Litmus

APRIL 16, 2020

Each year, we see new design trends shaping digital marketing, from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing.

Retail 94

Retail Email Marketing Digital Marketing Branding 94

Zumvu

NOVEMBER 7, 2022

Emails with a wall of text would hardly impress the subscribers. In 2023, we are all set to welcome some new trends in the email design arena.

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Litmus

FEBRUARY 16, 2022

According to Emma, 2021 proved to be an all time high for email send volume, with over 10 billion emails being sent. With the demand for send volumes at an all time high, out of all the emails hitting our inboxes, what designs are proving to be the most effective? What trends might there be around Dark Mode?

Email Marketing 89

Email Marketing Analytics Management Branding 89

Litmus

MAY 20, 2019

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing.

Email Marketing 107

Email Marketing Digital Marketing Place Management 107

Litmus

APRIL 1, 2021

Email has come a long way. The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. This October, email officially turns 50. That’s why we’ve decided to take a look back at email’s history, from the 2010s to now. Email grows up in the 2010s. What about coding and design?

Email Marketing 66

Email Marketing User-Generated Communications Branding 66

Litmus

JANUARY 2, 2024

As we stand on the threshold of a new year, the ever-evolving landscape of email marketing beckons us with exciting possibilities. To accomplish these things, however, we must keep our finger on the pulse of email industry trends and spend some serious time thinking about what those lovely trends mean for us all.

Marketing Automation Platform 98

Marketing Automation Platform CRM Email Marketing Analytics 98

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI.

Email Marketing 118

Email Marketing Retail Communications Digital Marketing 118

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Design elements (masthead, layout, etc.)

Analytics 114

Analytics Key Performance Indicator Email Marketing Place 114

Martech

NOVEMBER 15, 2023

Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar. Incorporating social media ads that target specific individuals, personalized email marketing promotions, as well as optimizing mobile web browsing for easy shopping, are other good tactics to keep in mind.”

Shoppers 112

Shoppers eCommerce Shipping Retail 112

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Transform 118

Transform User-Generated Analytics Market Trends 118

Search Engine Land

MARCH 12, 2024

Microsoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and performance reports. Business email address Subscribe Processing. Why we care. The details. ” Get the daily newsletter search marketers rely on.

User-Generated 101

User-Generated Advertising Advertisers Market Trends 101

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Email remains a dominant channel for marketers, consumers, and the overall success of a business. Privacy-proofing.

Email Marketing 119

Email Marketing Health Marketing Marketers 119

Search Engine Land

JANUARY 30, 2024

update clients with latest industry-related news/trends (sharing links to reliable sources) 2. Industry News and Trends: Stay up-to-date with the latest happenings in the digital world. We have handpicked the most relevant and reliable sources to provide you with valuable insights and trends shaping the industry.

SEO 104

SEO Education Promotion User-Generated 104

Search Engine Land

NOVEMBER 28, 2023

Depending on what area of content creation you want assistance with, TikTok Creative Cards are split into categories: Community : These insights are designed to assist creators in actively engaging their audience for building customer loyalty. Business email address Subscribe Processing. Edutainment. Creator tools. Storytelling.

Customer loyalty 106

Customer loyalty Communications Search Marketers Product 106

Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Trendup AI for finding trending topics on social media. for trending keywords in search. Perplexity AI, a real-time AI-powered search engine for the web.

Transform 94

Transform Content Marketing Marketing Marketers 94

Litmus

FEBRUARY 14, 2023

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend? On average, 1.5

Market Trends 85

Market Trends Email Marketing eBook Marketing 85

Martech

OCTOBER 19, 2023

MyTelescope’s new AI platform uses search data to predict opportunities, market trends, future sales, and market share. These are designed to improve digital experiences across commerce, service, website, and workplace. These tools are designed to create blogs and social media posts with real-time data. Get MarTech!

User-Generated 112

User-Generated B2C Analytics Advertising 112

Marketing Insider Group

OCTOBER 16, 2023

Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. BuzzSumo Image Source: BuzzSumo Have you ever wondered how some content creators always seem to know what’s trending? BuzzSumo highlights trending topics in your niche.

Market Research 103

Market Research Content Marketing Analytics SEO 103

Search Engine Land

MARCH 26, 2024

For news, trends, or content with a shorter lifespan, it’s best to post as soon as possible. YouTube Product Lead Todd Beaupre said in a video shared on X : “The way we designed the algorithm, we want to give audiences videos and other content that they’re going to be the most satisfied by. Live videos.

Analytics 110

Analytics Search Marketers Product Marketing 110

Martech

FEBRUARY 28, 2024

Snowflake acquired Samooha in December 2023 — a start-up designed to make data clean room functionality accessible to marketers without support from data scientists. Integrating its data clean room solution with TruAudience’s very extensive identity-centric dataset looks like signaling a trend. Get MarTech! In your inbox.

