Calvyn Lee Blog

NOVEMBER 14, 2024

Instead, it’s about building authentic connections through storytelling, providing value through education and engagement, and maintaining a consistent presence.

Social Media Marketing 130

Social Media Marketing User-Generated Marketers Marketing 130

Martech

JANUARY 13, 2025

CompuServe, Prodigy, Meta and Section 230 In the early 1990s, online platforms like CompuServe and Prodigy faced critical legal challenges over user-generated content. government passed the Communications Decency Act of 1996, including Section 230, which shields platforms from liability for user-generated content.

Law 129

Law User-Generated Email Marketing Education 129

Martech

DECEMBER 10, 2024

Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries. To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in.

Transform 136

Transform Whitepaper User-Generated CMO 136

Martech

JANUARY 7, 2025

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. User intent matching. Semantic SEO. Technical SEO.

SEO 112

SEO Logistics User-Generated Finance 112

Search Engine Land

JULY 11, 2024

This trend or less visibility for AI-generated answers started in mid-April, when the number of Google Search results without SGE jumped to 65% , up from 25%. We next saw multiple examples of incorrect and dangerous AI-generated answers , such as Google suggesting people drink urine and eat rocks. UGC loses visibility in AI Overviews.

Real Estate 113

Real Estate Entertainment eCommerce User-Generated 113

Martech

OCTOBER 24, 2024

The survey found only 23% of employees feel completely educated and trained on AI. This platform lets users manage multiple content projects, create web pages and blog posts, and generate large amounts of content. Additionally, AI Video Transcription automatically generates transcripts that are stored with the video.

User-Generated 124

User-Generated Marketing Mix Communications Advertisers 124

Sprout Social

SEPTEMBER 12, 2024

Edutainment According to our report, 66% of social users find “edutainment” to be the most engaging of all brand content—surpassing memes, serialized content or skits. Edutainment merges education with entertainment, creating content that’s informative, enjoyable and memorable. You should meet your audience where they are.

Management 135

Management User-Generated Key Performance Indicator Transform 135

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Education and awareness: Beyond medical facts, there’s a pressing need for broader education about menopause across the wellness spectrum. Williams (Parallel Path) Why does this matter now more than ever?

Health 115

Health Millennials Transform Retail 115

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. Demographics and usage According to LinkedIn : It has more than 830 million users worldwide. The United States has the most LinkedIn users at over 180 million. billion by 2027.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Hubspot Marketing

NOVEMBER 14, 2024

For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways. AI-generated imagery platforms like Flux , Runway , and DALL-E are becoming a valuable part of marketing, design, and UX toolkits. Misaligned expectations.

User-Generated 116

User-Generated CMO Education Communications 116

Martech

JUNE 11, 2025

The limits of MQLs in an AI-first world Traditional, MQL-focused lead generation isn’t doing well. Brands that don’t stand for something relevant or dissolve into generic messaging will not increase share or retain customers. And that kind of experience-led growth relies heavily on strong product marketing.

Branding 113

Branding Education Thought Leadership User-Generated 113

Marketing Insider Group

NOVEMBER 18, 2024

For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. A different approach might focus more on user-generated content, interactive polls, or influencer collaborations if engagement is the priority.

User-Generated 98

User-Generated Education Promotion Management 98

Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success. I wish it were that simple when it comes to AI.

User-Generated 130

User-Generated Social Media Marketing Marketers Marketing 130

Businesses Grow

FEBRUARY 12, 2025

As we immerse ourselves into a world of nearly free, abundant super intelligent AI, we can offload our need for memory, critical thinking, and formal education. A recent Swiss study indicated that more frequent use of AI led to cognitive decline as users offloaded critical thinking to machines. It’s already happening.

Education 112

Education User-Generated Analytics Email Marketing 112

Hootsuite

JANUARY 15, 2025

Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. LinkedIn is available in 36 languages This allows many global users to access the network in their native language. of LinkedIn users identify as men and 43.6%

User-Generated 114

User-Generated Education Real Estate Transform 114

Sprout Social

JUNE 11, 2025

These posts and campaigns are generating so much more than awareness, with a clear influence on the bottom line and tangible ROI. Chili’s triple dips into user-generated content Bloomberg found that 2024 had the highest number of restaurant bankruptcies since the pandemic. But what does it mean to be bold?

Branding 108

Branding Transform Food Education 108

Search Engine Land

JULY 26, 2024

Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Reddit’s new ad format allows advertisers to collect user information directly on the platform, potentially improving lead quality and campaign performance for businesses across various industries.

CRM 107

CRM User-Generated Advertisers Advertising 107

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. They have good general knowledge.

