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Social media is a storefront, and fashion influencers could be your next front-window display. Below, discover the top Australian fashion influencers to watch in 2025—plus insights into local Aussie trends and tips on choosing the best fit for your brand. YouTube: 5K Nicole is one of Australia’s original fashion bloggers.
Different customers need bags for different reasons — for school, hiking, weekend breaks, or to make a fashion statement. Fashion: featuring a ‘as seen in’ section, showing the magazines and celebrities that have been showing off your offerings. Free to use image from Pixabay So, what is a segmentation example?
Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials). With over 17 million Instagram followers and 2.1
“Our primary demographic are Millennials, so we look very heavily at Instagram and Pinterest. Rather than hard-hitting news stories, its Pins focus on fashion, travel and cooking. It’s honestly one of our best performing assets of the year so far.”
Their rebrand campaigns involve cryptic videos, high-fashion models, and a new mantra: Copy nothing. Rather than targeting an older generation who adore its British roots, Jaguar plans to target cash-rich, time-poor millennials and Gen Z. Jaguars recent rebrand has people talking, but not in the way most marketers hope for.
While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. They currently make up about 25% of the worldwide population. Gen Z is a big deal, and marketers need to pay attention. What can Marketers do to Target Gen Z?
Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. billion in sales worldwide in 2023.
Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced. For most Millennials, social media isnt just part of their daily routineits how they start their day. Like Millennials, Gen X value originality in branded social media content.
Source: Instagram Tammy’s fitness empire spans her clothing line to her health supplement brand, but she mixes fitness and health with fashion, beauty and lifestyle. If you’re trying to target millennial women in Sydney, you’ll be able to find exactly which creators can deliver. Tammy Hembrow (@tammyhembrow) Instagram: 17.1M
According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. Note: This method isnt reserved for Gen Z.
Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. The fashion brand is well-known for including Gen Z, TikTok-famous comedians and influencers in its content. Sound familiar?
Major national events like Wimbledon, Glastonbury and London Fashion Week also tend to create their own region-specific trends. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.
Todays consumers, especially Millennials and Gen Z, are looking for more. Other generations reflect this demand, with Gen X at 61% and Millennials at 64%. This approach not only broadened Guccis customer base but also positioned the brand as a leader in fashion inclusivity. Is gender-based advertising effective?
Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. That makes Snapchat a valuable avenue for building brand familiarity.
Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products.
The Gen X demographic Currently between the ages of 45 and 60, Gen X goes by many names, all for different reasons: The middle child generation: They fall between the Millennials that come after them and the Baby Boomers that precede them.
Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.
Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. For brands related to lifestyle, fashion, home decor, or DIY culture, Pinterest offers a unique opportunity to reach a highly engaged audience. Influencer marketing is another area where Instagram shines.
shopee_ph Super ang saya dahil BINIda ng BINI ang best deals ngayong Shopee99SuperShoppingDay Experience the cherry on top of shopping with Millions of Fashion Deals on ShopeeStyles! Unique audience base The social media apps user base tends to be younger , with 64% of Gen Zs and 49% of millennials using it to look up information.
Are they mostly teenagers interested in fashion? Are they millennials who love travel? We are Conscious Clothing, and this is Slow Fashion. Knowing your audience allows you to make your content more engaging. Start by diving into your TikTok analytics. Look for patterns in the age, gender, and location of your followers.
The film teamed up with more than 64 Brands , creating products that crossed beauty, fashion, and lifestyle categories: MAC Cosmetics : Limited-edition makeup featuring bold greens and pastels appealed to beauty lovers.
Yep, even if your audience is mostly Gen Zers and young millennials. It may seem like an old-fashioned marketing tactic, but Munn says he hears from people who kept that postcard because it was the first mail they received as a newly minted Chicagoan. I think its a great way for a Chicago icon like the CTA to welcome you to the city.
Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. For example, a fashion brand conducting research for their new line of jeans may listen for keywords like distressed denim or stretch denim.
Or a fashion brand like Next , leaning into the growing market for social commerce in the UK. This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression. Are you Aldi UK , leaning into social media humour ? Or something else entirely? With a substantial user base of 24.8
Think carousels for fashion, Reels for CPG, video ads for fitness gear. Millennial moms? Visual platforms like TikTok and Instagram are made for storytelling and product education. Lifestyle-driven brands. Demographic precision. Want Gen Z? TikTok and Snapchat. Meta and Pinterest. Social warms the top of the funnel.
Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. Of these respondents, 20% say this is an increase to their typical online grocery shopping routine.
According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts.
75% of millennials and Gen Z share memes regularly, and meme-based content sees 60% higher engagement than traditional posts. It’s already driving massive results in beauty, fashion, and electronics. Meme Content Meme content taps into humor, relatability, and internet culture to create instant connections with your audience.
Louis Vuitton: Gamifying engagement on Discord French luxury fashion house Louis Vuitton is in their gaming era. Since 1854, the brand and its famous monogram have been elevating the art of travel and influencing global fashion. Now Louis Vuitton has been established as the fashion maison to beat when it comes to online gaming.
Millennials: seven hours and 45 minutes. A curated mix of stylish fashion, home, food and beauty items, its Pinterest feed attracts an average of two million monthly views. X is also more popular among Millennials than other social media networks. Gen X: six hours and five minutes. Boomers: four hours and 30 minutes.
It has a dominant hold on Gen Z and millennial audiences globally. It’s especially strong for eCommerce, lifestyle brands, creators, bloggers, travel businesses, and service providers in niches like health, food, decor, and fashion. TikTok TikTok is the fastest-growing social media site in the world, with over 1.5
Fashion, beauty, entertainment and food trends are heavily influenced by multicultural audiences, with over 75% of Generation Z and millennials reporting that they seek brands that reflect their cultural values. Collage Group ) Influence on consumer spending. Media Tool ) Brand loyalty.
48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. They post on their official accounts and also get featured in posts by top digital publications about fashion and beauty (Glossy, for example), keeping their audiences engaged.
Over 70% of marketers plan to target Millennials in 2025. Dunkin even hard-launched this partnership with a hilariously inappropriate in true Sabrina fashion commercial. Stamped by Sabrinas go-to kiss mark and her undeniably fresh Gen Z wit, this collaboration was truly a match made in marketing heaven. Shakin that Ess.
Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. Identify Your Audience Demographics: Are they Gen Z, Millennials, or Gen X? Best for : DIY, fashion, and lifestyle brands. Aidan Brannigan 3. If your brand wants to stay relevant and culturally connected, meme marketing is the perfect solution.
Duolingo’s TikTok presence leans fully into weirdness, but it’s consistent with their edgy, millennial-savvy voice. It’s painfully obvious when a B2B SaaS brand shoehorns itself into a Gen Z meme format meant for fashion or pop culture. But you can’t force it. Don’t Just Copy Don’t simply copy-paste a trending meme format.
In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research
Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.
While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Brands in fitness, beauty and fashion have led the charge on social media for over a decade while other sectors like higher education are still experimenting. trillion impressions.
A decade ago, millennial consumers were constantly making headlines for “ killing ” certain products. From a business standpoint, millennial entrepreneurs in the 2010s saw notable success marked by increased access to venture capital and early adoption of social media to acquire customers.
Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.
People streamed their favorite old shows and music and resurfaced old games and fashion inspirations from previous decades. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Millennials and Gen Z. Millennials spend around $2.5 Nostalgia is not limited to those who are older.
The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.
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