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You know, they come to work and put on their work outfit and suddenly their standards for content or entertainment are different." She adds, "In B2B, we've gotten into this habit of acting like people are so different.
Suddenly, the world had to find ways to manage stay-at-home orders while working, schooling, socializing, and even entertaining from home. Finding ways to begin, continue, and accelerate the digital transformation of your business is now a clear necessity for moving forward into the post-pandemic world. And that’s a good thing.
In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Companies like TARA Mind are transforming workplace wellness.
At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage hired third-party consultant Shift7 Digital to lead the transformation.
“Powerful experiences change the way we think, interact, entertain, work, and relate to the world around us,” Adobe CEO Shantanu Narayen told a record 17,000 attendees at Summit, in Las Vegas. Inside Adobe’s Digital Transformation. Data is the enabler of digital transformation,” Joly said. Best Buy’s Playbook For Success.
Marketing in play – how brands are winning with gamers As the tech world becomes more accessible worldwide, it also transforms how customers approach entertainment and advertisements. Phones are now handheld gaming consoles, living rooms are at-home cinemas, and social media is a part of everyday lives.
Tools like ChatGPT and Jasper are transforming how businesses produce content, offering speed and efficiency that was once unimaginable. This creativity allows humans to generate content that informs, inspires, entertains, and moves audiences in ways that AI struggles to replicate.
Museum visits are mostly on-hold, live entertainment (e.g. As a result, brands have accelerated their digital transformation and realized the impact of social media on customer experience. With social media, brands can bring entertaining experiences into their audience’s homes and keep fans engaged until things return to “normal.”.
Advertisers leverage this by creating memorable, entertaining commercials that often become part of the cultural conversation. In summary, Super Bowl advertising has transformed from a simple promotional tool into a highly strategic marketing opportunity, with escalating costs reflecting its importance in the advertising landscape.
First reported in April 2024 by tech and entertainment newsletter Lowpass , this new patent could bring even greater ad capabilities to the platform. Roku filed a new ad-tech patent and has received a Notice of Allowance from the US Patent and Trademark Office (USPTO).
AI is transforming the creative process, with consumers split on its impact some embracing it, others spotting flaws, said Julie Clark, SVP, media and entertainment at TransUnion. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.
While the real-time integration of AI was the entertaining (and unpredictable) highlight of the episode, ChatGPT provided several suggestions to improve our marketing approaches by tapping into our brand’s audience and community. Not bad for a software that's almost 40 years old. Curate unexpected user experiences.
Key trends like AI-driven hyper-personalization, zero-party data strategies and accelerated marketing execution are driving this transformation. Just as the “triple threat” sets the gold standard in entertainment, the Positionless Marketer is becoming the benchmark for marketing excellence.
This growth is driven by increasing adoption of AI avatars in various industries, including customer service, entertainment, and virtual assistance. Why it matters: AI companions are transforming human-technology interaction by providing emotional support, enhancing mental well-being, and offering personalized assistance.
Influencers and creators are no longer confined to the realm of social media feeds; theyre stepping into the entertainment world, playing a crucial role in IRL events. They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing.
The marketing ecosystem is transforming at a rapid pace. Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. Marketers can use DMPs to transform their campaigns.
AI: the social media sidekick The rise of AI is transforming social media. Social entertainment UK audiences crave engaging and fun content from brands. Want to up your brands entertainment factor? This approach not only entertains but also builds a strong, loyal community around the brand.
This AI-powered system supports interactive graphics for sports, news, and entertainment storytelling. The turnkey solution integrates with Conversational AI powered by Gemini, centralizing, visualizing, and activating GMP data in minutes to transform marketing decision-making. Duda launched an AI-powered Content Collection solution.
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The Longlegs campaign brilliantly invited people to step into the narrative, transforming them into active participants rather than a passive audience. I asked our spookiest HubSpot marketers: What made Neon’s campaign so effective, and what tactics can we bring to our (hopefully) less macabre marketing efforts? Cultivate suspense. “At
In this emerging economy, the synthetic agents will build and maintain a system that supports human progress, marking a fundamental transformation in how economic value is generated and distributed. Humans will be freed to pursue endeavors that enrich culture and individual experience, while machines handle the bulk of economic production.
Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. Edutainment merges education with entertainment, creating content that’s informative, enjoyable and memorable.
For the most part, generative AI functions through one of three models: GANs, VAEs, and transformers. Transformers break content along contextual lines to predict the best possible output. EntertainmentEntertainment benefits from the same tools as marketing and advertising. You can see this with Stable Diffusion.
