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How live social shopping is driving brand results

Sprout Social

Picture this: a beauty influencer swipes on a new lipgloss shade during a livestream. Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. She answers questions in real-time as thousands of viewers watch.

Branding 123
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The state of marketing operations professionals is OK, but it’s going to get much, much better

Chief Martec

So given that a core responsibility of marketing ops is the evolutioon of marketing’s tech stack, and they’ve got a significant list of new technologies they’re planning for the year ahead, we get to the finding that is my long-time pet rock: integration.

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The future is niche: a brand guide to popular niche communities

Sprout Social

Access targeted audiences You know your products and services arent for every single person out there. With niche communities, you can get access to audiences that fit your ideal customer profiles and even discover new markets. The videos often feature colorful products and ASMR-style sounds throughout.

Branding 107
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4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing

Adobe Experience Cloud Blog

Spending my college years in the great state of Texas, I watched as my classmates entered the booming energy industry upon graduation to focus on engineering innovation, exploration, streamlining operations and expanding renewables. What could new lubricant technologies do for them? And so forth. Pillar 1: Marketing Strategy.

Transform 134
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How the New American Data Privacy Act Will Affect Marketing

Trade Press Services Newsletter

In late June, the Energy and Commerce Committee introduced the American Data Privacy and Protection Act (ADPPA) to the U.S. Companies will be required to make all privacy policies public and will not be allowed to deny a service or product based on an individual’s agreement to waive their privacy rights.

Law 130
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6 Tips to Maximize Your Marketing Budget

Set Up

Basically, the tools help you identify what is working and where your energy should be. Identify your target audience and their behaviors, and meet them where they are at, investing in your energy where it matters most. Having comprehensive data will allow you to make informed decisions on budget allocation and optimize ROI.

CMO 59
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How reducing your carbon footprint can save you money and increase ad impact

Martech

The reason is that in order for the phone to transmit files through cellphone networks, the phone needs to be constantly searching for cell towers and it’s consuming a lot more energy and as a result, producing a lot more CO2. A: Companies like ourselves notice the impact of energy prices on delivering advertising campaigns.

Energy 117