article thumbnail

How Heike Young Uses Humor to Transform B2B Marketing

Hubspot Marketing

You know, they come to work and put on their work outfit and suddenly their standards for content or entertainment are different." She adds, "In B2B, we've gotten into this habit of acting like people are so different.

Transform 109
article thumbnail

Business Continuity | Reinvention & Digital Transformation

Adobe Experience Cloud Blog

Suddenly, the world had to find ways to manage stay-at-home orders while working, schooling, socializing, and even entertaining from home. Finding ways to begin, continue, and accelerate the digital transformation of your business is now a clear necessity for moving forward into the post-pandemic world. And that’s a good thing.

Transform 174
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Companies like TARA Mind are transforming workplace wellness.

Gen Z 107
article thumbnail

How Allied Beverage is transforming customer experience

Martech

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage hired third-party consultant Shift7 Digital to lead the transformation.

Transform 137
article thumbnail

5 Brands that Centered Digital Transformation Around Customers

Adobe Experience Cloud Blog

“Powerful experiences change the way we think, interact, entertain, work, and relate to the world around us,” Adobe CEO Shantanu Narayen told a record 17,000 attendees at Summit, in Las Vegas. Inside Adobe’s Digital Transformation. Data is the enabler of digital transformation,” Joly said. Best Buy’s Playbook For Success.

Transform 133
article thumbnail

From AI to authenticity: Why human connection will drive marketing in H2 2025

The Drum

Marketing in play – how brands are winning with gamers As the tech world becomes more accessible worldwide, it also transforms how customers approach entertainment and advertisements. Phones are now handheld gaming consoles, living rooms are at-home cinemas, and social media is a part of everyday lives.

article thumbnail

AI Vs. Humans: Who Will Win the Content Creation Game?

Marketing Insider Group

Tools like ChatGPT and Jasper are transforming how businesses produce content, offering speed and efficiency that was once unimaginable. This creativity allows humans to generate content that informs, inspires, entertains, and moves audiences in ways that AI struggles to replicate.

Transform 128