Sprout Social

SEPTEMBER 12, 2024

Edutainment merges education with entertainment, creating content that’s informative, enjoyable and memorable. Brands using edutainment to teach audiences about their products and services can help their businesses earn more revenue. Our report found 91% of social users say production value and budget impact their engagement.

Management 137

Management User-Generated Key Performance Indicator Transform 137

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Entertainment/Speaker Fees Marketers spend 15% of an event budget on average on speakers and entertainment. or can incur a sponsorship cost, like placing an event ad in a relevant email newsletter.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

Hubspot Marketing

JULY 15, 2024

Naturally, a community manager will help your brand forge trust with your consumers, leading them to purchase your products and services. Where to find a community manager The good news is there are multiple places to find great community manager candidates. And all this occurs while raising brand awareness.

Management 122

Management Finance Communications Entertainment 122

Buffer Marketing

NOVEMBER 4, 2024

billion MAU As a visual social networking platform,  Instagram  is the place for showcasing your products or services with photos or videos. It’s also a great place to get  user-generated content  from your audience because users frequently share content and tag brands. Instagram 2.04

Branding 123

Branding Social Media Marketing User-Generated Advertising 123

Martech

JULY 24, 2024

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). In the U.S.,

Gen Z 122

Gen Z Fashion Entertainment Marketing 122

Scoop.it!

OCTOBER 31, 2024

But the fact is, shopping (whether for products or services) isn’t an instant, made-in-the-moment decision — at least not in most cases. To see real results from your content production efforts, you need to align your strategy with your audience’s position in the buyer’s journey. Check out how Aura does it.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports. Services you provide.

SEO 98

SEO Content Marketing Entertainment PR 98

Hubspot Marketing

JULY 12, 2024

Word of mouth has never been more powerful, and seeing real-life use cases, being able to ask questions, and hearing earnest reactions to products and services are no longer just 'nice-to-haves.'” You may as well carve out dedicated spaces that folks can lean into for inspiration, advice, entertainment, and more,” she says.

Management 113

Management User-Generated Entertainment Social Media Marketing 113

Martech

JANUARY 31, 2025

When combined with the benefits organizations found with high data literacy, which included increased innovation, greater customer experience, better decision making, reduced costs and increased revenue, theres no question that data literacy has a place in your company. Decreased productivity. Inability to make accurate decisions.

Entertainment 111

Entertainment Marketing Marketers Price 111

Hootsuite

MARCH 21, 2025

Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). This makes your products shoppable directly on Instagram or through your website. Use product tags in Posts, Reels, Stories, and Ads to make content shoppable. Its only available to U.S.-based

eCommerce 96

eCommerce User-Generated Shoppers Entertainment 96

Hootsuite

JANUARY 10, 2025

Teach, entertain, inform, or inspire Your Facebook audience is not looking for a sales pitch, and theyre certainly not going to engage with one. H&R Block , for example, doesnt just post useful tax-filing tips it also shares relatable memes that keep its audience entertained. percent of users. Sometimes more action is required.

Entertainment 118

Entertainment Real Estate User-Generated Analytics 118

Hootsuite

JANUARY 11, 2023

Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. A TikTok template is a pre-made video model that others can use as a starting point to create their own engaging and entertaining content. Top 10 places to find TikTok templates.

Place 130

Place User-Generated Price Entertainment 130

SocialPilot

DECEMBER 18, 2024

Instagram Reels Reels are short videos created for the sole purpose of entertainment (think TikTok videos). Because Reels are more production-intensive, you dont have to make Reels every day like Story. Users navigate to the Reels page when they want to scroll through some entertaining TikTok-style videos. Use Reels for 1.

Entertainment 98

Entertainment Real Estate Promotion Management 98

Hubspot Marketing

MARCH 26, 2025

And most importantly, your videos should appeal to your audience, so you need to create video content that is engaging, emotional, and entertaining. Are you aiming for product education, brand awareness, or driving traffic? Streamline video production. Pro tip: Keep in mind that production will take a significant chunk of time.

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Hubspot Marketing

JULY 22, 2024

You’ll get a bird’s eye view of what’s working and what’s not, what people love and what they’d like to change, and you can use that insight to improve your product or service,” says Erica Finley, HubSpot's Principal Marketing Manager of Community. Still, Finley says it’s inevitable, so why not join in?

Management 107

Management Customer loyalty Entertainment Branding 107

Hubspot Marketing

SEPTEMBER 20, 2024

The entertainment industry has long leaned into the reality that people who speak other languages still want to watch the latest Marvel movie, Bridgerton season, or House of the Dragon episode at the same time as other people around the world. People with disabilities still like pizza.

