Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.

Gen Z 84

Gen Z Finance User-Generated Influencer Marketing 84

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Note: This method isnt reserved for Gen Z.

Gen Z 94

Gen Z Branding Retail Education 94

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 111

Education Marketing Strategy Branding Energy 111

Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. LinkedIn users are millennials Millennials are the largest generation of U.S. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. or elsewhere in the world, LinkedIn is the place to be for B2B.

Gen Z 69

Gen Z Millennials User-Generated Analytics 69

Sprout Social

APRIL 10, 2025

As they put it on their website , the hospital believes healthcare should extend to nutrition, health education and traditional medical care. In their creator partnerships , they educate their audience about unexpected stress-relieving techniques like cuddling cows (yes, you read that right).

Gen Z 77

Gen Z Pharmaceutical Health Millennials 77

Hubspot Marketing

DECEMBER 10, 2024

We earn a lot of traffic through their blog, products, and pages designed to educate or convert. The great content, steered by SEO, means theyre featured in four places right at the top of Google. You can start writing helpful pages to solve the issues you once had, educate your audience, and lead them to your product or service.

SEO 130

SEO Gen Z Finance User-Generated 130

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Reddit is a popular place for real information. Post about new features or services in places like r/AMA or host an AMA on a niche subreddit. Center your strategies on education and transparency over in-your-face promotion.

Branding 86

Branding Gen Z Pharmaceutical Health 86

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. The 80/20 rule : 80% of your content should inform, entertain, and educate, and the remaining 20% can be promotional. For brand posts, we focus on content that resonates with millennials and Gen X. It’s so easy.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Hubspot Marketing

NOVEMBER 1, 2024

Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. Share educational content to build trust. These are commonly focused on sharing sale or discount information or delivering other content related to their past engagement with you.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Vertical Response

JULY 7, 2024

Instagram – Visual Content and Influencer Marketing Hub Instagram has cemented its place as the go-to platform for visual content and influencer marketing. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven.

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Sprout Social

MARCH 27, 2025

It’s morphed into a place for genuine connection. Hosting LinkedIn Live sessions with creators is another way to engage your audience through panel discussions, product demos or educational talks. Now is the time to refine your approach, experiment with new strategies and solidify your place in this thriving digital ecosystem.

Gen Z 100

Gen Z Affiliate Marketing Influencer Marketing User-Generated 100

Sprout Social

MARCH 26, 2025

While many of consumers see a place for it, theres a strong minority (32%) who think its cringey. All of this points to Instagram being a great place for UK businesses to build brand awareness, drive engagement and connect with their target audience through visual content. But be cautious when jumping on trends.

Entertainment 95

Entertainment Gen Z Millennials User-Generated 95

Sprout Social

MAY 29, 2025

While social’s combined 15% doesn’t rival organic search’s 76%, the data reminds us why savvy marketers use social as part of a broader marketing strategy rather than placing all bets on search. An integrated approach maximizes the unique advantages each platform offers. The global social commerce sector is growing at a 13.7%

Gen Z 89

Gen Z Social Media Marketing Transform Marketing 89

Hubspot Marketing

FEBRUARY 25, 2025

HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content. Right behind them is Gen Z.

Transform 85

Transform Marketing Marketers Gen Z 85

Sprout Social

DECEMBER 5, 2023

Which means the industry is primarily made up of Millennial white women. How can we make a place in the industry for people from different generations? All data sources pointed to most social media marketers being Millennial white women. Educate your wider team Industry demographics won’t shift overnight.

Millennials 139

Millennials Education Social Media Marketing Management 139

Hubspot Marketing

DECEMBER 12, 2024

There will be a major emphasis on YouTube, social media platforms, and even more niche channels like Substack or Reddit essentially, marketers will seek out as many non-search platforms as possible to begin reaching audiences in new places since consumers spend so much of their time passively consuming content on these channels.

Tentpole 109

Tentpole Gen Z User-Generated Thought Leadership 109

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Between the two, there’s an almost endless number of places for branded videos to go wrong. Still others develop webinars for educational or event-related communication. The Millennial Falcon, a spaceship from Star Wars, shows up in block form. Sound chosen before the video is shot can seem out-of-place afterward.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

Hootsuite

MAY 1, 2025

36% of millennial consumers trust recommendations from people they follow more than traditional ads. Educational content or tutorials Learning is fun, ok? Louis Bekk x Tinder UK-based DJ Louis Bekk partnered with Tinder for a one-night-only pop-up set at a London bagel shopand the place was packed. Heres why: The trust factor.

