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So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.
Blending education with entertainment is more than a trend—it’s a powerful method that’s reshaping how businesses connect with their audiences and develop their brand stories. Edutainment is a portmanteau of “education,” and “entertainment.” Brands know social media is saturated with content.
There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. They also turn to it for entertainment, education, and socializing. 45% of millennials also get their daily news from social media and over 60% their financial education. Aim to educate millennial audiences on social media.
Edutainment merges education with entertainment, creating content that’s informative, enjoyable and memorable. A tool like Sprout can enhance your content calendar process by providing a platform where you can schedule posts, track their performance and manage all your content in one place.
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Database benchmarks for education and resource prioritization. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey.
Knowing what your audience is searching for allows you to create content that meets their needs in the right place at the right time — whether it’s educational articles, how-to guides or videos and infographics. They can shape your content strategy across media channels like blogs, social media and email newsletters.
These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. See my earlier article for useful stats and resources on this subject.
For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Here are common content categories: Educational Posts: Tips, how-to guides, or industry news. Align your goals with your content calendar.
The best place to start is my upcoming Personal Branding Master Class , which is the finest of its kind anywhere. You likely want to do better but the business culture in most places rewards dull. For the past 10 years, I’ve shouted from the rooftops that your personal brand is the ONLY defense we have against the bots.
Marketers have typically measured success using factors like foot traffic, demographics and location such as high-traffic areas to determine where to place OOH media. Education and training. As more educational resources and training programs become available, this barrier will likely decrease.
CDP as your activation hub A CDP is designed to house all of your customer data and connect to other systems, which can make it a good place to orchestrate campaigns. Whether you want to go that far or not, a CDP is a great place to store this consent information, since consent can determine how you share data between systems.
No one should have to manually go and search for you on Instagram if they already follow you in other places. A small Instagram icon or your QR code works for most places. If you’re writing an educational post, it makes sense to have a longer caption. When your audience is online.
Leverage Your Website as a Growth Machine Your website isn’t just a place for visitors to browse—it’s your email list’s secret weapon. Email List Growth Hack 15: Host Webinars and Co-Branded Events Educational webinars and events are excellent for attracting signups. Their credibility helps bring in high-quality leads. The result?
What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. Its parent company, Google, of course. YouTube U.S.
So they crafted a campaign for their newest X THE CASH Scratch-Offs where players were placed in extreme, adrenaline-pumping situations to mirror the thrill of the game. The brand tapped influencer Peyton Black to host the LIVE Shopping event with their education lead, Alex Mahorn. Enter TikTok LIVE Shopping.
Is this the kind of place where youd choose to spend your time online? Proactive consumer education : Educate users about how data and content are managed across platforms and on the pros and cons of strict data privacy requirements. Will they lose user trust, as X did after its rollback of content moderation?
Information-led content — also referred to as ‘educational’ content — is all about delivering facts, data, and answers to specific questions. Instead of trying to compete for web traffic everywhere, zoom in on one or two places where you can truly win. Let’s dive in. Informational vs. Personality Content: What’s the Difference?
It serves as a place for customers to share drink recipes and discuss their favorite flavors. Spindrift also uses the Facebook group as a place to host giveaways, run challenges, and share exclusive news about new products. HubSpot is a software company first and an education provider second.
It focused on honest education about acne treatment. Understand what they want, and hit them with the right with the right message in the right place at the right time.” Educational content? In addition to founder stories, she created content on real customer experiences. “I always say start with the customer.
You need a system already in place to post consistently — especially when you want to attract new followers. This can mean trending content that’s related to time-sensitive news or memes and educational content like how-to videos. Think of it as a place to grow your network and get known for one core thing.
Focus on educational content. What editorial or brand guidelines are in place, and how will those be implemented and enforced? Pro tip: Alexis Grant uses an AI segmentation tool to make the most of her educational content. That feedback loop can inform other aspects of your marketing and content strategies.
The photos conveyed a sense of nostalgia for the many performances that have taken place at the decades-old opera house. Authenticity Whatever story you‘re trying to tell needs to come from a genuine place. Boud took gorgeous photos of an unusually empty Sydney Opera House , a site most people may never see again.
It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product.