Customer 135

Customer Global Marketing Customer Journey Energy 135

Buffer Marketing

AUGUST 28, 2024

You need a system already in place to post consistently — especially when you want to attract new followers. Many people still use the platform to follow brands, engage with their content, and discover new products. It’s entertaining and relatable for the viewers watching. Few videos mention their products.

Entertainment 98

Entertainment Education User-Generated SEO 98

Buffer Marketing

NOVEMBER 14, 2024

No one should have to manually go and search for you on Instagram if they already follow you in other places. A small Instagram icon or your QR code works for most places. It  explains  the ingredients used, how their products help specific issues, and mentions the studies that back up their claims.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Buffer Marketing

MARCH 5, 2025

A content calendar is the place where you slot your social media posts. “This will help you create content that solves those pain points — whether it’s via educational, entertaining, or relatable content.” TikTok is more casual and off-the-cuff, while YouTube still emphasizes production quality.

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketing Marketers 115

Martech

JANUARY 3, 2025

Top streamers like Netflix and Amazon Prime are increasing the number of ad-supported tiers, which means more places where advertisers can run contextually relevant ads. asked Travis Howe, Vice President, global head of new product solutions for Samsung Ads.

Advertising 122

Advertising Advertisers CMO Entertainment 122

Hootsuite

JANUARY 10, 2025

Using data to tell stories from a brands point of view can be very effective, as it bridges that place between logic and emotion and lets a brand connect with a reader on a deeper level, says Froese. Most users are turning to social media for entertainment, not to study up on an elaborate or complicated concept. says Froese.

PR 125

PR Communications Management Food 125

Marketing Insider Group

JANUARY 8, 2025

High-quality content that informs, entertains, or solves a problem is more likely to capture attention and build trust. Choose the Right Platforms Native advertising works best when placed on platforms where your audience spends their time.

Advertising 112

Advertising Advertisers Promotion Entertainment 112

Martech

APRIL 24, 2025

The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising. This AI-powered system supports interactive graphics for sports, news, and entertainment storytelling. People, smart people not just me, have their doubts.

Transform 109

Transform User-Generated Price Entertainment 109

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing ia marketing is about building relationships with your audience in the places they already spend their time online. Social media goals should align with your overall marketing objectives.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Sounds too good to be true? What is live social shopping?

Branding 117

Branding Gen Z Energy Shoppers 117

Buffer Marketing

JANUARY 9, 2025

have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so. have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so. Is it worth it?

Advertising 106

Advertising Advertisers User-Generated Gen Z 106

Hubspot Marketing

MAY 28, 2025

I dont want to read novel-length product descriptions. It shows off your product and convinces people to buy fast. Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. And live-streamed videos take third place.

eCommerce 103

eCommerce Shoppers Marketing Marketers 103

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. They weave in the product somehow, on one of the very last slides. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions.

Gen Z 89

Gen Z Branding Retail Education 89

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. Sharing these sorts of insights serves to both educate and entertain your audience while also building your credibility. Define your goals and objectives So, why are you planning to post on LinkedIn in the first place?

Marketing Strategy 128

Marketing Strategy Content Marketing Thought Leadership Marketing 128

Sprout Social

NOVEMBER 4, 2024

To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. When you have a content repurposing strategy in place, you optimize your efforts and spend. For content repurposing success, you’ve got to select the right content to reuse in the first place.

Whitepaper 121

Whitepaper User-Generated Thought Leadership Copywriting 121

Hubspot Marketing

OCTOBER 31, 2024

Maybe that's a social community, a Slack channel, or a product forum. You don’t even need to create new stuff — just make a meaty product and use the product itself to create marketing assets.” — DYIN’ Zhong , senior marketing manager 4. And pre-engagement makes a product reveal, launch, etc., Cultivate suspense. “At

Transform 112

Transform Marketing Marketers Entertainment 112

Sprout Social

DECEMBER 20, 2024

Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand.

Branding 126

Branding Influencer Marketing User-Generated Key Performance Indicator 126

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. However, not all product review content is created equal.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Search Engine Land

SEPTEMBER 19, 2023

Pinterest just rolled out a bunch of fresh and upgraded ad products. Here’s a roundup of the platform’s key ad product announcements you need to know about. Product Spotlight Premiere Spotlight allows brands to exclusively own premium ad placements on Pinterest, ensuring their campaigns get maximum exposure.

Advertising 121

Advertising Advertisers Product User-Generated 121

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. However, not all product review content is created equal.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. What problem do they have with [your industry/product]? The 80/20 rule : 80% of your content should inform, entertain, and educate, and the remaining 20% can be promotional.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Hootsuite

FEBRUARY 27, 2025

These days, its a one-stop shop for everything from entertainment to how-to videos. What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. Sitting in second place is T-Series with 286 million subscribers and in third is Cocomelon with 189 million subscribers.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102