Martech

JULY 24, 2024

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In In the U.S., What does this mean for marketers? Some would argue slowly, but it’s definitely happening.

Gen Z 122

Gen Z Fashion Entertainment Marketing 122

Hootsuite

FEBRUARY 27, 2025

These days, its a one-stop shop for everything from entertainment to how-to videos. General YouTube stats Harness the power of YouTubes global network with these stats. What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. Its parent company, Google, of course.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions. Note: This method isnt reserved for Gen Z.

Gen Z 89

Gen Z Branding Retail Education 89

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Before I do, let me provide InMobi Insights with equal time.

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.

Gen Z 80

Gen Z Finance User-Generated Millennials 80

Sprout Social

MARCH 27, 2025

It’s morphed into a place for genuine connection. TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video. The network isnt just a space for buttoned-up, professional updatesnor is it strictly B2B territory anymore.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Sprout Social

MARCH 14, 2025

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. A live social shopping event typically takes place on a social media platform like TikTok, YouTube or Instagram, or a dedicated live shopping platform (more on these later). What is live social shopping?

Branding 117

Branding Gen Z Energy Shoppers 117

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. The 80/20 rule : 80% of your content should inform, entertain, and educate, and the remaining 20% can be promotional. This approach allows us to cater to multiple generations simultaneously. It’s so easy.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. While social media channels tend to get the most attention, the best place to spend your time with organic marketing is SEO, as it tends to drive 1000%+ more traffic.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing ia marketing is about building relationships with your audience in the places they already spend their time online. Optimize your profiles (and content) for search Never heard of social SEO ?

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Buffer Marketing

JANUARY 9, 2025

TikTok thrives on entertaining, short-form, and creative content. If you can show your products in action and combine it with entertaining storytelling, go ahead and start creating your TikTok ad. The different types of ads on TikTok are differentiated mainly by ad placements — aka, where they’re placed on the TikTok app.

Advertising 106

Advertising Advertisers User-Generated Gen Z 106

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. respectively.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. respectively.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

SocialPilot

APRIL 17, 2025

There are different kinds of video features on Instagram to explore: Instagram Reels Tips for 2025: Reels are the most popular and creative content format on Instagram, wherein you can create entertaining, immersive videos of up to 90 seconds to express your brand story creatively. That makes Stories a great place to experiment.

User-Generated 97

User-Generated Gen Z Entertainment Education 97

Sprout Social

MARCH 26, 2025

Users may be sharing weekend updates or seeking entertainment before the start of a new week. While many of consumers see a place for it, theres a strong minority (32%) who think its cringey. This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression.

Entertainment 87

Entertainment Gen Z Millennials User-Generated 87

Hootsuite

APRIL 23, 2025

While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind. While people use other social platforms for entertainment and personal connection, they head to LinkedIn for work, brand research, and professional discussion. of LinkedIn users are Gen Z (aged 13 to 28), 27.2%

Gen Z 69

Gen Z Millennials User-Generated Analytics 69

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. Both networks have solid benefits and entertainment factors. We place multiple bets across our family of apps to test and learn how people want to express themselves.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Hubspot Marketing

MAY 1, 2023

Why Consumers Use (& Love) Social Media Before asking social media users what the heck they're doing on social media all day, we asked them to choose the top three reasons they log on in the first place. YouTube users seek out entertainment, education, and inspirational content. Just about one in three U.S.

Gen Z 135

Gen Z Entertainment Education Social Media Marketing 135

Sprout Social

APRIL 10, 2025

Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. Conversations like these are often shrouded in shame, but through places like online community forums and social media, theyre coming to the forefront.

Gen Z 72

Gen Z Pharmaceutical Health Millennials 72

SocialPilot

FEBRUARY 19, 2025

Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. Known for its quick updates and trending topics, Twitter is widely used for news, entertainment, and global conversations. Gender Distribution: More than half of Bluesky users are male. Male: Around 63%.