Advertising 105

Advertising Advertisers Customer Marketing 105

Martech

APRIL 12, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. Business email address Sign up now Processing. Looking for a CDP? Fuel for your marketing strategy.

Customer 99

Customer B2C Transform Retail 99

Search Engine Land

FEBRUARY 8, 2024

YouTube’s Content Takeovers grant brands exclusive control over specific inventory, ensuring that only their ads are displayed during a designated period. Capitalizing on trends. Business email address Subscribe Processing. ” Get the daily newsletter search marketers rely on.

Advertising 110

Advertising Advertisers Price Branding 110

Sprout Social

MARCH 21, 2024

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Local influencers also share the same experiences and dialects as your audience and understand local customs, values and trends, so their endorsements are more relatable and trustworthy. Reach out to key influencers.

Branding 99

Branding Gen Z Fashion Food 99

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Litmus

OCTOBER 31, 2023

We’re back with the latest installment of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! Plus—you can now draft an email in Google Docs. Worried about Apple’s iOS 17 impacting your emails? Beware of unsubscribe email scams. Beware of the spooky surprises!

Email Marketing 87

Email Marketing Marketing Marketers Place 87

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Search Engine Land

MARCH 15, 2024

Marketers and publishers who depend on CrowdTangle for trend analysis, post monitoring and analytics will need to seek alternative tools as the platform is being phased out. Business email address Subscribe Processing. However, during this period, no new users can be added to accounts as the platform will be in maintenance mode.

Analytics 102

Analytics Advertising Advertisers Search Marketers 102

Search Engine Land

JANUARY 19, 2024

This includes adapting the design, color scheme and imagery to align with cultural preferences and meanings. Business email address Subscribe Processing. Ignoring local regulations and trends Failing to adhere to local digital regulations and compliance issues can have serious legal repercussions and damage a brand’s reputation.

SEO 122

SEO User-Generated Law Global Marketing 122

Hubspot Marketing

FEBRUARY 13, 2024

The industry manages much data, customer service, and daily trend analysis. Email and SMS are most effective when a finance business sets up audience segmentation. When you’re rolling with a good marketing automation hub, even segmentation happens manually through email sign-ups, landing pages, and automated workflows.

Finance 90

Finance Transform CRM Price 90

Martech

APRIL 8, 2024

Can you explain how you have used these techniques to identify trends or make predictions in previous projects? Have you applied predictive analytics techniques to forecast future trends or customer behavior? Interview question: Can you explain a time when you used predictive analytics to forecast customer behavior or market trends?

Analytics 92

Analytics Market Research Market Trends Communications 92

Scoop.it!

NOVEMBER 17, 2022

Jay Baer is one of the best minds in digital marketing, and his content is one of the best for learning about the latest trends across digital marketing. The regular email is sent to 40,000 subscribers and gives insight into the latest digital marketing trends and information. Designed by marketers for marketers.

Marketing 90

Marketing Marketers Digital Marketing SEO 90

Litmus

MARCH 5, 2021

Looking for some fresh ideas for your email program? You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. Here are some questions I keep in mind when I’m looking for inspiration for Litmus’ email program.

Place 105

Place Pharmaceutical Retail Email Marketing 105

Martech

MARCH 26, 2024

There’s a newcomer to the customer experience discussion: designing and delivering an “optichannel” experience. Customers have the option to engage with the company through various touchpoints, such as physical stores, websites, mobile apps, social media platforms, email, telephone and more. What is that? Hold tight.

Customer Journey 104

Customer Journey Customer Analytics Marketing Strategy 104

Unbounce

MAY 16, 2023

Graphics to design. It can design images, create and edit videos, transcribe audio, and much more. Identify new trends. AI isn’t just another trend—it’s a social media game-changer. You can use this AI writing tool to write your copy for your entire campaign, from landing pages to emails and everything in between.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Hubspot Marketing

FEBRUARY 15, 2024

Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The brightest red flag, though, was the email address that didn’t match the bank’s domain. Here, I’ll discuss these signs and share phishing email examples that could fool anyone. What is a phishing email?

Communications 116

Communications Finance PR User-Generated 116

Customers.ai

JANUARY 26, 2024

B2B Marketing Tool: Website Visitor ID X-Ray Tool Website Visitor ID X-Ray pixel allows you to identify anonymous visitors on your website, capturing names, emails, companies, Linkedin profiles, addresses, and more. B2B Marketing Tool: Sales Handy SalesHandy is a pretty cool email productivity tool that I’ve only recently learned about.

CRM 111

CRM User-Generated Analytics Marketing 111

Vertical Response

DECEMBER 4, 2023

One such method that has been around for quite some time is email marketing. But is email marketing still relevant in today’s landscape? Understanding the Concept of Email Marketing Email marketing is a powerful tool utilized by businesses to communicate with their audience through email.

Email Marketing 64

Email Marketing Transform Marketing Marketers 64