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Content Marketing Strategies Every Professional Services Brand Should Use

Scoop.it!

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

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Perfecting your edutainment social media content strategy

Sprout Social

Blending education with entertainment is more than a trend—it’s a powerful method that’s reshaping how businesses connect with their audiences and develop their brand stories. Edutainment is a portmanteau of “education,” and “entertainment.” Brands know social media is saturated with content.

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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. They also turn to it for entertainment, education, and socializing. 45% of millennials also get their daily news from social media and over 60% their financial education. Aim to educate millennial audiences on social media.

Gen Z 142
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How to manage social media content creation across networks

Sprout Social

Edutainment merges education with entertainment, creating content that’s informative, enjoyable and memorable. A tool like Sprout can enhance your content calendar process by providing a platform where you can schedule posts, track their performance ‌and manage all your content in one place.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Database benchmarks for education and resource prioritization. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey.

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How search analytics can tailor messaging and maximize performance

Martech

Knowing what your audience is searching for allows you to create content that meets their needs in the right place at the right time — whether it’s educational articles, how-to guides or videos and infographics. They can shape your content strategy across media channels like blogs, social media and email newsletters.

Analytics 119
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5 key trends we’re seeing in B2B marketing

Martech

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. See my earlier article for useful stats and resources on this subject.

eCommerce 135