Sprout Social

JUNE 26, 2025

According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments. The Index also found that 24% of users plan to increase their social media use in 2025. billion , influencer marketing in Australia is transforming not only how people engage but how they spend.

Influencer Marketing 107

Influencer Marketing Gen Z Affiliate Marketing Fashion 107

Buffer Marketing

OCTOBER 31, 2024

Grab a handful from this list, put your own spin on them, and voilà —  a jam-packed Instagram content calendar that entertains and inspires your followers. Before-and-after transformations Everyone loves a good transformation story. 🌱 New to Instagram?

Transform 121

Transform PR Product User-Generated 121

Sprout Social

JUNE 11, 2025

These posts and campaigns are generating so much more than awareness, with a clear influence on the bottom line and tangible ROI. Chili’s triple dips into user-generated content Bloomberg found that 2024 had the highest number of restaurant bankruptcies since the pandemic. But what does it mean to be bold?

Branding 109

Branding Transform Food Education 109

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

MAY 8, 2025

It also explains why only 52% said their organization is realizing value from generative AI investments beyond cost reduction. It includes a redesigned user interface, a persistent Chat feature across products and a new Instructions interface for managing agents. PubMatic launched an updated buyer platform powered by generative AI.

Transform 85

Transform User-Generated Law Communications 85

Martech

JANUARY 14, 2025

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. DCO breakthrough Advertisers have had access to dynamic creative optimization (DCO) for years.

Advertisers 129

Advertisers Advertising Transform Shoppers 129

Hubspot Marketing

JUNE 25, 2025

It’s information users want to return to later and, arguably, consider better than things they just scroll past. Entertaining: Funny, enjoyable According to Oracle , people crave experiences that make them laugh or smile. For brands, this can even come in the form of user-generated content or customer testimonials.

Transform 99

Transform Entertainment User-Generated Education 99

Buffer Marketing

FEBRUARY 12, 2025

Instead, use social posts to help and entertain your potential buyers. For example, maybe you’re using LinkedIn to source talent and TikTok for lead generation. Is educational content getting more engagement than entertaining content? Don’t use social media channels as a megaphone to talk about you, you, you.

Social Media Marketing 98

Social Media Marketing B2C User-Generated Entertainment 98

Buffer Marketing

MARCH 5, 2025

Jobs to be done : What are they looking to accomplish with your product or service Challenges : What are their pain points and struggles (that your product or service can alleviate) Social media platforms’ preference : Where do they hang out online Types of content they love : Entertaining, educational, funny, relatable, etc.

Social Media Marketing 119

Social Media Marketing Marketing Strategy Marketers Marketing 119

Use Insider

SEPTEMBER 13, 2024

It’s not just about adding entertainment; it’s about creating interactive, engaging, and rewarding experiences that influence customer behavior and elevate brand interactions. Interactive quizzes that help users discover products based on their preferences. Scratch coupons and countdown timers to enhance website and app engagement.

Transform 52

Transform Customer loyalty Marketers Marketing 52

SocialPilot

JUNE 19, 2025

Type Best For AI Tips Best Platforms Reels & Shorts Fast storytelling, trends, and entertainment GPT for scripts, Pictory for editing Instagram, TikTok, YouTube Shorts Carousels Tutorials, storytelling, Tips, how-to guides GPT + Canva/Designs.ai Here’s what’s working and where to use it.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

Sachs Marketing Group

JULY 21, 2025

Brands must pair AI-generated ideas with a strong creative lens, a distinctive voice, and intentional storytelling to stand out from the crowd. Hyper-Realistic AI Content Is Fueling Distrust We’ve entered the age of synthetic media —AI-generated photos, videos, and even digital humans. Audiences connect with people, not personas.

Transform 52

Transform Manufacturing User-Generated Influencer Marketing 52

SocialPilot

JUNE 18, 2025

I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too. They didn’t rely on big ad spend but instead told stories that resonated with their audience, from product showcases to fitness transformations.

Real Estate 59

Real Estate Transform User-Generated Education 59

SocialPilot

JANUARY 21, 2025

Ready to transform raw data into actionable insights? A social media analytics dashboard is a centralized tool that consolidates all the key social media performance metrics across all platforms, allowing users to track, measure, and analyze the effectiveness of their social media campaigns in real time. Think again.

Analytics 110

Analytics Key Performance Indicator Transform User-Generated 110

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations. Take ChatGPT, for example.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Sprout Social

MARCH 27, 2025

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. Snapchat Snapchats user base has steadily increased in the past few years, and the platform now boasts 453 million daily active users.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

SocialPilot

FEBRUARY 11, 2025

Branding: Fashion, music, and entertainment brands dived in, creating their own versions to boost engagement. Engage User Stories : Highlight testimonials or personal experiences from your community to build deeper emotional ties. Actionable Insights: Know the Platform’s Purpose : Understand why users come to a platform (e.g.,

User-Generated 71

User-Generated Entertainment Transform Branding 71

SocialPilot

JULY 21, 2025

In addition, showcasing user-generated content and testimonials adds another layer of trust, letting your customers speak on your behalf. Problem 6: “Our digital transformation is dragging — we can’t keep up.” Generate leads? Mix up content types : educational, behind-the-scenes, user-generated content, and promotions.

Transform 45

Transform Retail Fashion Traditional Marketing 45

AWeber

MAY 19, 2025

Workbooks add interactivity, helping users apply concepts step-by-step. Help your audience upskill or achieve a transformation, and you gain a loyal customer base eager for upsells and ongoing support. When to apply: If you can design user-friendly and aesthetically pleasing planners, this market has significant potential.

