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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

For instance, if posts on one platform generate more leads than others, focus more energy there. Engage with Your Audience Regularly Engaging with your audience builds strong relationships in B2B social media marketing. Video Source Once you have the data, use it to adjust your strategy.

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5 suggestions for moving beyond MQL

Martech

No single metric can be a surrogate for customer readiness or marketing’s value and emphasizing MQLs encourages inappropriate reliance on short-term performance marketing. Performance marketing is like coffee. It gives you a temporary boost but does nothing to increase your physical energy. But warning!

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How to Become a Thought Leader as a Business Owner (and Why You Should)

Buffer Marketing

  But no matter what type of business you run, thought leadership can support your traditional marketing efforts and build awareness, connection, and trust with your potential customers. And 47 percent add that thought leadership led them to discover and ultimately purchase from a newer company. 

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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. As the digital and physical worlds continue to merge, creators are shaping these activations, bringing their unique audiences and creative energy to the table.

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The Future of Marketing Teams: How AI and Systems Will Replace the Agency Model

Duct Tape Marketing

Youve probably typed something like this into ChatGPT lately: How can I reduce chaos in my marketing team? Why does marketing always feel reactive? The traditional marketing model is broken. How do I escape the agency hamster wheel?

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Differentiation & Distinction, Part I: The Error Ignoring Time

Doug Garnett

While quite productive for the book, I had little energy left for blog posts. A Scientific Reduction: Ignoring Time Traditional science commonly reduces problems to simplify them. For this reason, I write about doing business because it is active full of potential for robust and vital energy.

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How to Build Winning Marketing Strategies to Grow Your Recreation Center

Lynton Web

Video Marketing Video content creates powerful emotional connections that static text simply cannot match. It directly brings your recreation center's energy, expertise, and community spirit to potential members. They particularly appeal to tech-savvy younger demographics and families looking for innovative experiences.