Sprout Social

MAY 20, 2025

This shows that Fintok is more than financial advice: its also a place to share products that appeal to certain demographics and financial philosophies. Sinking funds In addition to emergency savings, many FinTok influencers now recommend the concept of sinking funds. What are the social norms established in the community discussions?

Gen Z 80

Gen Z Finance User-Generated Millennials 80

Hootsuite

FEBRUARY 27, 2025

These days, its a one-stop shop for everything from entertainment to how-to videos. Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Sprout Social

SEPTEMBER 26, 2024

Swehl’s Just Add Milk campaign is a potent reminder of the opportunity influencer marketing offers for skyrocketing brand awareness when done well. It’s a sign PR and influencer marketing efforts are blurring, which begs the question: Is influencer marketing the new PR?

PR 92

PR Influencer Marketing Marketing Marketers 92

Buffer Marketing

NOVEMBER 14, 2024

No one should have to manually go and search for you on Instagram if they already follow you in other places. A small Instagram icon or your QR code works for most places. You might find that your audience responds best to entertaining Reels, but educational posts work best as carousels. When your audience is online.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Buffer Marketing

MARCH 5, 2025

It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy? A content calendar is the place where you slot your social media posts.

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketing Marketers 115

Hootsuite

OCTOBER 18, 2024

We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. If they’re using influencer marketing, how much engagement do those campaigns earn them?

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Rock Content

OCTOBER 20, 2023

Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. Still, it’s important to follow the evolution of influencers to understand how they can shape consumer behavior and the best ways to connect with them.

Influencer Marketing 97

Influencer Marketing Gen Z Marketing Marketers 97

Sprout Social

APRIL 29, 2025

Youll also see how your LinkedIn video efforts fit into your cross-network strategy, all in one place. Our 2024 Social Content Strategy Report found that its evolved from being strictly business to a place where users get more personal and build a community. But with so many brands sharing similar content, how do you stand out?

Thought Leadership 92

Thought Leadership Education Promotion Entertainment 92

Buffer Marketing

FEBRUARY 6, 2025

To summarize, your TikTok content strategy should stay the same: Create helpful and entertaining videos for your target audience. TikTok marketing: The organic way The organic content strategy has four components: 1. TikTok influencer marketing Influencer collaborations are all the rage on TikTok. TikTok SEO 3.

SEO 109

SEO Real Estate User-Generated Promotion 109

Hootsuite

OCTOBER 30, 2024

Core elements of social media management include audience research, platform choice, SMART goals, and a balanced content calendar of educational, entertaining, and promotional posts. Advanced social strategies use targeted ads, influencer partnerships, and UGC campaigns to reach new audiences.

Management 123

Management Entertainment User-Generated Analytics 123

Hubspot Marketing

NOVEMBER 4, 2024

Instagram, specifically, has an influence that can’t be ignored. It’s where billions hang out, learn, monitor news, be entertained , and even connect with brands. Full disclosure: It’s been a while since I had this call, so I’m unsure if this follower minimum is still in place. So, it’s certainly worth experimenting with.

Product 110

Product User-Generated eCommerce Shipping 110

SocialPilot

JANUARY 16, 2025

Embed Social Media Links and Feeds on Your Website : Place social media icons (linked to your accounts) in your websites header, footer, or contact page. This practice can be beneficial when these sharing buttons are placed strategically on the website, like blogs. 69% of consumers trust the influencer recommendations over the brand.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Hootsuite

APRIL 22, 2025

Specific types of Facebook marketing for businesses include: Organic Facebook post content (e.g., Start free 30-day trial How to set up Facebook for business To start marketing on Facebook, you need to set up a Facebook Page. text posts, photos, videos) Paid, or boosted, content (e.g, Then, show off your results in beautiful reports.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Sprout Social

MARCH 13, 2025

Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. With the right tools , X is a great place for businesses to monitor their brand reputation and stay connected to customers.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Hubspot Marketing

MAY 16, 2023

Between social media ads, podcast placements, and influencer marketing, advertisers have plenty of other places to spend their budgets if the current strike persists. And with apps like TikTok and YouTube vying to be top entertainment platforms, audiences have other places to give their attention.

Advertising 125

Advertising Advertisers Entertainment Marketing 125

Sprout Social

MARCH 18, 2025

This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth. While its well-established that influencers increase awareness, a Q1 2025 Sprout Pulse Survey also found that social teams say influencer marketing drives revenue.

Health 62

Health Influencer Marketing Food Retail 62

Hootsuite

FEBRUARY 14, 2023

These influencers have cultivated their audience for years to build their brand on social media from the ground up. In this article, we’ll cover who the top influencers are, how to work with them, and what makes someone a social mega- influencer. What makes someone a top influencer? Do they wear their pieces to events?