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketing Marketers 93

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. If you’re looking for higher-spending millennials, for example, try Pinterest. This is likely thanks to the platform’s focus on educational content over pure entertainment. In second place is Brazil at 27 million.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Martech

JULY 12, 2021

“Millennials are so much more open to new flavors, new perspectives, trialling,” said Dillard. “Across the board, beyond millennials, the digital age is right now exploding for us,” said Dillard. To address the new reality, Driscoll’s is putting a PIM in place. “It ” The new direction: digital.

Shoppers 128

Shoppers Shopper Market Millennials Retail 128

Marketing Insider Group

OCTOBER 27, 2020

B2B buyers are changing; they seek out more informational and educational content to solve problems. Millennials Rule. Millennials now make up the largest percentage of the U.S. Pillars in Place? It’s educational and an opportunity for the buyer to realize your expertise and to build trust. Quick Takeaways.

Content Marketing 144

Content Marketing Millennials Marketing Marketers 144

Sprout Social

APRIL 21, 2020

Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. His grandfather also shared the importance of conserving the outdoor places they love. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020).

Retail 137

Retail Gen Z Fashion Millennials 137

Marketing Insider Group

AUGUST 31, 2020

Millennials have risen to key decision-making positions at B2B companies: 56% of millennials working in B2B hold director-level positions or higher. If you want to convert more leads, your website must build trust in your brand while educating your audience. B2B marketing, on the other hand, hasn’t kept up.

Thought Leadership 145

Thought Leadership Gen Z Millennials Email Marketing 145

Hubspot Marketing

JUNE 16, 2021

As a millennial born in the early 90s, I grew up at the same time as the digital revolution. In fact, millennials have a reputation for spending all day on their phones and being lazy. This pillar could be something like education. Perhaps people view you as a place they go to learn about your industry. Perception.

Branding 143

Branding Millennials Communications Education 143

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Quick Takeaways.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Sprout Social

JULY 8, 2021

While our research confirms that social media is the place to reach and interact with potential customers, it also highlights just how much pressure marketers place on themselves. Our research shows that Facebook is still the place most people follow business accounts , particularly among older age groups. innocentdrinks.

Gen Z 142

Gen Z Millennials eCommerce Thought Leadership 142

Marketing Insider Group

JANUARY 23, 2014

As millennials enter the workforce, they are placing tough expectations on employers. That was the key point from my interview with blogger, evangelist and business educator Angela Maiers (@ AngelaMaiers ). One of the biggest trends in marketing may not even be happening in the marketing department at all.

Market Trends 107

Market Trends Branding Millennials Marketing 107

Neil Patel

JUNE 10, 2025

And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. Workshops These are branded educational sessions that connect the product or service to a practical skill or experience. It could be a cooking class, a DIY session, or a skill-based workshop.

Gen Z 56

Gen Z User-Generated Food Marketing 56

Sprout Social

DECEMBER 4, 2019

Now there are ads on kids’ games, ads targeting Millennial parents, ads targeting Gen X parents and so much more. While there’s still a stereotype of Millennials being young and entitled, that generation encompasses people born from 1981 to 1996, meaning a large percentage of the generation are already or are becoming parents.

Branding 112

Branding Millennials Marketing Marketers 112

Sprout Social

SEPTEMBER 28, 2021

To narrow down your audience, ask yourself: Are we focused on introducing ourselves to new customers (think: brand awareness) or educating existing ones (think: loyalty and nurturing)? ” Do our videos’ titles, thumbnails and tone speak to our target demographic (think: Gen Z versus millennials)?

Gen Z 142

Gen Z Real Estate Education Entertainment 142

Sprout Social

MAY 21, 2019

Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. 27% of marketers are already using Pinterest.

Millennials 112

Millennials Shoppers Food User-Generated 112

Hubspot Marketing

JULY 30, 2023

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Content Marketing Institute

OCTOBER 23, 2018

Born between 1995 and 2012 (though the precise years vary depending on the source), the post-millennial generation has begun to cross the threshold of adulthood and is poised to take over the workforce and the marketplace in the next few years. And though a recent Forbes article cautions against generational reductionism (i.e.,

Gen Z 111

Gen Z Millennials Retail Shoppers 111

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. It’s no lie that people tend to prefer content that’s informative or educational.

Gen Z 145

Gen Z Millennials Promotion User-Generated 145

Marketing Insider Group

AUGUST 25, 2020

You’re seeing high conversions from millennial female drivers. Conversely, unless your sales and marketing teams weren’t working together on the same platform, your marketing team wouldn’t know that Tina’s boss just placed a call last week. For example, let’s say that you make accessories for semi-truck cabs. Loves pink anything.

Whitepaper 136

Whitepaper Millennials Education Place 136