Transform 129

Transform Analytics User-Generated Education 129

The Marketing Operations Leader

MAY 7, 2025

2️⃣ Paid Channel Performance This report breaks down pipeline and revenue generated from each paid channel. 6️⃣ Growth Loop Diagnostics This report visualizes how users move through your core growth loop (e.g., It helps highlight friction points in the activation process and where users stop engaging.

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Hubspot Marketing

JULY 12, 2024

Plus, I get all the best advice from users who enjoy the platform as much as I do. While conversations are generally led by the community members, brands can encourage engagement through user-generated campaigns and targeted conversation starters. This community is easy to join. SaaS, internet providers, DIY, etc.)

Branding 109

Branding User-Generated Millennials Education 109

Sprout Social

OCTOBER 10, 2024

Feeds and timelines have become entirely unique to the individual, based on user preferences. These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages.

Gen Z 122

Gen Z Branding Millennials Entertainment 122

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. AI overviews are not that significant yet; users are scrolling to the organic listing. Heres an example.

SEO 127

SEO Gen Z Finance Transform 127

Martech

OCTOBER 30, 2024

Making educated guesses First and shockingly common, they guess. Most businesses out there are making educated guesses about their customers. The goal is to understand the 20% of your customers that generate 80% of your profits. Users use your solution to create a specific outcome. The patient was just the user.

Customer 120

Customer User-Generated Education Analytics 120

Martech

DECEMBER 17, 2024

To make email management easier for users, AI will help with automatic reply suggestions, email summaries, and message sorting. For marketers, the most significant change will be the replacement of preheaders with AI-generated summaries. Instead, Apple’s AI will generate summaries based on the email content.

Email Marketing 118

Email Marketing Copywriting User-Generated Promotion 118

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Martech

DECEMBER 16, 2024

Through 1:1 interviews tracking how early users found their service, they discovered two critical insights to drive 3,900% growth in 15 months. This aligned its growth strategy with what mattered most to its users. Also, the user base and revenue skyrocketed by 3,900%. The real job of marketing isn’t to generate clicks.

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Martech

DECEMBER 16, 2024

SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Elevate your contents credibility beyond the page Seth Godin said, You are your work, and that may not be more true than in modern content SEO, where LLMs make content generation cheap. Large language models (LLMs).

Transform 115

Transform User-Generated SEO Communications 115

Search Engine Land

AUGUST 8, 2024

Each feature offers the same value: finding conversions with few targeting parameters based on user signals. The algorithms match your creative to the right audience, serving ads to the users who are most likely to convert. These ads are for users ready to purchase, sign up or talk to sales. HTML5 code generation.

Gen Z 89

Gen Z User-Generated Education Entertainment 89

Sprout Social

SEPTEMBER 26, 2024

If these users like your content enough, they may want to check out your profile and even follow you. Boost credibility To the average Instagram user, a post that has tons of engagement means other people are enjoying it. Industries like higher education and sports teams see a higher average engagement at 2.43% and 1.57% respectively.

User-Generated 120

User-Generated Food Analytics Promotion 120

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 128

User-Generated Food Transform Marketers 128

Hubspot Marketing

OCTOBER 28, 2024

You can also pair this method with AI by asking tools like ChatGPT to generate video ideas for you within your niche. If you're looking for inspiration regarding educational videos, Girl With The Dogs is a great account to follow. I did this for a blog post and YouTube channel, but the same can also be applied to individual videos.

Video Marketing 110

Video Marketing Marketers Marketing User-Generated 110

Martech

JULY 12, 2024

European regulations continue to set precedents for increasing restrictions on user data collection. In addition to setting clear KPIs, it’s critical from the start of any change in process or tools that you establish strong data governance and ownership in your organization and secure buy-in from end users across business and tech teams.

Transform 115

Transform User-Generated Law Marketing Mix 115

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. This self-guided journey makes generative AI tools even more invaluable. Generative AI is redefining the B2B buying journey. What is ChatGPT search?

Gen Z 136

Gen Z Transform Millennials User-Generated 136

Sprout Social

JUNE 18, 2025

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. As with any generation, to successfully engage with them and develop an impactful social media strategy, you need to know them first.

User-Generated 120

User-Generated Influencer Marketing Marketers Marketing 120

Buffer Marketing

OCTOBER 29, 2024

As Instagram focuses more on diverse forms of content beyond images, understanding which post types generate the highest engagement becomes crucial. Engagement-heavy posts are more likely to appear at the top of your followers' feeds because Instagram wants to show users content they are most likely to interact with.

User-Generated 130

User-Generated Analytics Education Finance 130

Martech

JANUARY 14, 2025

Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. Users bounce from app to app while streaming media on smart devices and then hop on social media to get advice from friends. Each phase of the funnel feeds the remaining stages.

Customer Acquisition 121

Customer Acquisition Customer Journey Marketers Marketing 121