Hubspot Marketing

OCTOBER 28, 2024

Throughout the rise of Polymarket, I’ve become friendly with a few members of their growth marketing team here in NYC. A Breakdown of Polymarket’s Marketing Strategy Screenshot Marketing The first time most people come into contact with Polymarket isn’t their site or app. Here’s what I’ve learned. It's microscopic.

Marketing Strategy

Hubspot Marketing

MARCH 17, 2025

Let's explore five clever strategies that brands like Beyoncs Ccred and Royal Caribbean use to make their subscribers feel like VIPs. 5 Inclusive Email Marketing Strategies 1. Then plan out an email marketing strategy that enables you to send them the relevant messages they need to take the next step forward with you.

Email Marketing

Businesses Grow

NOVEMBER 11, 2024

I recently saw a post touting the importance of a “timeless content marketing strategy. ” It occurred to me that there are many exceptions to the “rules,” and maybe it’s time to disrupt the traditional notion of content marketing. Timeless content marketing strategy?

Marketing Strategy

Duct Tape Marketing

AUGUST 30, 2024

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

Marketing Strategy

illumin

APRIL 16, 2025

Marketing for higher education is no simple feat. Its not any different for those in the higher education sector. Those looking to market their enrollment marketing campaigns or engage with the student community will have to kick it up a notch in order to stay competitive in the modern age.

Education

Customers.ai

DECEMBER 9, 2024

With years of experience helping brands like LOral thrive, shes sharing her top three lifecycle marketing strategies to help you stay ahead in 2025. How to Pull It Off: Collect Those Emails : Use tactics like product browsing suggestions, educational content, or notify me when its on sale options. And guess what? It pays off.

eCommerce

Hubspot Marketing

MAY 20, 2025

With eight years of experience as a consultant, I know that each brands approach to inclusive marketing looks different, tailored to its audiences and its products. So, I wanted to share how role model companies have created strategies that win. Inclusive Marketing Strategies from Top Brands 1. Lets dive in.

Marketing Strategy

SmartBrief - Marketing

AUGUST 23, 2024

Education and awareness: Beyond medical facts, there’s a pressing need for broader education about menopause across the wellness spectrum. Collaborative efforts in research, education campaigns and policy advocacy can drive systemic improvements in menopause care.

Health

Martech

AUGUST 20, 2024

Dig deeper: Why traditional marketing systems can’t keep up with AI and what to do about it The role of wisdom in AI-driven marketing Wisdom combines knowledge and intelligence. Example : Mary Marketer, the marketing operations manager at ACE Corp. While one can know without wisdom, wisdom cannot exist without knowledge.

Marketing

SmartBrief - Marketing

JANUARY 13, 2025

Of course, this is intel that can inform your go-to-market strategy and creative campaigns. As a leader, your actions set the tone for whether social is viewed as just another marketing channel or a source of mission-critical information. Trust your team and give them the opportunity to educate you.

Health

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. Inform and educate potential customers. Central to these needs?

CMO

Marketing Insider Group

OCTOBER 16, 2024

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement.

Social Media Marketing

Power Digital Marketing

JUNE 3, 2025

For brand leaders and enterprise marketing teams, this isn’t a platform to experiment on—it’s a platform to scale on. They’re executing with strategy. A strong TikTok marketing strategy doesn’t just drive visibility—it fuels engagement, new customer acquisition, and measurable business growth. Lead with the hook.

Marketing Strategy

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. The more you build those relationships using newsletters, the stronger your marketing strategy will be in the long run.” What are the lifecycle stages?

Management

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. If you’re writing an educational post, it makes sense to have a longer caption. You might find that your audience responds best to entertaining Reels, but educational posts work best as carousels. Embed keywords into your username and name 3. Optimize your Instagram bio 4.

Social Media Marketing

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

Email Marketing

Search Engine Land

AUGUST 30, 2024

I’ll also share actionable steps you can take to start integrating AI into your marketing strategy. In the context of marketing, AI involves using data and algorithms to predict, analyze and enhance marketing strategies and decisions. Why is AI significant in marketing? What is AI? Self-correction.

Transform

Litmus

OCTOBER 17, 2024

Let’s break down each stage of the email marketing funnel with examples of what engaging content can look like at each stage. They can take form in the following ways: Educational content: emails featuring blog posts, reports, guides, or videos that address customer pain points and provide valuable insights. a hard sell).

Email Marketing

Hubspot Marketing

JANUARY 22, 2025

Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer.