Entertainment 122

Entertainment Fashion Influencer Marketing Energy 122

Martech

MAY 8, 2025

Captiv8 partnered with Perplexity to integrate AI-driven features into its influencer marketing platform. This AI-powered system supports interactive graphics for sports, news, and entertainment storytelling. The program will launch at The Composable Conference 2025, taking place April 22-24 in Chicago.

Transform 87

Transform User-Generated Law Communications 87

Sprout Social

DECEMBER 15, 2021

While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level. You can work with influencers, run various types of ads and use features like hashtags and branded stickers to put your brand in the spotlight. Moreover, 47.4%

Entertainment 144

Entertainment User-Generated Gen Z Transform 144

Martech

MAY 16, 2024

These consumers understand the value exchange — they pay less for entertainment and accept ads as the tradeoff. Dig deeper: How CTV can deliver market research for B2B marketers Influencers and the role of social media Marketers are expected to spend $35.09 billion globally on influencer marketing in 2024.

Retail 135

Retail Entertainment Influencer Marketing Advertising 135

Marketing Insider Group

JUNE 24, 2024

However, social media could be experiencing an oversaturation of content and, therefore, might be a challenging place to connect with your target audience. As you market your company, understanding social media’s value and potential pitfalls is crucial. This belief results in the question: Is social media worth it?

Entertainment 117

Entertainment Social Media Marketing Advertising Advertisers 117

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 124

Gen Z Food Influencer Marketing Marketing 124

Calvyn Lee Blog

JANUARY 28, 2023

Then in April, TikTok built on the experiential appeal of marketing on the platform by introducing interactive add-ons for in-feed ads designed to drive engagement. Late 2022 updates like Showtimes on TikTok, its movie theater ad experience, point to even more outreach to art and entertainment advertisers.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Nano- and micro-influencers who have an authentic connection to this group are critical for an effective influencer marketing campaign. billion in recent years.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. To develop killer influencer marketing strategies for all generations, it’s essential to understand the formula of the message, influencer, place, and time most effective for each generation. .

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Sprout Social

MARCH 31, 2022

Coupled with fast edits, voice-overs and in-app music, these videos seamlessly blend entertainment value with education. Again, both Reels and TikTok are prime places for fun, off-the-cuff videos. There’s arguably no better place to see brands flex their creativity. Access to a sound library.

Gen Z 141

Gen Z Entertainment Law Fashion 141

Hubspot Marketing

FEBRUARY 13, 2023

Facebook Facebook is used by most (67%) social media marketers but takes second place behind Instagram for engagement and ROI. Facebook will see significant growth in 2023, with 23% of social media marketers investing more in Facebook than any other platform, 43% increasing their investment, and 41% continuing to invest in Facebook.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Gen Z 140

Gen Z Entertainment Transform User-Generated 140

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Gen Z 140

Gen Z Entertainment Transform User-Generated 140

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. Other choices include entertaining or funny stories, sports, fashion and beauty.

Gen Z 132

Gen Z Branding Fashion Food 132

Sprout Social

MAY 26, 2022

Measuring success with messaging can be tricky, but here’s a good place to start: Engagement rate , signaling whether your content strategy and voice actually drive your audience to interact. Be entertained (40%). According to recent Instagram statistics , the platform remains a hub for social shopping and influencer marketing.

Entertainment 145

Entertainment Communications Education Food 145

Sprout Social

APRIL 10, 2025

The play: Trust in influencers is holding steady and growing in some pockets. The Influencer Marketing Report found that nearly half of all consumers trust influencers as much as they did a year ago, while close to 30% trust them more.

Gen Z 72

Gen Z Pharmaceutical Health Millennials 72

Sprout Social

DECEMBER 19, 2023

Influencer marketing strategist Behind every #sponsored post is weeks—if not months—worth of contract negotiations, creative brief revisions, content feedback sessions and campaign strategy work. No buts about it, any company that routinely works with creators or influencers absolutely needs a dedicated influencer marketing role.

Influencer Marketing 133

Influencer Marketing Social Media Marketing Management Food 133

Hubspot Marketing

MAY 14, 2019

Email Marketing. Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing. Experiential Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Sprout Social

MARCH 15, 2024

And this speaks to the power of YouTube influencer marketing and sponsored content for brands. This post digs into the top YouTube influencers of all shapes and sizes and why they’re notable. Table of contents: Who are YouTube influencers? These aren’t just one-off success stories, either. Published on 1.

Transform 138

Transform Influencer Marketing Education Entertainment 138

Hootsuite

NOVEMBER 2, 2022

Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. The internet is a beautiful, terrifying, unpredictable place.

Branding 118

Branding Influencer Marketing Affiliate Marketing Finance 118

Sprout Social

JULY 13, 2022

Georgia Porch, Social Media and Influencer Marketing Manager at Missguided , notes that when brands ditch customer service basics, it impacts more than just social strategies. You can have the best social media strategy in place but without enough staffing resources, it’s going to be difficult to pull off.

Gen Z 130

Gen Z Entertainment Social Media Marketing Shipping 130