Search Engine Land

MAY 1, 2023

SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to operate inside a large organization. The distinction is in the discipline of product management.

Management 93

Management SEO Product User-Generated 93

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Search Engine Land

MARCH 15, 2023

Two qualities are at the core of what makes a great SEO product manager : Adaptability. This article will cover how to think critically and creatively in the following areas of SEO product management : Fundamentals for SEO product managers. For an SEO PM, optimizing for search is the product. Critical thinking.

Management 84

Management Product SEO User-Generated 84

Hubspot Marketing

NOVEMBER 15, 2023

However, social media platforms need users to spend as much time on their apps as possible and to continue buying from advertisers in order to remain profitable. In other words, social media users want to socialize and social media platforms want to sell, leading to a misalignment between a product and its customer base.

Non-Profit 139

Non-Profit User-Generated Law Entertainment 139

AWeber

AUGUST 8, 2023

But what if you sell a service instead of a product? The solution is to leverage your time by switching from services to products. What if you could build a repeatable digital product that sells itself while you sleep? But before you do, you’ll have to know a few things about digital products: What you can sell?

Product 89

Product eBook Price User-Generated 89

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. Imagine the profit you can generate by combining these two different segments of businesses.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Hubspot Marketing

JANUARY 29, 2024

In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. Educational Content For years, Google was my go-to when I needed information on almost any topic. So, it makes sense that creators like Jon Youshaei predict education content will shine on the platform in 2024.

Gen Z 107

Gen Z User-Generated Education Food 107

Jeff Bullas

JANUARY 3, 2023

You can’t attract the right audience or traffic and sell products or services on your affiliate site with the wrong keywords. Affiliate marketing is a model where you get paid a percentage of the sales by a company for advertising its product. You earn a commission every time someone purchases a product through your affiliate link.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Businesses Grow

MARCH 11, 2024

Nike measures success through user engagement in workout sessions, challenges, and community discussions. And if they are relevant, their brand is heading in the right direction — a leading indicator of new product success and sales. For example, IKEA, Nike, and Lego all run large communities devoted to product development.

Branding 119

Branding Customer loyalty PR Influencer Marketing 119

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 89

Gen Z User-Generated Entertainment Millennials 89

Search Engine Land

FEBRUARY 26, 2024

Generative AI tools like ChatGPT can create content, but it doesn’t always sound natural. Setting yourself up on ChatGPT You need a user-friendly interface through which to interact with AI and also to refine your generated output. it remains fast enough for productive long-form content generation and refinement.

Energy 129

Energy User-Generated SEO Education 129

Hubspot Marketing

DECEMBER 15, 2023

Though generative AI is everywhere , the fear around the state of AI is real. From our survey of 1350+ business professionals in the US, including marketers, we found that 63% of marketers not already using generative AI are not looking to start. Also, 28% said the content generative AI produces isn’t always relevant to desired goals.

Education 102

Education User-Generated Marketing Marketers 102

Buffer Marketing

MARCH 5, 2024

  For one, the product is sold in a glass jar—delicate packaging that is more suited to retail than shipping. The customers who did find our product loved it, but sales were slow, and working with big distributors and retailers was challenging for our small company.

Shipping 85

Shipping Food Retail Customer Acquisition 85

Scoop.it!

APRIL 11, 2024

It is any workshop, tutorial, or demonstration taking place online. These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

Hubspot Marketing

MAY 3, 2022

If you think Pinterest is just a place to find recipes and fine-tune wedding planning details, think again. With over 431 million users coming to Pinterest every month to look for inspiration, Pinterest is an effective platform for building your audience and getting your product in front of potential customers who are ready to buy.

User-Generated 95

User-Generated Education Inbound Marketing eCommerce 95

Buffer Marketing

MAY 2, 2024

  Regular people are becoming creators, and today, one of the most lucrative ways to generate income from the creator economy is with video. This could be to generate a specific level of income, work with certain brands, or create a new business that allows you to quit your day job.   What do you want to achieve?

Affiliate Marketing 79

Affiliate Marketing Manufacturing User-Generated Promotion 79

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Combined with other marketing channels, you can become a strong contender for driving brand awareness and generating leads and sales. Is YouTube a good way to advertise?

Advertising 108

Advertising Advertisers User-Generated Finance 108

Hubspot Marketing

FEBRUARY 6, 2023

Facebook engagement can expand organic reach and place your brand higher in Facebook's News Feed. Focus on User Generated Content (UGC). Just take the number of engaged users, divide it by the total page reach, and multiply the result by 100. Instead, opt to create educational, helpful, and entertaining content.