Gen Z

Marketing Insider Group

AUGUST 14, 2024

Quick Takeaways Social media subscriptions provide access to advanced analytics and marketing tools, offering businesses deeper insights into audience behavior and more effective advertising options. LinkedIn Premium, for example, provides access to exclusive industry reports, expert advice, and educational webinars.

Analytics

Hootsuite

DECEMBER 4, 2024

That’s why Wealthsimple Foundation used social media to share educational financial literacy content — it’s where the young people are. Wealthsimple Foundation used both organic and paid content in their marketing strategy, plus audience insights, to make sure that their investments don’t go to waste.

Non-Profit

Lynton Web

MAY 8, 2025

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. Interactive digital displays enhance the in-facility experience with motion-activated content that educates and engages members about available programs.

Marketing Strategy

Marketing Insider Group

JANUARY 14, 2025

This article will take you through some basics, like conducting audience research, segmenting your audience, and implementing actionable strategies to target potential customers. Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies.

Thought Leadership

Sachs Marketing Group

APRIL 30, 2025

This can include volunteering, sponsoring local events, or offering educational programs. Creating an Effective Marketing Strategy Creating an effective marketing strategy involves recognizing the target audience and the purpose of the outreach efforts. They provide local and worldwide support.

Marketing Strategy

Martech

DECEMBER 18, 2024

Use video to your advantage Gen Z appreciates video content for just about everything from education to consumer reviews, news, entertainment and more. As you develop your Gen Z marketing strategy for 2025, remember: This generation isnt just looking for brands to buy. Theyre looking for partners to create a better future.

Gen Z

Martech

JULY 12, 2024

How to navigate privacy changes Here are three key strategies to navigate and accelerate changes that come along with the evolving privacy landscape: First, define the right marketing strategy and set of solutions for your organization. Third, harness the data you have to achieve your business goals.

Transform

Martech

JULY 24, 2025

Paddle puts audience needs first, focusing on topics SaaS founders care about, like pricing, product-market fit and go-to-market strategy, instead of just promoting its billing platform. Ahrefs has built a loyal audience by making educational content practical and personality-driven, even while teaching technical SEO.

SEO

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. As with anything new, some were skeptical of its long-term value.

User-Generated

Martech

NOVEMBER 8, 2024

Educating yourself and your team on common biases can help reduce or eliminate them, leading to better decisions with your data. Embrace the power of data to drive your marketing strategies, and your organization will be well-positioned to achieve greater success in an increasingly competitive landscape. Get a second opinion.

Marketing

SocialPilot

OCTOBER 20, 2024

Here are my actionable strategies that can help you increase those chances and achieve your first viral post. 11 Proven Strategies to Go Viral on Instagram I have broken my complete process into 11 actionable steps, where each point holds equal weight. So, follow along without missing any.

User-Generated

Scoop.it!

OCTOBER 24, 2024

Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. Instead, share your legal perspective and actionable, helpful, educational information to the reader.

Law

Sprout Social

JUNE 11, 2025

The brand tapped influencer Peyton Black to host the LIVE Shopping event with their education lead, Alex Mahorn. Additionally, they shared tips on scent layering—a concept highly popular on social—and educated fans on “personalizing” their fragrances through different product combinations. Enter TikTok LIVE Shopping.

Branding

Buffer Marketing

SEPTEMBER 11, 2024

LinkedIn is also a powerful platform for employee advocacy , which has become an important part of our own marketing strategy.  “I love educating others on how to succeed in their marketing efforts, especially by sharing real-life examples from our work at Buffer.”

Entertainment

Businesses Grow

JANUARY 13, 2025

” I think focus must be a key strategy for every business, but for somebody like me who is an author, consultant, and college educator, I need to maintain a broad and current view of the AI world. Mark Schaefer is the most trusted voice in marketing. ” A thought-provoking question. My answer was, “No.”

Personalized Marketing

Martech

OCTOBER 29, 2024

A CDP can gather data from all (OK, most) customer touch points and help marketers make an educated guess as to which efforts were most closely correlated with a purchase. That can help marketers know where to focus their efforts, and which efforts to revise or abandon.

Customer

Backlinko

DECEMBER 6, 2024

Interactive quizzes and polls: Create content that fosters a deeper connection with your audience YouTube videos: Create videos that offer educational tutorials related to your industry The best ToFu content strategy will depend on your specific industry and audience. Have visitors provide an email when they download them.

Customer Journey

Hubspot Marketing

JULY 11, 2024

Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. In the latest episode of Marketing Against the Grain , we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring the first 1,000 customers for a hypothetical SaaS product.

Transform