Hubspot Marketing

OCTOBER 29, 2024

Here’s how to get your B2B ecommerce strategy right, according to industry experts. Types of B2B Ecommerce B2B Ecommerce vs. B2C Ecommerce 3 Top B2B Ecommerce Marketing Strategies B2B Ecommerce Examples B2B Ecommerce vs. B2C Ecommerce There’s more than just a single-letter difference between B2B and B2C ecommerce.

eCommerce 126

eCommerce B2C Manufacturing Retail 126

Martech

FEBRUARY 10, 2025

Decentralized finance (DeFi): Financial services that operate on blockchain technology, allowing users to engage in lending, borrowing, and trading without traditional intermediaries. Innovative campaigns: Marketers are increasingly using Web3 technologies to create innovative campaigns that resonate with tech-savvy audiences.

Transform 123

Transform Finance User-Generated Marketers 123

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Hubspot Marketing

MAY 5, 2025

Theres a lot that goes into becoming more business-savvy, whether its learning the softer skills (like people management, communication, and public speaking) or mastering the hard skills (like accounting, operations, and finance). Finance and capital markets. Khan Academy Weve covered a lot of resources for soft skills so far.

Finance 86

Finance Transform Analytics Communications 86

Power Digital Marketing

MAY 6, 2025

Interest Rates: The Impact on Financing and Customer Demand Rising interest rates are another significant concern for home services businesses, especially for those who rely on financing options or customers who finance larger projects like home remodeling or HVAC installations.

Finance 52

Finance Price Real Estate Energy 52

Martech

MARCH 12, 2025

Dig deeper: 3 recession-defeating marketing strategies Rethinking partnerships and marketing mix Inflation offers an opportunity to reassess your entire marketing ecosystem and partner relationships. These modernized companies also saw modest yet steady growth in both customer base (0.5% revenue decline.

Transform 101

Transform Finance Marketers Marketing 101

AWeber

MAY 15, 2025

For instance, if youre into personal finance, you might promote budgeting apps or investment services. A focused niche helps you build trust and authority, making your recommendations more effective when you do affiliate marketing. Proven Affiliate Marketing Strategies 1. Why does this work?

Affiliate Marketing 97

Affiliate Marketing Finance Energy Promotion 97

Buffer Marketing

OCTOBER 17, 2024

While they may seem worlds apart, the similarities are striking — both grapple with burnout, a need for steady growth, and a reliance on outside financing, whether it’s from lenders or donors.  In my journey working with both small businesses and nonprofits, I’ve seen firsthand the unique challenges each faces.

Whitepaper 115

Whitepaper Thought Leadership Finance Marketers 115

Hootsuite

NOVEMBER 28, 2024

Where ads on other social platforms disrupt the flow of content, Pinterest marketing blends seamlessly into a feed of aesthetic content — making it a worthy option to add to your social media marketing strategy. In this case, developing affiliate marketing efforts or a paid marketing strategy for Pinterest may be your forte!

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Search Engine Land

AUGUST 30, 2024

I’ll also share actionable steps you can take to start integrating AI into your marketing strategy. In the context of marketing, AI involves using data and algorithms to predict, analyze and enhance marketing strategies and decisions. Why is AI significant in marketing? What is AI? Self-correction.

Transform 98

Transform Marketers Marketing Education 98

Martech

APRIL 15, 2025

Financial returns are pretty easy since every organization has a finance team. You may be inclined to dive into attribution (financial returns from the marketing team separated from those of the sales team, for example), but, at least initially, you might want to avoid that.

Whitepaper 86

Whitepaper Branding Performance Marketing Finance 86

Hootsuite

DECEMBER 4, 2024

Wealthsimple Foundation used both organic and paid content in their marketing strategy, plus audience insights, to make sure that their investments don’t go to waste. Wealthsimple Foundation chose to zero in on the 15-24 age group, allowing their marketing strategy to become more specific and intentional.

Non-Profit 109

Non-Profit Education Analytics Thought Leadership 109

Marketing Insider Group

SEPTEMBER 2, 2020

Just think about where marketing sat five years ago. Siloed from other major departments, such as finance, technology, and HR, there was little collaboration or visualized long-term data to report on. That was marketing’s main function. CMOs need buy-in from major players to push the marketing agenda and be effective.

CMO 145

CMO Finance Key Performance Indicator Transform 145

OnPassive Marketing

AUGUST 17, 2022

Event marketing is a perfect example of how the event industry has seen a lot of changes and growth over the past few years. Here are five steps to creating a successful event marketing strategy. Marketing Strategies: 1. Creating a Vision For Your Event Marketing Strategy. Financing Your Event.

Event Marketing 73

Event Marketing Marketing Strategy Finance Entertainment 73

Duct Tape Marketing

OCTOBER 2, 2024

More A bout Liz Elting: Liz’s book: DREAM BIG AND WIN: Translating Passion Into Purpose and Creating a Billion-Dollar Business More about the Elizabeth Elting Foundation Liz’s website Connect with Liz on LinkedIn Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? That's what I did.

Finance 72

Finance Non-Profit Education Retail 72

Hubspot Marketing

MARCH 28, 2022

Below, let's review what thought leadership is and how to use it in your marketing strategy. A person or company might use thought leadership as a content marketing strategy because providing value to your audience demonstrates your brand helpfulness. Here, we'll analyze the top thought leadership marketing tips.

