Hubspot Marketing

NOVEMBER 25, 2024

One business might send bi-weekly how-to guides and best practices in its industry; another might send weekly interviews with master marketers (that was a shameless plug for a newsletter I sometimes write for ). What’s most important to understand is how B2B newsletters differ from traditional email marketing.

Promotion 93

Promotion Branding Thought Leadership Marketers 93

Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. These emails arent random as theyre based on your customers actions (or inactions). Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?)

Email Marketing 81

Email Marketing eCommerce Shoppers Marketers 81

Martech

MARCH 25, 2025

Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content. Dig deeper: Email marketing strategy A marketers guide 3 questions to ask about your email newsletter 1. Dig deeper: Does your email copy persuade or sell?

Whitepaper 119

Whitepaper Promotion Email Marketing Education 119

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

CMO 128

CMO Email Marketing Influencer Marketing Promotion 128

Vertical Response

MAY 18, 2025

Email marketing is a powerful strategy for businesses to connect with their audience directly. Building a contact list is crucial as it forms the foundation of your email marketing efforts, allowing you to grow your audience by offering valuable content like ebooks and discounts in exchange for newsletter subscriptions.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

AWeber

MAY 29, 2025

Thats email marketing at work a powerful tool that helps businesses connect directly with you in a way no other channel can. If youre curious about what makes email marketing so effective (and how to make email marketing work for your own business), youre in the right place.

Email Marketing 62

Email Marketing Shoppers eBook Education 62

Vertical Response

SEPTEMBER 15, 2024

Are your email marketing efforts getting lost in the inbox? Discover the 5 simple steps to structuring your email for maximum engagement, and transform your email campaigns. Key Takeaways for Email Marketing Craft compelling subject lines and preheaders to boost open rates and create curiosity.

Email Marketing 105

Email Marketing Transform Fashion Communications 105

SmartBrief - Marketing

OCTOBER 21, 2024

This includes but is not limited to placing relevant keywords throughout the website, creating high-quality content and making sure it’s mobile-friendly. Share some great content, interact with your followers, promote your services, and people will get drawn to your strong digital footprint. Consistency is key, though.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

AWeber

MAY 8, 2025

An email blast (also called a blast email, e-mail blast, or e blast) is a one-off message sent simultaneously to a large group of recipients. Its used for quick announcements, urgent updates, or time-sensitive promotions. When you create an email blast campaign, you compose one email and choose the listor listsof recipients.

Email Marketing 59

Email Marketing Law Communications Marketers 59

Vertical Response

JULY 21, 2024

Email marketing can transform how nonprofit organizations (NPOs) communicate with supporters, boost donations, and spread their mission. In this article, we’ll share essential NPO tips for email marketing, ranging from building a robust email list to creating personalized content, all aimed at maximizing engagement and impact.

Email Marketing 59

Email Marketing Law Marketers Marketing 59

Hubspot Marketing

AUGUST 1, 2022

Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and services — but the practice isn't always straightforward. Most Important Metrics for Effective Email Marketing. However, the challenge is worth it.

Email Marketing 144

Email Marketing Marketers Marketing Promotion 144

AWeber

MAY 12, 2025

With a few smart strategies, you can see your newsletter sign-ups climb without resorting to spammy tactics or endless self-promotion. In this guide, you'll discover how to promote a newsletter effectively, using practical steps that actually work. Host a joint webinar or podcast and promote both email lists.

Promotion 52

Promotion Finance Analytics Email Marketing 52

Spiralytics

AUGUST 7, 2024

Email marketing is the perfect means for businesses to keep customers updated about new launches or upgrades to existing products or services. Getting inspiration from innovative, spot-on emails from well-known companies is a great way to modify your marketing strategy and turn customers into buyers.

Email Marketing 52

Email Marketing User-Generated Marketers Marketing 52

Hubspot Marketing

APRIL 22, 2025

I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way. Table of Contents What is B2B email marketing? What makes a great B2B marketing email? Keep it short.

Email Marketing 64

Email Marketing Copywriting Marketers Marketing 64

Vertical Response

MARCH 8, 2025

Effective email marketing can boost your business, but mistakes can ruin it. This article covers lessons learned email marketing mistakes and how to avoid them. Key Takeaways Avoid common email marketing mistakes through strategic planning and clear objectives to enhance engagement and trust with your audience.

Email Marketing 52

Email Marketing Law Marketers Marketing 52

Hubspot Marketing

NOVEMBER 14, 2024

I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. Those companies did below the line (BTL) marketing right. With all these pieces in place, you can start running your campaign. Measure and analyze results.

Direct Mail 125

Direct Mail Marketers Marketing Email Marketing 125

Vertical Response

MARCH 22, 2025

Effective email marketing can significantly boost a Non Profits outreach, engagement, and fundraising efforts. This article will guide you through top strategies to leverage email marketing for your Non Profit Organization. Email marketing also helps build community and foster connections within the nonprofit sector.

Non-Profit 52

Non-Profit Email Marketing Marketers Marketing 52

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Don’t be shy.

