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3 ways to turn tariff turmoil into marketing gold

Martech

For marketers, particularly those navigating manufacturing and international commerce, this moment demands strategic reinvention. Object Edge, a leader in digital transformation for manufacturers, saw that many clients were anxious about tariff volatility affecting supply chains and costs.

Transform 115
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Input Bias and How to Compete When the Best Marketer Is AI, What We Know From Psychology

Hubspot Marketing

Well, Suleyman says, AI could research trends online, find what sells on Amazon, generate images of products, and send them to manufacturers on Alibaba. While in some cases, there is a direct relationship between how much time and energy is put into a project, in other cases there is not.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

But the work that goes into building reports (which is more like updating a multiple-page deck every month with new data) drains your time and energy. Comprehensive, stress-free reporting Generating insightful reports is essential for evaluating campaign performance, providing feedback to clients, and making data-informed decisions.

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Smart appliances are great for marketers, if they’re useful for consumers

Martech

It might be that manufacturers aren’t making appliances as they used to, or maybe I’m just tough on them. Energy efficiency: Adjusts water and energy usage based on the load and how dirty the plates are. Monitoring energy usage is very helpful to consumers. Here’s where the future is heading.

Energy 75
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Exploring Manufacturing Audiences: Real-Time, Custom Content Consumption Insights

Marketing Insider Group

Moving onto Part 3 of my series, I’m back to reveal an inside look into custom buyer engagement behavior, focusing on the Manufacturing industry. BREAKING INTO THE REPORT WITH A TARGET PERSONA: Once you enter the Manufacturing Job Area, filters, pie charts, and other features are immediately introduced. Job Function: All.

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How to Manage Energy and Why You Must

Duct Tape Marketing

Managing our energy is a more profitable pursuit than wrestling with time. We can manufacture energy, we can channel energy and we can use a variety of tools to remain conscious about the various types of energy we need to draw upon daily to get more done with the time we’re allotted. Meditation.

Energy 78
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A spicy marketing lesson from Ed Sheeran

Businesses Grow

These aren’t just kids shilling energy drinks. They can out-market you, but you can out-manufacture them. The biggest stars’ celebrity power commands more loyal audiences than traditional TV networks. Mr Beast has more subscribers than Netflix. They are savvy entrepreneurs who are building their own mega-brands.