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Blending education with entertainment is more than a trend—it’s a powerful method that’s reshaping how businesses connect with their audiences and develop their brand stories. Edutainment is a portmanteau of “education,” and “entertainment.” Brands know social media is saturated with content.
They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. Consumers use X for entertainment, connections with friends and family and keeping up with influencers and celebrities. As the leading platform for B2B marketing, it’s also an excellent place to source leads.
How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? It’s where billions hang out, learn, monitor news, be entertained , and even connect with brands. Should you use Instagram Shopping for your business?
There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. HubSpot research shows social media is Gen Z’s #1 channel for product discovery, and 43% have bought something via a social media app in the past three months. They also turn to it for entertainment, education, and socializing.
Imagine yourself in a calm and peaceful place, and describe it in detail. Discuss the potential positive and negative impacts of AI on society, including its potential to improve productivity, efficiency, and safety, as well as its potential to create new challenges and concerns, such as job displacement and ethical issues.
Set up your work from home space Working from home can become distracting since it is a place where you relax and sleep. In a Mentimeter survey of 1,500 Americans who are now teleworking , two of the top three obstacles to productivity are other household members and distractions at home such as tv. Set an alarm or a notification.
Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. You can try these tools tomorrow to start being more productive. AI Tools for Productivity and Audience Growth My Top Picks 1. Lets get into it. From there, you can script videos by just typing text.
Edutainment merges education with entertainment, creating content that’s informative, enjoyable and memorable. Brands using edutainment to teach audiences about their products and services can help their businesses earn more revenue. Our report found 91% of social users say production value and budget impact their engagement.
Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Entertainment/Speaker Fees Marketers spend 15% of an event budget on average on speakers and entertainment. or can incur a sponsorship cost, like placing an event ad in a relevant email newsletter.
Naturally, a community manager will help your brand forge trust with your consumers, leading them to purchase your products and services. Where to find a community manager The good news is there are multiple places to find great community manager candidates. And all this occurs while raising brand awareness.
billion MAU As a visual social networking platform, Instagram is the place for showcasing your products or services with photos or videos. It’s also a great place to get user-generated content from your audience because users frequently share content and tag brands. Instagram 2.04
But the fact is, shopping (whether for products or services) isn’t an instant, made-in-the-moment decision — at least not in most cases. To see real results from your content production efforts, you need to align your strategy with your audience’s position in the buyer’s journey. Check out how Aura does it.
The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). In the U.S.,
Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports. Services you provide.
According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. We created a quality experience and product.” By blending education and entertainment, B&BW exceeded its objectives. But what does it mean to be bold?
Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). This makes your products shoppable directly on Instagram or through your website. Use product tags in Posts, Reels, Stories, and Ads to make content shoppable. Its only available to U.S.-based
Teach, entertain, inform, or inspire Your Facebook audience is not looking for a sales pitch, and theyre certainly not going to engage with one. H&R Block , for example, doesnt just post useful tax-filing tips it also shares relatable memes that keep its audience entertained. percent of users. Sometimes more action is required.
Word of mouth has never been more powerful, and seeing real-life use cases, being able to ask questions, and hearing earnest reactions to products and services are no longer just 'nice-to-haves.'” You may as well carve out dedicated spaces that folks can lean into for inspiration, advice, entertainment, and more,” she says.
When combined with the benefits organizations found with high data literacy, which included increased innovation, greater customer experience, better decision making, reduced costs and increased revenue, theres no question that data literacy has a place in your company. Decreased productivity. Inability to make accurate decisions.
You need a system already in place to post consistently — especially when you want to attract new followers. Many people still use the platform to follow brands, engage with their content, and discover new products. It’s entertaining and relatable for the viewers watching. Few videos mention their products.
Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. A TikTok template is a pre-made video model that others can use as a starting point to create their own engaging and entertaining content. Top 10 places to find TikTok templates.
Instagram Reels Reels are short videos created for the sole purpose of entertainment (think TikTok videos). Because Reels are more production-intensive, you dont have to make Reels every day like Story. Users navigate to the Reels page when they want to scroll through some entertaining TikTok-style videos. Use Reels for 1.
And most importantly, your videos should appeal to your audience, so you need to create video content that is engaging, emotional, and entertaining. Are you aiming for product education, brand awareness, or driving traffic? Streamline video production. Pro tip: Keep in mind that production will take a significant chunk of time.
No one should have to manually go and search for you on Instagram if they already follow you in other places. A small Instagram icon or your QR code works for most places. It explains the ingredients used, how their products help specific issues, and mentions the studies that back up their claims.
A content calendar is the place where you slot your social media posts. “This will help you create content that solves those pain points — whether it’s via educational, entertaining, or relatable content.” TikTok is more casual and off-the-cuff, while YouTube still emphasizes production quality.
The entertainment industry has long leaned into the reality that people who speak other languages still want to watch the latest Marvel movie, Bridgerton season, or House of the Dragon episode at the same time as other people around the world. People with disabilities still like pizza.
You’ll get a bird’s eye view of what’s working and what’s not, what people love and what they’d like to change, and you can use that insight to improve your product or service,” says Erica Finley, HubSpot's Principal Marketing Manager of Community. Still, Finley says it’s inevitable, so why not join in?
Using data to tell stories from a brands point of view can be very effective, as it bridges that place between logic and emotion and lets a brand connect with a reader on a deeper level, says Froese. Most users are turning to social media for entertainment, not to study up on an elaborate or complicated concept. says Froese.
High-quality content that informs, entertains, or solves a problem is more likely to capture attention and build trust. Choose the Right Platforms Native advertising works best when placed on platforms where your audience spends their time.
If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing ia marketing is about building relationships with your audience in the places they already spend their time online. Social media goals should align with your overall marketing objectives.
Top streamers like Netflix and Amazon Prime are increasing the number of ad-supported tiers, which means more places where advertisers can run contextually relevant ads. asked Travis Howe, Vice President, global head of new product solutions for Samsung Ads.
have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so. have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so. Is it worth it?
I dont want to read novel-length product descriptions. It shows off your product and convinces people to buy fast. Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. And live-streamed videos take third place.
The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising. This AI-powered system supports interactive graphics for sports, news, and entertainment storytelling. People, smart people not just me, have their doubts.
Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Sounds too good to be true? What is live social shopping?
But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. They weave in the product somehow, on one of the very last slides. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions.
Because there’s no better place on social media to position yourself as a leader in your industry. Sharing these sorts of insights serves to both educate and entertain your audience while also building your credibility. Define your goals and objectives So, why are you planning to post on LinkedIn in the first place?
To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. When you have a content repurposing strategy in place, you optimize your efforts and spend. For content repurposing success, you’ve got to select the right content to reuse in the first place.
Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand.
And even more often than ever, it’s a bigger strategic play, like launching new products, especially now with AI. So the question becomes: How do we get our name and our product story out there in a way that makes it radically clear that we are different than our competitors? One week, it’s product-focused. It’s not different.
Maybe that's a social community, a Slack channel, or a product forum. You don’t even need to create new stuff — just make a meaty product and use the product itself to create marketing assets.” — DYIN’ Zhong , senior marketing manager 4. And pre-engagement makes a product reveal, launch, etc., Cultivate suspense. “At
Pinterest just rolled out a bunch of fresh and upgraded ad products. Here’s a roundup of the platform’s key ad product announcements you need to know about. Product Spotlight Premiere Spotlight allows brands to exclusively own premium ad placements on Pinterest, ensuring their campaigns get maximum exposure.
But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. However, not all product review content is created equal.
But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. However, not all product review content is created equal.
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