Hubspot Marketing

APRIL 15, 2025

Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. You can try these tools tomorrow to start being more productive. AI Tools for Productivity and Audience Growth My Top Picks 1. You can actually build real products for yourself in a matter of minutes.

Product 95

Product Marketing Marketers Entertainment 95

Marketing Insider Group

JANUARY 8, 2025

Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. Native advertising is an alternate type of paid promotion that blends seamlessly with the content, format, and style of the platform where it appears. What is Native Advertising?

Advertising 112

Advertising Advertisers Promotion Entertainment 112

Hubspot Marketing

MARCH 26, 2025

And most importantly, your videos should appeal to your audience, so you need to create video content that is engaging, emotional, and entertaining. Are you aiming for product education, brand awareness, or driving traffic? Streamline video production. Pro tip: Keep in mind that production will take a significant chunk of time.

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Jeff Bullas

MARCH 1, 2023

To date, Microsoft has amassed 463,353 followers on Facebook – and that’s only counting their main company page, not the separate pages they have dedicated to their products and services including Windows, Windows Phone, Bing, Office, Internet Explorer and Xbox. More inbound links, more traffic and more sales.

Entertainment 289

Entertainment Social Media Marketing User-Generated Advertising 289

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports. Promote that content with: Outreach.

SEO 98

SEO Content Marketing Entertainment PR 98

Martech

JULY 24, 2024

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Local brands for this year’s Paris games are only 37% of sponsorships, according to sports and entertainment intelligence company SponsorUnited. In the U.S., What does this mean for marketers?

Gen Z 122

Gen Z Fashion Entertainment Marketing 122

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Sounds too good to be true? What is live social shopping?

Branding 117

Branding Gen Z Energy Shoppers 117

SocialPilot

DECEMBER 18, 2024

Instagram Reels Reels are short videos created for the sole purpose of entertainment (think TikTok videos). Because Reels are more production-intensive, you dont have to make Reels every day like Story. Users navigate to the Reels page when they want to scroll through some entertaining TikTok-style videos. Use Reels for 1.

Entertainment 98

Entertainment Real Estate Promotion Management 98

Buffer Marketing

JANUARY 9, 2025

have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so. have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so.

Advertising 106

Advertising Advertisers User-Generated Gen Z 106

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Be aware, though, most subreddits do not allow self-promotion.

Branding 123

Branding Social Media Marketing User-Generated Advertising 123

Sprout Social

DECEMBER 20, 2024

Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand.

Branding 126

Branding Influencer Marketing User-Generated Key Performance Indicator 126

Hootsuite

MARCH 21, 2025

Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). This makes your products shoppable directly on Instagram or through your website. Use product tags in Posts, Reels, Stories, and Ads to make content shoppable. Its only available to U.S.-based

eCommerce 96

eCommerce User-Generated Shoppers Entertainment 96

Search Engine Land

JULY 23, 2024

Social media platforms are then explored for additional information about the company, products, services and reviews. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Video content : Producing videos to educate, entertain or inform your audience.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Sprout Social

JANUARY 22, 2025

Sharing these sorts of insights serves to both educate and entertain your audience while also building your credibility. You also dont have to look hard to find brands networking and promoting their presence at events on the platform. Note how Klaviyo tags brands in their post promoting customer case studies.

Marketing Strategy 128

Marketing Strategy Content Marketing Thought Leadership Marketing 128

Martech

JANUARY 31, 2025

Decreased productivity. Dig deeper: How to promote data literacy in your marketing team How does one build data literacy? Does having friends over for dinner count as entertainment (discretionary) or meals (required)? Forrester identified these as: Slow decision-making. Inability to make accurate decisions. Lack of innovation.

Entertainment 111

Entertainment Marketing Marketers Price 111

Hootsuite

OCTOBER 18, 2024

Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. This might look like promoting your latest product drop, or simply jumping in on a trend that your audience is interested in. Pro tip : Write out a mission statement for each network.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Hubspot Marketing

MAY 28, 2025

I dont want to read novel-length product descriptions. It shows off your product and convinces people to buy fast. Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. I want to see it, feel it, trust it. Short-form videos.

eCommerce 103

eCommerce Shoppers Marketing Marketers 103

illumin

OCTOBER 31, 2024

Disney Parks Disney isn’t just leading the pack by highlighting its TV and film content this spooky season, it is also doing a fantastic job promoting its parks. And while this ad is a smaller production than the others on this list, it does what it needs to for its brand, and it does it well.

Retail 105

Retail Entertainment Advertising Advertisers 105

Buffer Marketing

FEBRUARY 6, 2025

After all, 45 percent of users continued searching for more info about a product or service after discovering something on the TikTok app. A TikTok business account is suitable for people using the TikTok app to promote their products or services. It can be a product page or some more info about your business.