We earn a lot of traffic through their blog, products, and pages designed to educate or convert. The great content, steered by SEO, means theyre featured in four places right at the top of Google. You can start writing helpful pages to solve the issues you once had, educate your audience, and lead them to your product or service.
Success metrics and dashboards may be in place, but there’s little time to assess the last initiative holistically. Educating yourself and your team on common biases can help reduce or eliminate them, leading to better decisions with your data. Does this sound familiar? Get a second opinion. The above list is only a starting point.
We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. They discovered their ideal customers — small businesses and startups — found value through education. So, the company focused more on inbound content and targeted digital channels.
A content calendar is the place where you slot your social media posts. Or perhaps you found educational posts got the most direct messages (DMs) and engagement for your target audience. It also includes paid social media marketing, like running ads and influencer marketing.
Instead, it makes an educated guess based on factors like your graduation year. But we all know that educational paths vary especially for those who studied overseas or come from countries with different high school durations. That means LinkedIn has no direct way of knowing how old you are (which, honestly, I dont mind).
Fashion brand Tory Burch focuses on community and support through the Tory Burch Foundation, which has a number of programs designed to empower women entrepreneurs, including through a fellows program, providing access to capital, education, and other online resources. For many, thats what attracted them to the brand in the first place.
Use a sequence to revive these leads and remind them why they signed up in the first place. Example : Start with an educational piece that addresses a pain point they’re likely facing. Consider adding occasional exclusive offers or early access to resources to build goodwill and deepen the partnership.
But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions. Maybe the occasional irreverent or sexually explicit brand voice.
Whitmer (Mosaicx) Research clearly illustrates the value consumers place on personalization. Internally, educating employees on data privacy best practices is also vitally important – a well-informed team that follows best practices is your first line of defense against data mishandling. This isn’t confined to any one industry.
While this isn’t an exhaustive list of all the content types you could find on the HubSpot Blog, we narrowed it down to the following for the purposes of this audit: Educational: A topic that can educate the user on a pain point or problem they know they have. Recommend an action. SEO, am I right? It always keeps you on your toes.
You should already have the processes in place to manage unsubscribe requests initiated through automatic replies. Use a less promotional tone, and replace it with educational content and value-driven messaging. AI-powered automatic reply suggestions also pose a challenge for marketers. The suggestions may include unsubscribing.
There’s a growing recognition that this is where the real conversations, collaborations, and insights are taking place (and it’s out of reach of social listening platforms). Provide educational content. I’ve had the honor of working with some mega brands on their community strategies. Pay attention to our pain points.
This is where you keep things fresh and remind them why they stuck around in the first place. Quick tip: Keep it fresh and relevant, and remind them why they fell in love with your brand in the first place. Content marketing: Educates and inspires at every stage with valuable content.
Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. This lets advertisers reach the right audience, in the right place, without wasting time and effort on irrelevant locations.
If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing ia marketing is about building relationships with your audience in the places they already spend their time online. Psst: Need help getting started?
billion MAU As a visual social networking platform, Instagram is the place for showcasing your products or services with photos or videos. It’s also a great place to get user-generated content from your audience because users frequently share content and tag brands. Instagram 2.04
The brands succeeding today are building pipeline by leading with education, thought leadership and community — not just product promotion. The content journey map is an area of the customer experience that marketers (mostly) control, so it’s a reasonable place to start. Then, track how it impacts conversions over time.
The ability to host courses, events, and resource libraries make them an excellent choice for education-based, training, or coaching communities. In other words, your users can see results from your knowledge base, crowdsourced answers, your CRM, and Google, all in one place. Comes with a lot of features and the support is great.”
Here are 9 tips to get started with this often weird and wacky place. Reddit posts can tell you what your target audience wants most, why past customers stopped using your product, and what made people buy from you in the first place. Reddit marketing is a long-term game, not a place to blitz generic content and get quick leads.
The wrong priorities are made When adoption outpaces understanding, effort and investment are placed in the wrong places. The most-cited challenge in that same study was implementation challenges.
While still wanting to be entertained, consumers are also most likely to engage with educational product content and contests and giveaways. As the leading platform for B2B marketing, it’s also an excellent place to source leads. When interacting with brands, X’s purpose changes slightly.
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