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What Are the 4 Ps of Marketing, and How Are They Still Relevant?

Marketing Insider Group

Review the fundamentals of the 4Ps of marketing and discover which elements still work today. Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. The 4 Ps are only a jumping-off point for a marketing strategy.

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14 Niche Marketplaces to List Your B2C Services

Neil Patel

As the marketplace only promotes services you offer, your conversion rates are more likely to improve. Lower Marketing Costs. Because the focus of your marketplace is narrower, advertising on a niche market is easier and thus cheaper. As a result, you can focus your resources on exploiting your target market more effectively.

B2C 139
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Strategic brand collaborations: Finding successful partnerships

Sprout Social

Co-marketing is effective for brands that aren’t direct competitors but have overlap either by audience or industry. For example, GoPro and Red Bull have an ongoing partnership and cross-promote each other’s events. had common market segments they tackled together. For example, Dunkin’ and e.l.f.

Branding 113
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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Promote New Videos on Social. Quick Takeaways.

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Using Video Marketing To Dominate Local SEO

OnPassive Marketing

Why Use Video Marketing Over Other Forms Of Marketing? When it comes to marketing your business, video marketing should be at the top of your list because videos are one of the most potent ways to reach your target market and achieve your marketing goals. Promote Your Videos.

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Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

You don’t necessarily need a huge budget or fancy tech, but you do need time to research, plan, upload, optimize and promote. Do you feel like they care about educating, entertaining or understanding their customers? Neglecting your channel is, in turn, neglecting your target market and will impact your other marketing efforts.

Branding 101
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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Lingopie’s ad, “Bingewatch your way to Fluency,” perfectly promotes its offering. Persist a bit and you might refine it to “Ages 25-45 in metropolitan areas.”