Martech

JANUARY 7, 2025

I am the first generative AI chatbot for marketing technology professionals. Technology integration: Oversee the integration of various marketing technologies (e.g., CRM, email marketing, event management software) to streamline event planning, registration, and attendee engagement.

Key Performance Indicator 109

Key Performance Indicator Logistics Marketing Marketers 109

Campaign Monitor

MAY 27, 2025

(TL;DR) Omnisend alternatives at a glance Tool Best For Key Advantage Starting Price Rating Campaign Monitor by Marigold Multi-channel marketing with exceptional deliverability Intuitive drag-and-drop editor with superior templates Free plan; pricing starts at $12/month 4.7/5 5 (60+ reviews) What’s “wrong” with Omnisend?

eCommerce 52

eCommerce Price User-Generated CRM 52

Martech

AUGUST 29, 2024

Everyone at the event has something to gain by being there. Avoid being overly salesy or treating people like another number in your lead generation efforts. If you’re a HubSpot user, use HubSpot’s email tracking to monitor engagement and adjust your strategy based on who’s opening your emails and who’s not.

CRM 126

CRM User-Generated Event Marketing Branding 126

Vertical Response

JULY 14, 2025

Effective marketing strategies, including content, social media , and event marketing , are essential for nonprofits to engage supporters and secure ongoing funding. Reliance on volunteers for marketing can lead to inconsistencies due to varying levels of commitment and expertise. What Are Non Profitable Organizations?

Non-Profit 52

Non-Profit Event Marketing Marketing Mix Education 52

Campaign Monitor

MAY 30, 2025

5 (1000+ reviews) Mailchimp All-in-one marketing Comprehensive marketing hub with website builder Free; $13/month paid 4.4/5 5 (5000+ reviews) Brevo Budget-friendly marketing Generous free tier with CRM features Free; $9/month paid 4.5/5 Free plan; pricing starts at $12 USD/month 4.7/5

eCommerce 40

eCommerce Price CRM User-Generated 40

Campaign Monitor

MAY 30, 2025

Many users online have shared concerns about SendGrid’s interface and occasional deliverability challenges. We’ve tested 16 alternatives that might be a better fit with user-friendly interfaces, improved deliverability, and responsive customer support. “ Campaign Monitor is the best.

eCommerce 40

eCommerce Price CRM User-Generated 40

Martech

JULY 16, 2024

” Another thing it does is encourage user-generated content, for example by inviting people to take branded selfies. The brands want to collect data in a non-intrusive value-adding way, enrich an understanding of the consumer’s preferences and thus provide a more personalized experience.”

Customer 110

Customer CRM Food Entertainment 110

Campaign Monitor

MAY 30, 2025

According to online reviews, many users struggle with ConvertKit’s learning curve and limited customization. Ready to find your perfect email marketing match? (TL;DR) 5 (1000+ reviews) Mailchimp Small businesses wanting all-in-one marketing Comprehensive marketing tools beyond email Free Plan; Paid from $13/month 4.4/5

Price 40

Price User-Generated CRM Email Marketing 40

Vertical Response

JANUARY 18, 2025

This constant stream of updates led to a sense of urgency and anxiety among users, who felt pressure to stay connected and up-to-date with events and activities. Marketing strategies have also played a significant role in perpetuating FOMO. Several tools can enhance the impact of FOMO in digital marketing.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Campaign Monitor

MAY 30, 2025

While ActiveCampaign offers powerful automation capabilities, many online reviews suggest that users struggle with the platform’s complex interface, escalating costs, and limited features. 5 (5000+ reviews) Brevo Budget-conscious businesses Generous free plan with unlimited contacts Free plan, $9/month 4.5/5

eCommerce 40

eCommerce Price User-Generated CRM 40

Campaign Monitor

MAY 30, 2025

We’ve tested 18 alternatives that might be a better fit for your email marketing needs. From user-friendly interfaces to advanced segmentation and automation capabilities, these tools offer features that AWeber lacks. 5 (1000+ reviews) Mailchimp Small businesses All-in-one marketing platform Free plan; paid from $13/month 4.4/5

Price 40

Price eCommerce User-Generated CRM 40

Campaign Monitor

MAY 30, 2025

After analyzing hundreds of online user reviews and testing various alternatives, we’ve found platforms that offer better deliverability, more intuitive automation, and stronger customer support. Ready to discover which email marketing solution might be a better fit for your needs? (TL;DR) Looking for a GetResposnse alternative?

Price 40

Price User-Generated CRM Email Marketing 40

Campaign Monitor

MAY 30, 2025

While Brevo (formerly Sendinblue) offers an affordable entry point for email marketing, online reviews suggest that users often struggle with emails landing in spam folders and support tickets going unanswered. 5 (13,000+ reviews) Constant Contact Event marketing and social integration Built-in event management tools $12/month 4.1/5

eCommerce 40

eCommerce Price User-Generated CRM 40

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 134

Event Marketing Customer Acquisition Marketing Marketers 134

Scoop.it!

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

User-Generated 118

User-Generated Gen Z Law Promotion 118

Lynton Web

NOVEMBER 13, 2023

You've probably heard someone in the marketing industry talk about event marketing and how it's a game-changer for businesses looking to engage with their audience more dynamically. So, how do you put on a great event? Why is Event Marketing Important?

Event Marketing 59

Event Marketing Marketing Marketers Energy 59

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

Event Marketing 143

Event Marketing Price User-Generated Education 143

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. The result?