Scott Galloway is a professor at New York University and writes with a sense of humor that is both insightful, entertaining and informative. These books include strategies for Facebook, Instagram, YouTube and TikTok that you could steal. 1: The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google.
In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. The Rise of On-Demand Entertainment. Instant access to entertainment on the go is something that modern consumers have come to expect. And, in turn, how has that changed the way we market?
Don't chase vanity metrics if you want to transform your LinkedIn presence. Balancing quality with consistency The pressure to post daily sometimes tempted me to sacrifice quality for the sake of "just getting something out." The lesson? Reach does not equal results.
Niche: Comedy, lifestyle, entertainment Liam Dowling is an Australian content creator known for his comedic sketches and lifestyle videos. With a significant following on TikTok, he entertains his audience with humorous takes on everyday situations. Take a product tour today and see how the tool can transform your campaigns.
Grab a handful from this list, put your own spin on them, and voilà — a jam-packed Instagram content calendar that entertains and inspires your followers. Before-and-after transformations Everyone loves a good transformation story. 🌱 New to Instagram?
By blending education and entertainment, B&BW exceeded its objectives. The play: How can you transform a signature element of your IRL brand experience into a digital one? This helped to drive sales by encouraging multi-product purchases, which was further incentivized with an exclusive discount code for viewers.
In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. What spawned the era of social entertainment? And social media content is no different.
Amelia Dabell is Digital Planning Director at Fuse, a global sports and entertainment agency. We caught up to find out about her role, and how sports media and sponsorship is changing.
The rise of knowledge workers and digital and online businesses has transformed the way we work and do business. As a digital nomad, you’ll likely be relying on the internet for a lot of things, including communication, work, and entertainment. They were then further amplified by social media. . Make sure you can be connected.
This article tackles the steps to successfully transform your PPC ads just by focusing on the people who click them. It attracts learners who prefer a more entertainment-based method, while those in a rush or seeking a rigorous academic structure look elsewhere. Anti-audience : People in a rush or who want an academic experience.
billion , influencer marketing in Australia is transforming not only how people engage but how they spend. By teaming up with Michael—whose content is entertaining, lively and distinctly modern—McCain breathed new life into its image. The current landscape of influencer marketing in Australia Valued at more than AU$21.1
09:06] Could you share a case where a company sought your assistance in transforming their customer experience? [13:13] Do you have an example that you can think of a company that brought you in and ask for, Hey, we need to transform our experience and maybe talk about some of the things that they did or you did or how they turned it around?
Entertaining: Funny, enjoyable According to Oracle , people crave experiences that make them laugh or smile. Knowing this, it should be no surprise that entertaining, humorous content is another popular type of savable content. Even more telling, 91% of consumers say they want brands to be funny.
Help your audience upskill or achieve a transformation, and you gain a loyal customer base eager for upsells and ongoing support. Quizzes or Generators Why it works: Interactive tools engage users and can be used for lead generation or entertainment, increasing their appeal.
This AI-powered system supports interactive graphics for sports, news, and entertainment storytelling. The turnkey solution integrates with Conversational AI powered by Gemini, centralizing, visualizing, and activating GMP data in minutes to transform marketing decision-making. Duda launched an AI-powered Content Collection solution.
…We need to stop interrupting and start being the entertainment. That bodes well for the approach Commonwealth Bank takes to entertainment and edutainment content. Follow her for the latest on using entertainment to deepen brand communities on social and beyond.
In the ever-evolving landscape of personal growth and financial empowerment, the Wealth Flow board game has emerged as a transformative tool, guiding individuals towards a life of abundance and fulfillment.
That’s why we gravitate toward content that teaches, entertains or makes us feel seen. Millennials are most likely to use all of these channels for entertainment and connecting with friends and family. Social is inextricably tied to their purchasing decisions Social has transformed the way Millennials shop.
By crafting unique, limited-access content and promoting it through social media and email, marketers can draw viewers into a world of educational and entertaining experiences. These tools transform passive viewers into active participants, creating a dynamic, community-driven experience.
It’s not just about adding entertainment; it’s about creating interactive, engaging, and rewarding experiences that influence customer behavior and elevate brand interactions. Brands that incorporate gamified elements into their strategies often see a 7X higher conversion rate—a direct result of the added entertainment and reward value.
To meet the challenge, Reckitt implemented a wholesale digital transformation around data. Guilherme Amaral, Global Digital Transformation Manager, told the audience at our MarTech conference about how Reckitt didn’t have data consistency across its many countries and brands. Doing this at scale has produced a mad scramble for data.
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