Retail 124

Retail Shoppers User-Generated Customer Journey 124

Marketing Insider Group

AUGUST 12, 2024

Marketing integrations are another highlight of Elementor. The plugin supports a variety of marketing tools, including forms and pop-ups, which you can seamlessly integrate into your site to capture leads, promote special offers, and engage visitors more effectively. Statista reports that about 46.8%

User-Generated 117

User-Generated Analytics Marketers Marketing 117

Hubspot Marketing

MAY 26, 2023

Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. Pro Tip: Use HubSpot's free email marketing tools to create and optimize compelling email campaigns. Admittedly, outreach is arduous.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Hootsuite

JANUARY 13, 2022

If you want to harness the platform’s potential, learning how to promote your channel is a must. How to promote your YouTube channel: 30 tactics that work. But a compelling profile is one of the easiest ways to promote your YouTube channel—and boost your SEO. This is a great place to add keywords. billion users worldwide.

Promotion 145

Promotion User-Generated SEO Analytics 145

AWeber

MAY 8, 2025

Understanding CTOR (click to open rate) is the missing piece that reveals how well your content performs after subscribers open your emails. In email marketing, CTOR stands for click to open rate. Its the percentage of people who clicked a link in your email, out of only those who actually opened it. So, what is CTOR?

Email Marketing 52

Email Marketing Marketers Marketing Analytics 52

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. Address all critical areas, like keyword research, ad copy creation, and performance analysis, to create a holistic approach for your marketing campaigns.

Digital Marketing 119

Digital Marketing User-Generated Marketers Marketing 119

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 138

Market Trends Email Marketing CMO Marketers 138

Litmus

NOVEMBER 20, 2024

Litmus is a proud industry leader, trusted by 700,000 marketing professionals including 80% of the Fortune 100. In order to help email marketers better understand the marketing landscape, we surveyed 1,000 U.S. consumers about their email preferences and summarized some of the key findings below.

Gen Z 78

Gen Z Millennials Shipping User-Generated 78

AWeber

MAY 15, 2025

So, what exactly is affiliate marketing? In simple terms, its a way to earn a commission by promoting another companys or persons products. For example, if you sign up for the AWeber Affiliate Program and recommend the best email marketing tools, youll earn money each time someone subscribes using your link.

Affiliate Marketing 96

Affiliate Marketing Finance Energy Promotion 96

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing 121

Email Marketing Inbound Marketing Shoppers Marketers 121

Martech

MARCH 15, 2024

Remember, GIFs are great (however you pronounce them) Want emails that pop? Integrating animated images into your layout will turn any humdrum email into a marketing event. These are most effective when placed in your campaign’s hero or header section. I recommend keeping your GIFs simple and clean.

Email Marketing 136

Email Marketing Marketers Marketing eCommerce 136

AWeber

SEPTEMBER 14, 2023

This saying is never more true than when talking about your holiday email marketing, especially for the Christmas, Hanukkah, Kwanzaa shopping season. To stand out with your audience you need to have a strategy in place because more emails are sent during the holiday shopping season, than any other time of year.

Email Marketing 118

Email Marketing Shoppers Shipping Marketers 118

Litmus

SEPTEMBER 25, 2024

Despite the clear benefits, only 44% of marketers use lifecycle emails to activate, engage, and retain customers—leaving a significant opportunity on the table. Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails.

Management 99

Management Marketers Marketing CRM 99

Litmus

JANUARY 23, 2024

Looking for some fresh ideas for your email marketing program? You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. You never know what email could inspire your next great email.

Place 102

Place Pharmaceutical Retail Email Marketing 102

Hubspot Marketing

OCTOBER 18, 2024

I didn’t know it yet, but I was about to take a crash course in event marketing. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Sponsorships and cross-marketing. or can incur a sponsorship cost, like placing an event ad in a relevant email newsletter.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

Litmus

APRIL 4, 2024

As email geeks, we love to obsess over exciting email designs and funky new coding tricks. But the real reason we send emails? To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. You want to send relevant, valuable emails to your subscribers.”

Email Marketing 111

Email Marketing Marketers Marketing Promotion 111

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced? Not convinced?

Email Marketing 115

Email Marketing Manufacturing User-Generated Marketers 115

Search Engine Land

JULY 11, 2024

They promote interactive discussions and allow for multiple perspectives and opinions within a shorter time frame. Many survey tools are relatively inexpensive, if not free and are extremely easy to get started – SurveyMonkey, Jotform or Google Forms are all great places to start. Don’t forget to promote your research.

Whitepaper 112

Whitepaper SEO Transform Health 112

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. Let’s get started.

Marketing Strategy 114

Marketing Strategy Content Marketing eBook Marketers 114

Martech

MAY 8, 2023

Welcome or account creation emails Sending welcome emails is an opportunity to set the tone with new subscribers. We love to put this in place for CPG brands. We’ve mixed and matched promotion-heavy messaging with messaging that builds brand connection and equity. What will enable marketers to use these automations?

Email Marketing 119

Email Marketing eCommerce Marketers Marketing 119