Product 93

Product eBook Non-Profit Transform 93

Sprout Social

SEPTEMBER 16, 2024

Here’s our lineup of higher education institutions curating the perfect balance of school spirit, entertainment and academic opportunity on social during the back-to-school season. I’m equally terrified and proud,” commented one user. The comment section was flooded with nostalgic alumni and exuberant new students.

Transform 101

Transform PR Education Energy 101

Vertical Response

OCTOBER 27, 2024

Unlike aggressive sales tactics, newsletters focus on education and entertainment, fostering subscriber engagement and maintaining a strong connection with your audience. Incorporating user-generated content in your newsletters enhances authenticity and enriches the reader’s experience.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

SocialPilot

JUNE 26, 2025

billion active social media users worldwide. Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. The statistics for 2025 show that there are 5.24

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day.

Gen Z 64

Gen Z Transform Fashion Food 64

SocialPilot

FEBRUARY 12, 2025

By mastering this art, you can transform your brand into a genuine hero for your customers, addressing their needs and building lasting relationships. Craft High-Impact Copy That Grabs Attention Hook Your Audience With Scroll-Stopping Headlines & First Lines Your first line determines whether users keep reading or scroll past.

Copywriting 51

Copywriting Transform User-Generated Gen Z 51

Welcome Software

MARCH 24, 2025

And don't just tell your story—invite customers to be characters in it, featuring their user-generated content, testimonials, and digital transformations in your social strategy. Encourage user-generated content Word of mouth is one of the most effective marketing methods out there.

Branding 40

Branding Transform User-Generated Fashion 40

SocialPilot

FEBRUARY 17, 2025

Even though the TikTok ban was for a brief time, it is a stark reminder of our deep dependency on the platform for entertainment and its cultural influence worldwide. Incorporate these elements so your content aligns with current user interests. But then, just as suddenly as it disappeared, it came back.

User-Generated 75

User-Generated Education Promotion Entertainment 75

Sales Force: CMO

JUNE 17, 2025

These AI agents transform ‘do-not-reply’ messages into agentic engagements — where every channel becomes a two-way conversation. Marketing Cloud Next has a simplified user experience and personalization powered by Agentforce. Agentic marketing puts autonomous AI agents to work across every touchpoint. Marketing Cloud Next changes that.

Transform 52

Transform Marketers Marketing Customer Acquisition 52

Power Digital Marketing

JUNE 7, 2025

Conversions: Utilize lead generation forms or dynamic product ads. Retargeting: Reach users who have visited your site, engaged with past ads, or watched videos. Platforms reward content that feels native and keeps users engaged. Bold headlines and concise CTAs: Make it clear what action the user should take.

Transform 52

Transform User-Generated Entertainment Analytics 52

Hubspot Marketing

MAY 28, 2025

Some common types of ecommerce videos include: Explainer videos Shoppable videos Product demos How-to videos Unboxing videos Product comparison videos User-made videos and testimonials Live selling videos Video Marketing in Social Commerce The following numbers are staggering. Real users sharing results. Of course not. How-to Videos.

eCommerce 104

eCommerce Shoppers Marketers Marketing 104

Lusha

DECEMBER 9, 2024

Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. That’s the magic of inbound, and it’s transforming how businesses find new customers. That’s the magic of inbound, and it’s transforming how businesses find new customers.

CRM 52

CRM Whitepaper eBook User-Generated 52

Sprout Social

APRIL 10, 2025

Even though many social users turn to platforms like Instagram, TikTok or Reddit for health advice, influencers are the most trusted voices on socialnot brands. In a sweet nod to the resilience and strength of patients battling cancer, UCHealth transforms them into true comic book superheroes on social.

Gen Z 70

Gen Z Pharmaceutical Health Millennials 70

Spiralytics

JANUARY 28, 2025

million active Filipino internet users, accounting for 73.6% Each user spends an average of 8 hours and 52 minutes on the internet across all devices dailynearly one-third of their day. million active social media users, underscoring the deep integration of digital platforms in everyday life. As of early 2024, there are 86.98

Entertainment 52

Entertainment User-Generated Education Transform 52

Backlinko

MARCH 25, 2025

Monetization Potential (35% of Total Score) We evaluated earning potential by combining: Search volume relative to top niches (40% weight) Average cost-per-click rates (40% weight) User intent (20% weight)with commercial intent receiving higher scores Higher scores (more filled circles) indicate stronger monetization opportunities.

Real Estate 110

Real Estate Health Affiliate Marketing Non-Profit 110

Buffer Marketing

MARCH 6, 2025

  A strong visual can catch users' attention, but carefully thought-out Instagram captions can do more heavy lifting when it comes to growing your following on Instagram. We’ve also included some guidance on how to use AI to turn it into your own personal Instagram captions generator. Not a user? Sound good?

Food 110

Food User-Generated Energy Social Media Marketing 110

Hubspot Marketing

NOVEMBER 21, 2024

Think about it: An engaging explainer video can transform a confused prospect into an interested lead while a well-crafted customer story can turn a hesitant decision-maker into a confident buyer. What’s driving this transformation? They want more flair, more cinematic elements, and an overall approach that's engaging and entertaining.”

Video Marketing 132

Video Marketing Marketing Strategy Transform B2C 132

Hootsuite

NOVEMBER 21, 2024

When organic content resonates with wide audiences and is easy to share, brands get to generate buzz and build awareness of their products or services with new demographics. For example, Media & Entertainment brands who post to Instagram Reels in the late morning and early afternoon have a higher chance of driving engagement.

Transform 121

Transform Marketers Marketing Traditional Marketing 121