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General benchmarks and statistical data, like those below, can inform a strategy you later test and refine. Consumer research platform GWI also found YouTube to be the top video streaming platform for Gen Alpha in 11 out of 14 markets, second only to Netflix in the remaining three. Image Source What can you do as a marketer?
They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. Consumers use X for entertainment, connections with friends and family and keeping up with influencers and celebrities. That number climbs even higher for GenZ.
In recent years, there's been a common misconception that GenZ and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump GenZ and millennials into the same group and create one campaign strategy that they believe fits both groups.
Your boss is about to ask you how to market to GenerationZ. You know GenerationZ is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to GenZ. Everything you need to know about GenerationZ.
To be honest, GenZ can feel like foreign territory to all. Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel. 5 GenZ Myths, Debunked. GenZ is obsessed with fast fashion.".
Instagram – Visual Content and Influencer Marketing Hub Instagram has cemented its place as the go-to platform for visual content and influencer marketing. Collaborations with influencers or creators can significantly amplify your reach and resonate with GenZ and Millennial audiences. With over 2.5
The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In In the U.S., What does this mean for marketers? Some would argue slowly, but it’s definitely happening.
From sporting events to social causes, economics to entertainment, social media is offering a window into the global trends and events Aussies care about. The report also found that approximately one in five Australians creates social media content to generate income.
These days, its a one-stop shop for everything from entertainment to how-to videos. General YouTube stats Harness the power of YouTubes global network with these stats. What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. Its parent company, Google, of course.
But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions. Note: This method isnt reserved for GenZ.
“GenZ Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do GenZ, younger millennials, and older millennials prefer? Before I do, let me provide InMobi Insights with equal time.
It’s morphed into a place for genuine connection. TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into GenZ audiences and leverage short-form video. The network isnt just a space for buttoned-up, professional updatesnor is it strictly B2B territory anymore.
Like QVC for GenZ, brands and influencers can showcase their products via a livestream shopping platform. A live social shopping event typically takes place on a social media platform like TikTok, YouTube or Instagram, or a dedicated live shopping platform (more on these later). What is live social shopping?
GenZ and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of GenZ and 68% of Millennials say social media has had a positive impact on their financial decisions.
And dont let clickbait news headlines sway you: GenZ and Millennials are using Facebook. The 80/20 rule : 80% of your content should inform, entertain, and educate, and the remaining 20% can be promotional. This approach allows us to cater to multiple generations simultaneously. It’s so easy.
Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: GenZ: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , GenZ is Pinterests fastest-growing user base in Australia.
The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. While social media channels tend to get the most attention, the best place to spend your time with organic marketing is SEO, as it tends to drive 1000%+ more traffic.
TikTok thrives on entertaining, short-form, and creative content. If you can show your products in action and combine it with entertaining storytelling, go ahead and start creating your TikTok ad. The different types of ads on TikTok are differentiated mainly by ad placements — aka, where they’re placed on the TikTok app.
If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing ia marketing is about building relationships with your audience in the places they already spend their time online. Optimize your profiles (and content) for search Never heard of social SEO ?
Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit ) Reddit users skew younger, with Millennials and GenZ making up the majority, at 43.3% The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. respectively.
Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit ) Reddit users skew younger, with Millennials and GenZ making up the majority, at 43.3% The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. respectively.
There are different kinds of video features on Instagram to explore: Instagram Reels Tips for 2025: Reels are the most popular and creative content format on Instagram, wherein you can create entertaining, immersive videos of up to 90 seconds to express your brand story creatively. That makes Stories a great place to experiment.
While 2534-year-olds make up the largest slice of the LinkedIn pie, GenZ and Gen X users arent far behind. While people use other social platforms for entertainment and personal connection, they head to LinkedIn for work, brand research, and professional discussion. of LinkedIn users are GenZ (aged 13 to 28), 27.2%
Throughout the past two years, two of the most popular apps used by GenZ and younger millennials were Instagram and TikTok. Both networks have solid benefits and entertainment factors. We place multiple bets across our family of apps to test and learn how people want to express themselves.
