Calvyn Lee Blog

DECEMBER 4, 2023

Define Your Target Market Truly knowing your audience is essential for communicating value. Build one or more customer avatars outlining the demographics, challenges, goals, and values of each target market. Market to specific niches. Doing everything solo takes major time and self-education but costs little.

Marketing Plan 130

Marketing Plan eCommerce Food Marketers 130

Hootsuite

MAY 1, 2025

Specific targeting. With advanced analytics, brands can find the right influencersomeone whose audience demographics align closely with their target market. Effective influencer marketing isnt tied to one social media channel. Educational content or tutorials Learning is fun, ok? Multi-platform reach.

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketers Marketing 93

Hubspot Marketing

SEPTEMBER 15, 2023

Pricing : $1,000/month (Pro Account) 2. Statista Statista is a data visualization website that takes data from reputable reports across the web and makes them easy and digestible for researchers, marketers, and product creators just like you. Pricing : Free; $39/month (billed yearly); $1,950 (one-time 30-day access) 3.

Market Research 137

Market Research Price Marketers Marketing 137

Adobe Experience Cloud Blog

JUNE 9, 2015

Let’s start by breaking down the consumer lifecycle into three buckets: Education and Awareness Building: While most health plans offer the same core services, not all plans are one-size-fits-all. As a healthcare marketer, you need to start the journey by educating health consumers on what their options are.

Health 134

Health Thought Leadership Direct Mail Shoppers 134

Adobe Experience Cloud Blog

JANUARY 22, 2020

In most B2B organizations, marketing focuses on facilitating a successful hand-off to sales. The marketing team develops content to educate leads and identifies the leads who show buying intent by implementing a behavioral lead scoring model. Average selling price (ASP). Marketing can alleviate this problem to an extent.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Hubspot Marketing

MARCH 3, 2025

They struggled to get started, so we built educational content and onboarding flows designed to guide them. B2B SaaS marketing builds strategies that drive brand awareness, user acquisition, and customer retention for cloud-based software products. Effective SaaS marketing goes beyond generating leads.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketers 59

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

At Socedo, as well many other B2B organizations, our marketing team focuses on facilitating a successful hand-off to sales. The marketing team develops content to educate leads and identifies the leads who show buying intent by implementing a behavioral lead scoring model. Average selling price (ASP).

Whitepaper 134

Whitepaper Thought Leadership Marketing Automation Platform Education 134

Hootsuite

JULY 8, 2020

Spending power and patterns: How much money does your target audience for social media sites have to spend? How do they approach purchases in your price category? Interests: What does your target audience like to do? Here’s Zipcar’s brand positioning statement, as cited in the classic marketing text Kellogg on Marketing.

Fashion 145

Fashion Food Analytics Retail 145

Marketing Insider Group

MAY 31, 2023

This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience. In fact, more than 50% of marketers adapt their strategies according to customer data. So, how do you map the customer journey? Consideration.

Customer Journey 133

Customer Journey Customer Whitepaper Marketers 133

Neil Patel

DECEMBER 13, 2021

If you’re in the B2B space, there’s a good chance that your potential customers will be found on the online advertising portal of LinkedIn, and, with a little bit of digging and a lot of target market research – you can reach out to them directly with hopes of generating a lead. Step #2: Design Your LinkedIn Ads.

Advertisers 130

Advertisers Advertising Price User-Generated 130

Marketing Insider Group

MAY 15, 2023

B2B digital marketing is vital to modern business, as more and more companies rely on digital channels to find, research, and purchase products and services. In fact, 70% of marketing technology buyers look for content on vendor websites. Start by identifying your competitors, their product offerings, and the audience they target.

Digital Marketing 135

Digital Marketing Whitepaper Marketers Marketing 135

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

The right influencers for your brand: Maintain audiences that align with your target market. These tools all come at a price, but they track relevant conversations and the influencers that are leading them, and even provide a management system for reaching these influencers. Share your brand’s passions and values. Little Bird.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Adobe Experience Cloud Blog

APRIL 8, 2019

If you haven’t yet defined what a lead is for your organization, here’s how to get started: Schedule a sit-down between sales and marketing. Talk about what your target market looks like, who’s in your database already, and what kind of buyers are currently closing deals.

