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How to Use Substack: Lessons from What's Working for Creators

Buffer Marketing

It can give you a serious advantage in search, as Lade Falobi, who shares product marketing insights in Marketing for Geeks , shares, "I wish I’d known to optimize for search earlier. Your niche doesn’t have to be hyper-specific, but a clear focus makes it easier to attract the right audience.

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Are You Maximizing Your Business Potential? The Power Circuit™ Scorecard Holds the Answer

Power Digital Marketing

Product – Evaluating product-market fit and pricing strategies. Channel – Aligning marketing investments with channel performance. Stop wasting millions of dollars on ads We help growing brands ($10m+ annual revenue) prove marketing’s true incremental ROI, impact by channel and tactic, deep customer insights.

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How to Get More Followers on Pinterest: 20 Ways to Grow in 2025

Buffer Marketing

Avoid the lower-right corner, since that spot gets covered up by our product icons.”  “While you can determine the best schedule for you, posting on a weekly basis is a good rule of thumb,” Catie Marques Teles, a Product Marketing Manager at Pinterest says.  ”  3.

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9 Product Category Marketing Examples to Inspire Your Own

Hubspot Marketing

Stores and websites aren’t a mishmash of products with no discernible organization for a reason. They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats. What is a product category? Fenty Beauty. Image source.

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How is Our New Product Performing? A Transparent Look at our Launch Metrics

Buffer Marketing

We've seen Start Pages for non-profit organizations , small and medium businesses , fashion brands , artists , and creators who have opened our minds and amazed us with their creativity. We measure success by determining whether our active customers are actively using the product. 🥂 Over to you! Send us a tweet!

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How Luxury Brands Market and What You Can Learn

Hubspot Marketing

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. I’ve researched seven popular brands and selected some of their best strategies to help you understand how luxury brands market. Do I really need it? Not at all.

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How Allied Beverage is transforming customer experience

Martech

They have a portfolio of approximately 16,000 products. The company decided it also needed more inhouse expertise and hired Zeigler, who handled B2B and B2C digital marketing at Panasonic. This required people from sales, product marketing, operations, finance and other departments to work on the transformation full-time.