Users may be sharing weekend updates or seeking entertainment before the start of a new week. While many of consumers see a place for it, theres a strong minority (32%) who think its cringey. This GenZ and Millennial user base relies on the network for entertainment, trend discovery and creative expression.
Why Consumers Use (& Love) Social Media Before asking social media users what the heck they're doing on social media all day, we asked them to choose the top three reasons they log on in the first place. YouTube users seek out entertainment, education, and inspirational content. Just about one in three U.S.
GenZ and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. Conversations like these are often shrouded in shame, but through places like online community forums and social media, theyre coming to the forefront.
Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting GenZ and millennials. Known for its quick updates and trending topics, Twitter is widely used for news, entertainment, and global conversations. Gender Distribution: More than half of Bluesky users are male. Male: Around 63%.
Repurpose your content into short-form videos for social and get your expertise into places being scraped to build AI data models (sites like Reddit and Quora, featured snippets in Google, and guest blog/vlog appearances). Further, 32% of GenZ rely on social media influencers to help them discover brands and products.
And live-streamed videos take third place. Enhances Customer Trust Our research proves that every generation from GenZ to X likes and trusts video more than anything else on social media. Videos can appear in multiple places on Amazon, and each has different advantages. Short-form videos. Of course not.
But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background. Lasso by Facebook. Year Launched: 2018.
For example, platforms like Twitch and TikTok are challenging for companies to navigate because users rely on those spaces for community and entertainment. GenZ is becoming a growing generation within the creator economy. So, creators with a smaller following can be more aligned with your budget.
People can be entertained and informed by bite-sized content in the spare minutes of the day. -- That’s why we’re excited to announce that we are building YouTube Shorts.". Before the Shorts beta test, YouTube had already been testing a section of its site where shorter videos were placed. What YouTube Shorts Could Look Like.
In 2019, as mobile-first mindsets grew in millennial and GenZ audiences, Tencent transformed the QQ website into a standalone app. platforms, you can place fun animated stickers and filters on images or videos sent within the app. The overall platform's story began in 1999 when QQ launched as a desktop messaging site.
GenZ popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Who they are: Headquartered out of Nova Scotia, Dash Hudson is a social entertainment marketing software company. Dash Hudson. Case study: Mecca. Case study: Samsung.
A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. ” Next is younger GenZ social media managers posting to LinkedIn, which brings a new energy to the platform. So, what does all this mean for LinkedIn in 2024?
A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. ” Next is younger GenZ social media managers posting to LinkedIn, which brings a new energy to the platform. So, what does all this mean for LinkedIn in 2024?
For 40% of millennials and members of GenerationZ, video games are the primary social outlet , a Deloitte study revealed. Over on Fortnite, Disney set up an ESPN Football Island for young sports fans and plans a “whole new world” of gaming and entertainment.
Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Late 2022 updates like Showtimes on TikTok, its movie theater ad experience, point to even more outreach to art and entertainment advertisers.
We’ll look at: How content creators are changing the game with their unique ability to inspire, educate, and entertain their audiences. He excels at creating inspiring, educational and, most importantly, entertaining content. As SEOs, our job is to create inspiring, educational and entertaining content for a SERP.
Although it's an entertainment-first platform, TikTok is more than just GenZ dance challenges. Use the principle of "entertainment-first". Remember that TikTok is an entertainment platform first and foremost. AKC's TikTok, however, has a different goal: to engage audiences with cute dog videos.
GenZ users in the U.S. You can: Find tweets from yourself, friends, local businesses, well-known entertainers, global political leaders and many more. As a rapidly growing platform, you simply cannot ignore this social media platform – especially if you want to be in front of GenZ users.
TikTok is more than just a platform for entertainment. In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. The preview page will let you customize the video further to create something original and entertaining. Get creative with TikTok.
Coupled with fast edits, voice-overs and in-app music, these videos seamlessly blend entertainment value with education. Again, both Reels and TikTok are prime places for fun, off-the-cuff videos. There’s arguably no better place to see brands flex their creativity. Access to a sound library. Availability.
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