Transform 134

Transform Thought Leadership Customer Journey Price 134

Martech

SEPTEMBER 3, 2021

Paying the price. Because in an era of visual story-telling, managing digital assets is no longer a “nice to have” but a “must have” for digital marketing. Your marketing messages aren’t presented consistently across groups, organizations, verticals, and target markets.

Management 133

Management Price Education Product 133

Hubspot Marketing

MAY 13, 2022

Priorities: Talk to customers and target audience members to find out what's most important to them in relation to your business. For example, if you're a B2B software company, knowing your audience values customer support over a competitive price point is very valuable information. Offer free educational resources.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Consumers are often price-sensitive. Social media marketing for insurance companies offers the ability to address those concerns. PPI is a Canadian national insurance marketing organization. First, you could educate users about insurance itself.

Social Media Marketing 113

Social Media Marketing Gen Z Education Health 113

Scoop.it!

APRIL 12, 2022

Elon Musk sends out a suggestive tweet about a cryptocurrency coin, and the price of that coin changes because he has branded himself as a technology expert. Identify your competitors and target market. When performing an audience analysis, there are different kinds of data you’ll need to collect about your target market.

Marketing Strategy 116

Marketing Strategy Content Marketing Branding eBook 116

Neil Patel

NOVEMBER 2, 2021

Because you can make it doesn’t mean it’s going to work for your target market. Considering the rapid growth of digital experiences in every industry from retail and medical to education and science, tools and resources are also growing in popularity. Pricing starts at $49 per participant. Userlytics. Respondent.

Price 105

Price Retail Product Education 105

DIY Marketers

AUGUST 18, 2022

Market research is how you make sure that: You’re in an industry that wants what you’re selling. The market or target customer you want to buy your stuff wants to buy your stuff That the stuff you’re selling is priced accordingly That you’re selling your product through the best channels.

Market Research 109

Market Research Marketers Marketing Price 109

Vertical Response

MARCH 22, 2024

This research should assess customer interest and ensure the target audience has the financial means to purchase your solution. Your business plan should include an in-depth market analysis. The benefits of a virtual assistant business include low overhead costs, no specific formal education requirements, and a flexible schedule.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Martech

APRIL 22, 2022

This gives the client the understanding that you set goals, terms of cooperation and pricing policies on an individual basis. Lastly, a detailed analysis gives you the opportunity to lay out a clear roadmap, set the right expectations and shed light on the workflow for the now-educated client. In this case, the U.S.

SEO 113

SEO Health Target Market Price 113

Duct Tape Marketing

MARCH 6, 2015

But by using other marketers as a guide, you’ll be better positioned to avoid the common pitfalls of automation. Here are a few: Common Uses for Marketing Automation Include: 1. Content Marketing. It’s unlikely you’ll create the perfect marketing formula the first time around, so testing provides a way to improve quickly.

Marketers 75

Marketers Marketing Entertainment Education 75

Duct Tape Marketing

JANUARY 8, 2024

Defining Productized Marketing Services In marketing, productizing means turning your offerings into standardized packages. Like products on a shelf, these services have fixed scopes and price tags. Revolutionize your agency with productized services—like a 3 item coffee shop menu for digital marketing.

Product Marketing 81

Product Marketing Product Transform CMO 81

Hootsuite

DECEMBER 13, 2024

Market research about size, growth rate, and other benchmarks. Keep up with pricing trends Does Competitor A always have a big quarterly sale? Has Competitor C raised their prices? And more importantly: How do all their customers feel about these changes and the pricing in your industry as a whole? Availability (e.g.

PR 96

PR Price SEO Analytics 96

Search Engine Land

JULY 31, 2023

What restrictions, insights, or specifics can you give about your services in your target market? If you are a retailer, your products are competing against other products at higher or lower price points. Pricing Pricing is one of the touchiest areas in local content – especially for service businesses.