Thought Leadership 131

Thought Leadership Content Marketing Finance Real Estate 131

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Backlinko

MARCH 5, 2025

It also reveals useful SEO performance metrics, including: Total monthly traffic Top traffic sources Best-performing content Visitor engagement metrics And you’ll get detailed insights into website traffic and visitor behavior thatll help you refine your marketing strategy. This offers inspiration for your content strategy.

SEO 83

SEO Finance Market Research Shoppers 83

Hubspot Marketing

AUGUST 14, 2020

It's key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality. A business plan is a documented strategy for a business that highlights its goals and its plans for achieving them. Securing financing from investors.

Finance 145

Finance Market Trends Market Research Marketing Plan 145

Set Up

APRIL 8, 2025

How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy. According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. Traditional banks are losing market share to digital-native brands.

Transform 59

Transform Finance Marketers Marketing 59

Set Up

APRIL 7, 2025

How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy. According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. Traditional banks are losing market share to digital-native brands.

Transform 59

Transform Finance Marketers Marketing 59

Backlinko

MARCH 25, 2025

Note: Finance blogs are popular and profitable. Monetization paths: SaaS affiliate programs, sales training courses, consulting services, lead generation tools Success requirements: B2B sales experience, strategic thinking, ability to demonstrate ROI clearly Further reading: 16 Proven B2B Marketing Strategies That Get Results 10.

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Sprout Social

FEBRUARY 26, 2025

Download our free influencer marketing toolkit for your copy of the template, and use this article to tailor the template to your campaigns unique needs. Free Resource: Streamline your influencer marketing strategy with our ultimate toolkit.

Affiliate Marketing 92

Affiliate Marketing Influencer Marketing Law Finance 92

Jeff Bullas

JANUARY 31, 2023

AI technology is used in a variety of fields, including healthcare, finance, manufacturing, and retail. Guest Author: Alwi Suleiman has been in marketing since 2006 and has helped several businesses build their marketing strategies. He is the Lead Marketer at Muslim Ad Network and the owner of Content Market King.

Advertisers 190

Advertisers Advertising Manufacturing Finance 190

Hootsuite

NOVEMBER 25, 2019

The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. At the advisor level, Putnam Retail Management found 84% use social media for finance industry business. Social media in finance 2020 benchmarks.

Finance 145

Finance Food PR Management 145

Adobe Experience Cloud Blog

JUNE 2, 2020

For instance, a technology marketer must be able to write out a solution flyer themselves. To be able to do this, marketers need to focus on a breadth of expertise and also be in close proximity with the go-to-market strategy and portfolio of offerings. Find some tips on budgeting from this course on corporate finance.

Thought Leadership 171

Thought Leadership Finance Marketers Marketing 171

Sprout Social

FEBRUARY 20, 2025

Over the last few years at Sprout Social, we transformed a handful of ad hoc influencer activations into a robust influencer marketing program that sits at the center of our marketing strategy. These unconventional partnerships helped us break through industry echo chambers and reach untapped audiences.

Influencer Marketing 84

Influencer Marketing Transform Marketers Marketing 84

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app.

Gen Z 65

Gen Z Transform Fashion Food 65

Buffer Marketing

APRIL 22, 2025

It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketing strategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. How to build a video marketing strategy in 7 steps Video marketing can be overwhelming.

Video Marketing 75

Video Marketing Social Media Marketing Marketers Marketing 75

Marketing Insider Group

OCTOBER 14, 2020

For marketers, it has dramatically interrupted our marketing mix and the expectations from senior executives. This disruption has forced executives to put increasing pressure on CMOs to implement marketing strategies and programs that deliver a quantifiable return on investment.

Finance 144

Finance Marketing Mix Marketers Marketing 144

Duct Tape Marketing

FEBRUARY 20, 2025

I broke down the seven essential roles every small business owner must master and shared practical strategies for streamlining operations, leveraging automation tools, and using business delegation to scale efficiently. Sales & Marketing: Consistently generating leads and automating follow-ups ensures a steady pipeline of clients.

Management 64

Management Finance Marketing Strategy eBook 64

Martech

OCTOBER 11, 2024

This is especially important in retail, healthcare and finance industries, where protecting customer information is essential. If you’re not already thinking about how it fits into your marketing strategy, now’s the time. Security is a big plus, too. And then there’s cost. Email: Business email address Sign me up!

Customer loyalty 70

Customer loyalty Retail Finance Shoppers 70

Adobe Experience Cloud Blog

SEPTEMBER 28, 2017

Marketing Fundamentals and New Approaches. First, marketers must have their timeless fundamentals in place. As with any marketing strategy, ABM-oriented teams need to determine their value propositions, optimize their websites, glean insights from their customers and have fundamental alignment with their sales teams.

Succession Planning 134

Succession Planning Transform Thought Leadership Finance 134

Martech

JUNE 14, 2023

Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. Mailchimp 2023) 88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive ( Mailchimp 2023) 54.5%

Finance 139

Finance Price Influencer Marketing Marketers 139

Hubspot Marketing

FEBRUARY 19, 2025

Ive been using the matrix for every decision I make from making marketing plans and prioritizing my finances to chalking out and working toward my long-term goals. With direction clarity from using the matrix, I now make it a point to spend time on tasks like developing my marketing strategy. Saving time.

Transform 90

Transform Finance Management Communications 90

Rock Content

APRIL 6, 2023

That depends on your content needs and current goals for your digital marketing strategy. Technical Writers Technical writers specialize in making complex technical topics like engineering, finance, programming, software, robotics, and more accessible to a target audience. The following are six key examples to consider.

Whitepaper 98

Whitepaper Finance Copywriting Law 98