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Designing an Event Marketing Budget? Here’s What Experts Recommend

Hubspot Marketing

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event planning for a festival and various smaller events. I didn’t know it yet, but I was about to take a crash course in event marketing. Let’s get started.

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How three companies are reinventing event marketing with SoLoMo

Martech

After years of virtual-only connections and hesitant hybrid attempts, in-person events are roaring back and it’s a breath of fresh air. Even more fascinating is how companies aren’t returning to traditional event marketing. Post-event offers should indicate a path from event attendance to continued engagement.

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Creating an Event Marketing Calendar: Essentials to Include

Marketing Insider Group

A well-organized calendar is a cornerstone of a successful event marketing plan. Lets break down the key elements to include in an event marketing calendar to set your campaign up for success. Clearly mark when tickets go on sale and when early bird pricing or discounts end. Deadlines for marketing collateral.

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Ecommerce sees positive spending trends

Martech

There’s an “influence gap” of 27% when it comes to broadcast advertising and event marketing too; low investment by brands, big influence on consumers. Fifty-nine percent of brands increased discounts over the last year (57% also raised prices) and 54% experienced higher costs. Adapting pays off. Processing.

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How to maximize event ROI using smart budgeting

Martech

“They’ll look at your prospectus, sometimes help develop it and give recommendations on how many of each level they think you could secure and what price points would work.” . “We have somebody internal who manages sponsorships,” she said.

Logistics 122
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We Tried 16 Omnisend Alternatives So You Don’t Have to

Campaign Monitor

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025 and may have changed since then. Many online reviews from ecommerce marketers report facing challenges with Omnisend’s steep learning curve and inconsistent customer support. 5 (60+ reviews) What’s “wrong” with Omnisend?

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Top 16 Klaviyo Alternatives Put to the Test – #1 Revealed

Campaign Monitor

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025, and may have changed since then. While Klaviyo offers decent tools for e-commerce-specific email marketing, online reviews frequently mention struggles with deliverability and support issues. Free plan; pricing starts at $12 USD/month 4.7/5