Manufacturing 80

Manufacturing Price Real Estate Retail 80

Neil Patel

JANUARY 5, 2022

Technology growth is a big driver for the rise of marketing jobs. Market analysts in particular are expected to grow in demand. Having a degree in this field, with technical education and experience on the numbers side of things, could pave the way for a career in marketing research and analysis.

Retail 119

Retail Marketers Marketing Communications 119

Sprout Social

FEBRUARY 12, 2024

An influencer whose audience matches your target market introduces your brand to untapped customer segments, thus enhancing brand awareness. Our influencer marketing tool, Tagger by Sprout Social , simplifies influencer metric-tracking by enabling you to measure metrics from a third-party account a.k.a. your influencer’s.

Influencer Marketing 136

Influencer Marketing Transform Marketers Marketing 136

Martech

APRIL 3, 2023

Take the time to research your target market and create buyer personas that represent your ideal customers. For instance, if you’re targeting customers still in the awareness stage, you may want to focus on educational content and answering frequently asked questions.

Conversational Marketing 133

Conversational Marketing Real Estate Marketers Marketing 133

Marketing Insider Group

FEBRUARY 13, 2023

By focusing on elements like quality, customer service and competitive pricing, you can address how your business will effectively serve its customers. Define Your Market Understanding your ideal customer , or target audience, is key to developing a strategy that speaks directly to prospective customers with relevant messaging.

B2C 137

B2C Whitepaper Marketers Marketing 137

Duct Tape Marketing

MAY 7, 2013

Much has been said in marketing circles about target markets, demographics, psychographics and other ways to define who and what makes an ideal customer. photo credit: Fulvio’s photos via photopin cc The notion mostly implies that you determine the makeup of a market that your business seems suited to attract.

Customer 77

Customer Communications Price Education 77

Lusha

JULY 21, 2024

Remember, the specific criteria that define an MQL will vary based on your business goals and target market. It is important to have a clear definition of what constitutes an MQL in your organization so that your marketing and sales teams are aligned. Have they requested a demo or pricing information?

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Neil Patel

AUGUST 25, 2020

Without this essential set of information, you’ll have a hard time making an educated decision. They use what they already know and what they learn about your target market to develop high-yield campaigns. Plus, they offer digital marketing education, and they have a pool of first-party SaaS data you can tap into.

B2C 136

B2C eCommerce Communications Digital Marketing 136

Duct Tape Marketing

APRIL 23, 2025

We explored how customer trust, video marketing, and self-service tools aren’t just trendsthey’re necessities in todays AI-influenced digital landscape. If your inbound marketing feels stale or your SEO strategies are falling flat, it might be time to rethink what you’re willing to say. John Jantsch (02:28.077) Yes.

Price 48

Price CRM CMO User-Generated 48

Hootsuite

OCTOBER 24, 2022

Locals may know the best restaurants, but they won’t know the current average selling price or the demographics of people who want to move there. It’s also valuable information for those looking to buy in the area, giving them an idea of price benchmarks and what to expect. Did it bring in a higher sale price? Multiple offers?

Real Estate 100

Real Estate Social Media Marketing Price Energy 100

AWeber

AUGUST 30, 2022

Courses can often serve as marketing tools on their own, especially if you publish your course on one of the large course platforms. Courses can also be a great way to educate people about how to work with you, or to give people a sense of what it would be like to work with you. Confirm there’s a market and interest in your course.

Transform 115

Transform Price Promotion Target Market 115

Hubspot Marketing

MARCH 6, 2017

While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced.

Advertisers 145

Advertisers Advertising Real Estate User-Generated 145

Search Engine Land

AUGUST 22, 2023

While it may sound obvious, sometimes the product or go-to-market team can miss the integration required with the content teams to create seasonal buying guides, price comparison tools, integrate social campaigns, new seasonal visuals and more. Review on-page entities and topics covered using TF-IDF and similar tools, cover any gaps.

SEO 87

SEO Shoppers eCommerce CRM 87