SEO 109

SEO Real Estate User-Generated Promotion 109

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Cross-promote your Instagram handle on other channels Redirecting potential customers from other channels to your  Instagram profile  is a lightweight strategy to make yourself discoverable and boost your following quickly. Avoid buying fake followers 2.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. Utilize various email campaign types—promotional, informational, and transactional—to effectively engage your audience at different stages of the buyer’s journey.

Email Marketing 105

Email Marketing Marketing Strategy Marketing Marketers 105

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Facebook marketing is promoting your company or brand on the Facebook platform. What problem do they have with [your industry/product]? Where do they live?

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

AWeber

MAY 22, 2025

Best Time to Send Emails on Tuesday Recommended time: 9:00 AM 11:00 AM Tuesday consistently shows the highest open rates of any weekdaypeople have settled into the workweek, and its typically the most productive day. Sales or promotions: Early in the week and mid-morning. Take advantage by sending important campaigns early in the day.

B2C 104

B2C Analytics Entertainment eCommerce 104

SocialPilot

FEBRUARY 19, 2025

A global retail chain might prefer Twitter for its established audience and tools, which allow it to promote new products quickly. Known for its quick updates and trending topics, Twitter is widely used for news, entertainment, and global conversations. Most third-party scheduling tools also support Twitter scheduling.

Gen Z 112

Gen Z User-Generated Advertising Advertisers 112

Vertical Response

JULY 7, 2024

Brands can use Stories to share behind-the-scenes content, product launches, and real-time updates. This makes Instagram an essential tool for brands looking to drive sales and showcase their products in a visually appealing manner. Instagram is also a powerhouse for shopping and e-commerce.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

MARCH 26, 2025

Research from the UK Sprout Social Index showed the quality of your product or service matters most. Today social media is a crucial business function that influences everything from customer experience and sales to product development and marketing. You wont be surprised to hear, British consumers are discerning. Tuesday : 56 p.m.

Entertainment 87

Entertainment Gen Z Millennials User-Generated 87

Sprout Social

APRIL 29, 2025

From educating people on your products and services to sharing quick thought leadership takes, nows the time to lean in and start experimenting. More than any other type of content, consumers want educational product information on LinkedIn, according to The 2024 Social Media Content Strategy Report. The good news?

Thought Leadership 92

Thought Leadership Education Promotion Entertainment 92

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. They weave in the product somehow, on one of the very last slides.

Gen Z 89

Gen Z Branding Retail Education 89

Hootsuite

OCTOBER 30, 2024

Core elements of social media management include audience research, platform choice, SMART goals, and a balanced content calendar of educational, entertaining, and promotional posts. Entertaining content Fifty percent of Instagram users crave funny content : don’t let them down! What’s the vibe of their posts?

Management 123

Management Entertainment User-Generated Analytics 123

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. The people we surveyed most frequently engage with: Product reviews and recommendations (46%). The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Scoop.it!

OCTOBER 31, 2024

But the fact is, shopping (whether for products or services) isn’t an instant, made-in-the-moment decision — at least not in most cases. To see real results from your content production efforts, you need to align your strategy with your audience’s position in the buyer’s journey. Check out how Aura does it.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Sprout Social

NOVEMBER 4, 2024

To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. Repurposing content allows brands to maintain steady content production volume, so they can maintain and grow share of voice on social without having to create a bunch of net new content. Turn it into a GIF.

Whitepaper 121

Whitepaper User-Generated Thought Leadership Copywriting 121

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. The people we surveyed most frequently engage with: Product reviews and recommendations (46%). The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Some of the perks of organic social media?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Buffer Marketing

AUGUST 28, 2024

Many people still use the platform to follow brands, engage with their content, and discover new products. They often create content around social proof , details about their product formulation, and time-sensitive content that’d spark a conversation. It’s entertaining and relatable for the viewers watching.

Entertainment 98

Entertainment Education User-Generated SEO 98

Sprout Social

MAY 14, 2025

From sporting events to social causes, economics to entertainment, social media is offering a window into the global trends and events Aussies care about. According to the Q1 2024 Sprout Pulse Survey, Gen Z is most likely to use social to discover new products, keep up with the news and seek customer care from brands.

Gen Z 63

Gen Z Millennials User-Generated Entertainment 63

Buffer Marketing

MARCH 5, 2025

— to promote your business and build a community. “This will help you create content that solves those pain points — whether it’s via educational, entertaining, or relatable content.” TikTok is more casual and off-the-cuff, while YouTube still emphasizes production quality.

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketing Marketers 115