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Martech

DECEMBER 21, 2023

The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. In the frenzy of event planning, what happens after the event isn’t yet on anyone’s radar. Plus, it’s not a KPI that’s commonly attributed to the event team. No other event attracts exactly this mix of personalities.

Transform 132

Transform Event Marketing Marketing Marketers 132

Hubspot Marketing

OCTOBER 17, 2019

Owned media is any of the media you create -- blog posts, ebooks, images, and infographics that your marketing team has created are examples of owned media. Earned media is another way to say user-generated content. This structured timeline should be the home base for your strategic marketing efforts. Small Girls PR.

Marketing Strategy 145

Marketing Strategy PR eBook User-Generated 145

Adobe Experience Cloud Blog

APRIL 22, 2013

Anyone involved in marketing knows the importance of generating quality leads for their sales team. Webinars and videos can be a highly effective tool when used as part of a larger marketing strategy, but many marketers don’t think to include them in their lead nurturing tracks.

Thought Leadership 134

Thought Leadership Event Marketing Education eBook 134

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? Your presence at physical events is great for generating leads , but it also gives your audience opportunities to interact with your brand.

Thought Leadership 134

Thought Leadership Inbound Marketing Event Marketing Marketing 134

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Buzz Marketing. Campus Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Martech

OCTOBER 4, 2022

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. What is a digital events platform?

Event Marketing 130

Event Marketing Transform User-Generated Management 130

Martech

JANUARY 2, 2024

I was pleasantly surprised to hear that I was offering up a unique perspective and happily shared the many ways I had been using generative AI for marketing. Bring generative AI into your organization. Identify your target user base: Which roles within my organization complete these tasks? Product marketing and strategy.

PR 137

PR User-Generated Fashion Marketing 137

Adobe Experience Cloud Blog

JANUARY 5, 2017

Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that you can generate leads on social media: 1. Flash deals and discount codes are a great way to increase brand awareness and generate demand.

Thought Leadership 134

Thought Leadership User-Generated Promotion Marketing Automation Platform 134

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Recently, Oracle hosted their annual user conference, Oracle OpenWorld. They issued a press release about the new off-site event and coordinated a press conference, pulling media personnel from OpenWorld itself.

PR 134

PR Transform Logistics User-Generated 134

Hubspot Marketing

JUNE 6, 2023

Experiential marketing (also known as xm marketing, engagement marketing, event marketing, on the ground marketing, live marketing, or participation marketing), might sound a bit like event marketing, which makes sense — experiential campaigns do tend to be event-centric.

User-Generated 145

User-Generated Marketing Marketers Branding 145

Marketing Insider Group

APRIL 28, 2021

Including images, lists, and other enhancements that answer user queries is an effective strategy, as is answering common questions people ask about your topic on voice searches. Similarly, if you provide helpful information to users, your authority will rise. Not just for your content ranking’s sake, but for your users.

Content Marketing 144

Content Marketing SEO Marketing Marketers 144

Martech

SEPTEMBER 21, 2021

Vendors continue to add more advanced features to provide marketing end-users with the ability to build, track and manage campaigns across channels and/or devices, and monitor the flow of leads as they move from marketing to sales. In-app marketing features can include “push” notifications or ads based on geography (i.e.,

Marketing Automation Platform 135

Marketing Automation Platform CRM User-Generated Marketing 135

Martech

JUNE 26, 2024

The other, more established, launched its first user conference this year and is still discovering new ways to extend the value of that event. was founded in 2020 as a virtual events platform for B2B field and event marketers to host interactive virtual and hybrid events. Goldcast.io Which is crazy!”

eBook 114

eBook Event Marketing User-Generated B2C 114

Marketing Insider Group

SEPTEMBER 17, 2020

To understand and appreciate the key differences between virtual events and webinars, we’ll consider the following value delivery areas where these differences are obvious: Networking and Community Building. Attendee Event Experience. Lead Generation. Event Platform and Data Security. Lead Generation. User Data.

User-Generated 143

User-Generated Education Product Place 143

Customers.ai

NOVEMBER 14, 2023

In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. User-level data is effectively gone from analytics and ads just aren’t performing like they used to. ClickIDs are going away and remarketing audiences are shrinking.

User-Generated 123

User-Generated Health B2C Analytics 123

Neil Patel

MARCH 11, 2021

These are just a few incentives you can offer your event sponsors. Create packages that will give your sponsors exposure or opportunities to generate leads, and they’ll likely jump at the opportunity to partner with you. Run a Paid Campaign to Find Event Sponsors and Attendees. Reach Out to Potential Sponsors on Social Media.

Advertisers 143

Advertisers Advertising Event Marketing User-Generated 143

Marketing Insider Group

DECEMBER 8, 2020

You also need either an eCommerce framework to sell physical products or a self-guided experience for users so they can purchase your app or service. Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app. Investing in Digital Marketing. Those dollars are now available for other uses.

Transform 138

Transform eCommerce Thought Leadership Millennials 138

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

No one is allowed to sell their products at the event, it’s all about networking.”. To make sure your user-generated content is full of positive feedback and messaging for your brand, look for festivals that align with your ideal customer profile. It’s not a sales expo. reaches 32 million each year, 14.7 Use instant feedback.

Branding 132

Branding Millennials Entertainment Marketing 132

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Get started today and generate more traffic and leads for your business.

Logistics 104

Logistics Event Marketing Analytics User-Generated 104