Gen Z 112

Gen Z User-Generated Advertising Advertisers 112

Businesses Grow

APRIL 1, 2024

Repurpose your content into short-form videos for social and get your expertise into places being scraped to build AI data models (sites like Reddit and Quora, featured snippets in Google, and guest blog/vlog appearances). Further, 32% of Gen Z rely on social media influencers to help them discover brands and products.

Gen Z 128

Gen Z Marketing Marketers User-Generated 128

Hubspot Marketing

MAY 28, 2025

And live-streamed videos take third place. Enhances Customer Trust Our research proves that every generation from Gen Z to X likes and trusts video more than anything else on social media. Videos can appear in multiple places on Amazon, and each has different advantages. Short-form videos. Of course not.

eCommerce 103

eCommerce Shoppers Marketing Marketers 103

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background. Lasso by Facebook. Year Launched: 2018.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Hubspot Marketing

NOVEMBER 21, 2022

For example, platforms like Twitch and TikTok are challenging for companies to navigate because users rely on those spaces for community and entertainment. Gen Z is becoming a growing generation within the creator economy. So, creators with a smaller following can be more aligned with your budget.

Gen Z 103

Gen Z Millennials Inbound Marketing Entertainment 103

Hubspot Marketing

MARCH 5, 2021

People can be entertained and informed by bite-sized content in the spare minutes of the day. -- That’s why we’re excited to announce that we are building YouTube Shorts.". Before the Shorts beta test, YouTube had already been testing a section of its site where shorter videos were placed. What YouTube Shorts Could Look Like.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. platforms, you can place fun animated stickers and filters on images or videos sent within the app. The overall platform's story began in 1999 when QQ launched as a desktop messaging site.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Who they are: Headquartered out of Nova Scotia, Dash Hudson is a social entertainment marketing software company. Dash Hudson. Case study: Mecca. Case study: Samsung.

Gen Z 126

Gen Z Transform Retail Entertainment 126

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. So, what does all this mean for LinkedIn in 2024?

Gen Z 140

Gen Z Entertainment Transform User-Generated 140

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. So, what does all this mean for LinkedIn in 2024?

Gen Z 140

Gen Z Entertainment Transform User-Generated 140

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Late 2022 updates like Showtimes on TikTok, its movie theater ad experience, point to even more outreach to art and entertainment advertisers.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Over on Fortnite, Disney set up an ESPN Football Island for young sports fans and plans a “whole new world” of gaming and entertainment.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Hubspot Marketing

MARCH 21, 2022

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. Use the principle of "entertainment-first". Remember that TikTok is an entertainment platform first and foremost. AKC's TikTok, however, has a different goal: to engage audiences with cute dog videos.

Gen Z 112

Gen Z Entertainment Non-Profit Millennials 112

Search Engine Land

JUNE 13, 2023

We’ll look at: How content creators are changing the game with their unique ability to inspire, educate, and entertain their audiences. He excels at creating inspiring, educational and, most importantly, entertaining content. As SEOs, our job is to create inspiring, educational and entertaining content for a SERP.

Content Marketing 120

Content Marketing Gen Z PR Entertainment 120

Search Engine Land

JANUARY 27, 2023

Gen Z users in the U.S. You can: Find tweets from yourself, friends, local businesses, well-known entertainers, global political leaders and many more. As a rapidly growing platform, you simply cannot ignore this social media platform – especially if you want to be in front of Gen Z users.

Gen Z 125

Gen Z Fashion Food Entertainment 125

Sprout Social

JUNE 9, 2022

TikTok is more than just a platform for entertainment. In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. The preview page will let you customize the video further to create something original and entertaining. Get creative with TikTok.

Gen Z 145

Gen Z Entertainment Branding Analytics 145

Sprout Social

MARCH 31, 2022

Coupled with fast edits, voice-overs and in-app music, these videos seamlessly blend entertainment value with education. Again, both Reels and TikTok are prime places for fun, off-the-cuff videos. There’s arguably no better place to see brands flex their creativity. Access to a sound library. Availability.

Gen Z 141

Gen Z Entertainment Law Fashion 141