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How to Use Content Segmentation to Tailor Marketing Campaigns

Scoop.it!

Different customers need bags for different reasons — for school, hiking, weekend breaks, or to make a fashion statement. Fashion: featuring a ‘as seen in’ section, showing the magazines and celebrities that have been showing off your offerings. Free to use image from Pixabay So, what is a segmentation example?

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5 ways AI helps you get market research right

Welcome Software

Uncover ways to improve customer relationships We’ve already determined that AI is instrumental in analyzing data sets, distilling that information in an intelligible fashion, and using that information to predict where the market is going.

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Digital adapters: How Gen X uses social media and why it matters to marketers

Sprout Social

This generation uses Instagram to keep up with friends, family and kids, as well as to follow influencers and brands for inspiration across categories, including travel, home, food and fashion. Service-based brands can share inspiring customer stories or offer expert tips that speak to Gen X’s lifestyle goals and values.

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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Brands can use social listening for anonymous sentiment mining to elevate their market research. The keywords you choose to follow for product research will depend on your brand and the product youre researching. Reddit users are less filtered and more honest than followers on brand-owned channels.

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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

Take the fashion industry. Google Ads ID report with monthly segmentation Google Sheets ID report with color scale Market research: Spy games What are your competitors up to? But with solid data analysis, shrewd market research and clear goal-setting, you’ll be well-equipped to tackle whatever the seasons throw at you.

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How to find your brand’s niche on social media

Sprout Social

For example, an environmentally-forward brand looking to connect with an audience about clothing trends would probably not be a fit for communities around fast fashion. If youre a sustainable fashion brand and you discover your ICP contains minimal living enthusiasts, you both likely value the environment and reducing waste.

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How to Use Social Media for Market Research

Hootsuite

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.