. Although there are lots of ways to conduct market research, market research surveys are among the most effective and approachable. What Are Market Research Surveys? What Are Market Research Surveys?

Market Research 52

Market Research Marketers Marketing Law 52

Marketing Insider Group

MARCH 9, 2023

Examples: Accenture TCS (Tata Consultancy Services) Source: Accenture Market research and analysis companies Market research firms come in all sizes and shapes. Due to the nature of their business, market research companies have a reputation for generating accurate, reliable data.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Calvyn Lee Blog

DECEMBER 10, 2023

Identifying the Problem Conduct market research to pinpoint your target audience’s struggles. For instance, Life Marketing produces weekly videos with current tips to master marketing techniques independently. Competitors may offer consulting or done-for-you services but lack a public-facing educational component.

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 114

Transform PR User-Generated Retail 114

Hubspot Marketing

DECEMBER 21, 2022

Analyze data from your current customers and conduct market research to figure out who your ideal customer is. You can collect data from your current customers through your CRM and conduct market research through surveys, interviews, and paid databases. Identify your customer’s job title and the industry they work in.

User-Generated 123

User-Generated Education CRM Market Research 123

Hubspot Marketing

MAY 30, 2023

Click here to explore the full playlist Virtually all industries can benefit from AI, from medical providers to students pursuing an education. Below we’ll go over how AI applies to the three main business functions (marketing, sales, and service) and specific examples across different industries.

Real Estate 124

Real Estate Manufacturing Transform Finance 124

Hubspot Marketing

DECEMBER 11, 2019

I'm not the only marketer, or millennial, who's noticed the two generations' vast differences. In fact, a number of market research studies, including this recent report , have identified dozens of key differences between the two generations. In 2019, many millennials are working or are enrolled in higher education.

Gen Z 145

Gen Z Millennials Finance Education 145

Businesses Grow

MAY 30, 2023

Mark Schaefer is the executive director of Schaefer Marketing Solutions. He is the author of some of the world’s bestselling marketing books and is an acclaimed keynote speaker , college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world.

Copywriting 144

Copywriting Direct Mail Advertising Advertisers 144

Hubspot Marketing

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Affiliate Marketing. Email Marketing. Global Marketing. Guerrilla Marketing. Voice Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Sprout Social

SEPTEMBER 25, 2023

When I joined Sprout Social in 2018, part of my role as CMO was educating my peers about the value of social media. Relying on the team who owns social to disseminate insights that can inform everything from product development to market research is neither scalable nor sustainable.

Transform 130

Transform CMO Education CRM 130

Martech

MAY 30, 2023

Do your research in advance First, do your market research, and make sure the demographics you’ve selected are the right ones for your brand and product. Look at your competitors In some ways, this is an alternative form of market research. Get MarTech! In your inbox. Business email address Subscribe Processing.

Market Research 126

Market Research Education Marketing Strategy Advertising 126

Adobe Experience Cloud Blog

DECEMBER 20, 2013

Author: Glen Gow Because buyers are self-educating early in the sales process, the traditional relationship between buyer and sales rep has been turned completely on its head. With all of this information at his or her fingertips, buyers have done their research and made their decisions long before a sales rep even enters the picture.

Thought Leadership 134

Thought Leadership CMO Marketers Marketing 134

Duct Tape Marketing

SEPTEMBER 4, 2020

Are you a storyteller or an educator? SEMrush is an all-in-one marketing tool kit that marketing consultants use to boost their digital marketing efforts for their clients. SEMrush helps with SEO, PPC, social media, content marketing and market research. Marketing Podcast with Alison Levine .

Education 96

Education Market Research SEO Digital Marketing 96

Sprout Social

SEPTEMBER 2, 2022

Free social media marketing training and resources. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Level: Beginner – intermediate.

Social Media Marketing 143

Social Media Marketing Price Marketers Marketing 143

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Higher education. Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. For example, don’t make references to “leads” when trying to penetrate the higher education market. Healthcare. Manufacturing.

Thought Leadership 132

Thought Leadership Manufacturing Marketers Marketing 132

Hubspot Marketing

OCTOBER 27, 2022

By the same token, your content coaches and educates your audience through this problem as they begin to identify and address it. Plus, your content won't just help attract leads, it will also educate your prospects and generate awareness for your brand. Do you want to target a new group of people or expand your current target market?

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Marketing Insider Group

MARCH 2, 2021

Do you have content for website visitors in the awareness stage—like emails, social posts, ebooks, and educational blog posts? For a more in-depth guide on mapping out your buyer’s journey, read “ The Importance of Customer Journey Mapping in Content Marketing.”. Do Market Research. Source: Hotjar.

Customer Journey 143

Customer Journey Market Research SEO Content Marketing 143

SmartBrief - Marketing

MAY 12, 2024

Marketers who aren’t sure of how to begin Asian marketing, should, plain and simply, just start. Resources, such as the Asian American Advertising Federation (3AF) , have been helping marketers in their brand journey since 1999.

Branding 122

Branding Food PR Fashion 122

Backlinko

MARCH 25, 2025

Focus on creating content backed by data analysis, market research, and documented case studies of your own investments. This blog blends real estate news and educational content with personal success stories. Focus on educational content that helps readers understand blockchain fundamentals or risk management strategies.

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Marketing Insider Group

JULY 5, 2015

Marketers, who have prioritized blogging, are 13x more likely to enjoy positive ROI, suggesting that starting the conversation with a blog with a call-to-action is a way to engage with customers at the right place in the journey. Help Self-Educating Customers. Gartner Research). HubSpot State of Inbound, 2014).

Whitepaper 105

Whitepaper Customer Thought Leadership Energy 105

Martech

APRIL 25, 2024

The use of AI by educators is not always a positive thing. Streetbees’s SBX market research tool now has photo and video capture capabilities. This week a Maryland high school teacher was arrested for allegedly creating a phony audio recording of his boss saying very offensive things.

Transform 112

Transform Education SEO Market Research 112

Marketing Insider Group

MAY 15, 2023

B2B digital marketing is vital to modern business, as more and more companies rely on digital channels to find, research, and purchase products and services. In fact, 70% of marketing technology buyers look for content on vendor websites. And, they’re 52% more likely to make a purchase after reading your business’s content.

Digital Marketing 135

Digital Marketing Whitepaper Marketers Marketing 135

Lusha

DECEMBER 9, 2024

This process is called market segmentation. It involves dividing your total market into distinct groups based on shared characteristics, such as: Demographics : Age, gender, income level, education, etc. This requires a mix of market research and data analysis. Firmographics : Industry, company size, location, etc.

Price 52

Price CRM Marketers Marketing 52

Many Chat

JULY 1, 2022

Polls like this are creative ways to educate your followers on important issues and engage their curiosity about current affairs. Using a poll for customer feedback/market research. Additionally, a fun quiz is a great way to educate your customers without appearing to, or make boring topics seem more fun. FIND OUT HERE!

Market Research 97

Market Research User-Generated Education Promotion 97

Calvyn Lee Blog

DECEMBER 4, 2023

Study Competitors’ Marketing Research how leading competitors market their businesses. Doing everything solo takes major time and self-education but costs little. Continue including better-performing assets while modifying or eliminating poorer-performing ones.

Marketing Plan 130

Marketing Plan eCommerce Food Marketers 130