User-Generated 92

User-Generated Entertainment Education Branding 92

Search Engine Land

MARCH 21, 2024

From Search Generative Experience (SGE) to Gemini (formerly Bard), the SERP results for both paid and organic are evolving almost daily. Education and awareness of the changing SERPs. Education and awareness of the changing SERPs Let’s go into specifics. The difference in 2024? There’s an elephant in the room: AI. See terms.

SEO 107

SEO Education User-Generated Communications 107

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. At the time of the survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. Customers who love your brand want to talk about it.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Martech

JULY 10, 2023

She skillfully outlined the true potential of AI to dramatically impact how we learn, teach and educate. The project features an AI-enabled talking owl that delivers an entertaining and educational presentation that’s always unique. 3D content made simple Generative AI is the hottest thing to hit our industry since the internet.

Market Trends 134

Market Trends Law Transform User-Generated 134

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Ultimately, we didn’t want to tell them how to use their products—it was their story to tell.” zara Choose your lipstick!

Customer Marketing 122

Customer Marketing Branding Customer User-Generated 122

Search Engine Land

APRIL 15, 2024

As a side note, while Google is at war with low-quality generic content, don’t feel like you can’t use AI tools to help. Just ensure you use these generative AI tools as an SEO assistant rather than create the whole article for you. Example Initial goal: Write a blog post about our eco-friendly kitchen products.

Customer loyalty 114

Customer loyalty SEO User-Generated Product 114

Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. When advertising on platforms like Google, you’re restricted to reaching people searching for your product or service.

eCommerce 106

eCommerce User-Generated Advertising Advertisers 106

Martech

FEBRUARY 8, 2024

Noteworthy: Find these places and don’t work there: 10% of those without a plan also said, “and we don’t know where to start.” This was followed by “difficulty in aligning AI with marketing goals” (44%), “inadequate training or education” (43%), and “budget constraints” (36%).

Transform 86

Transform Shipping User-Generated CRM 86

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. You’ll get an updated definition of demand generation, along with the components of a successful demand generation strategy.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Search Engine Land

JANUARY 30, 2024

Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX. You can, and should, test your site’s user experience from an unbiased source. You might know the nuances of your site and sales funnel, but your users do not.

SEO 111

SEO Transform Copywriting Law 111

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Product reviews.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Animalz blog

MAY 2, 2023

While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

SEO 145

SEO User-Generated Energy Health 145

Rock Content

JULY 4, 2023

Produced in partnership with Deloitte, the study “ A Marketer’s Guide to Privacy-Enhancing Technologies ” provides details on current demands and possible changes related to user privacy. In this scenario, gradual but significant changes have been taking place for some time. This narrative can only be changed with education.”

Education 96

Education User-Generated Digital Marketing Management 96

Search Engine Land

SEPTEMBER 26, 2023

Useful tools to reduce AI bias and a handy process to review AI-generated content quality. The company faces lawsuits alleging unauthorized use of copyrighted books for training ChatGPT and illegally collecting personal information from internet users using their machine learning models. Obtain user consent.

SEO 100

SEO Law User-Generated Education 100

Hubspot Marketing

DECEMBER 1, 2023

Optimizing your website to generate leads is a no-brainer. In this post, we'll go over some quick ways that actually work to optimize your website for lead generation. The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Hootsuite

SEPTEMBER 25, 2023

Instagram users are the most engaged Across almost all industries, Instagram consistently has the highest average rates compared to other social networks. Interestingly, educational institutions generated higher Instagram engagement than any other industry in September. Not sure how?

Real Estate 125

Real Estate Food Analytics Entertainment 125

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. New products they love. Social media platforms have fragmented along generational lines. We want our own place.” Is it even on the radar?

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Hubspot Marketing

SEPTEMBER 20, 2022

Repost user-generated content. Products and Services. Spotlight products and services. Educational Content. On another day, you can ask for specific feedback on their experience with your brand’s products or services. Repost user-generated content. Quiz your followers. Host a giveaway.

User-Generated 110

User-Generated Education Promotion Millennials 110

Hubspot Marketing

JANUARY 13, 2023

Inbound lead generation offers a solution. Then, we'll cover why you need lead generation and how to qualify someone as a lead. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. Product Qualified Lead (PQL). Why do you need lead generation? What is a lead?

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145