Remove Entertainment Remove Product Remove User-Generated
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How AI-generated images could redefine product placement

Martech

I recently experimented with Midjourney to generate an image of two hikers. Product placement Product placement isn’t a new marketing strategy. Companies have been paying for characters to use their products since radio was the entertainment source. One was wearing pilot-frame sunglasses, which I liked.

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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

However, the specifics can differ dramatically based on age and generation. Let’s break down some of each generation’s most prominent content consumption habits based on data and how to shape your strategy with them in mind. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

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A guide to choosing the most effective social media networks for your brand

Sprout Social

They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. Feeds and timelines have become entirely unique to the individual, based on user preferences. Users’ primary reasons for scrolling Instagram are to connect with friends and family and alleviate boredom.

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Perfecting your edutainment social media content strategy

Sprout Social

Blending education with entertainment is more than a trend—it’s a powerful method that’s reshaping how businesses connect with their audiences and develop their brand stories. Edutainment is a portmanteau of “education,” and “entertainment.” The answer: Edutainment social media.

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Does Instagram Shopping Drive ROI? New Data on How to Get Approved, Add Product Tags, & Actually Make Sales

Hubspot Marketing

The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell. How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024?

Product 110
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Google AI Overviews only show for 7% of queries, a new low

Search Engine Land

This trend or less visibility for AI-generated answers started in mid-April, when the number of Google Search results without SGE jumped to 65% , up from 25%. We next saw multiple examples of incorrect and dangerous AI-generated answers , such as Google suggesting people drink urine and eat rocks. Less product viewers and carousels.

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How to manage social media content creation across networks

Sprout Social

Edutainment According to our report, 66% of social users find “edutainment” to be the most engaging of all brand content—surpassing memes, serialized content or skits. Edutainment merges education with entertainment, creating content that’s informative, enjoyable and memorable. You should meet your audience where they are.