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How to Sell During a Trade War

SMEI

Actionable Steps: Identify suppliers from tariff-exempt countries to maintain competitive pricing. Consider nearshoring to bring production closer to your target market. Explore franchising or licensing agreements as market entry strategies. Actionable Steps: Highlight unique product features and benefits in marketing campaigns.

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How to manage SEO campaigns during economic downturns

Search Engine Land

When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. Unfortunately, marketing expenditures are often the first to get cut. Pricing pressures : As consumers go through times of economic uncertainty, consumer confidence and priorities in spending disposable income change.

SEO 108
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The future is niche: a brand guide to popular niche communities

Sprout Social

Dr. Regina Moore, one of the founders of Womens Personal Finance , a niche financial education community for women and nonbinary folks, says brands should keep in mind that were here focusing on something we really care about. Bitcoin prices rose in the following days as the community anticipated a more crypto-friendly replacement.

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How to Sell During a Trade War

SMEI

Actionable Steps: Identify suppliers from tariff-exempt countries to maintain competitive pricing. Consider nearshoring to bring production closer to your target market. Explore franchising or licensing agreements as market entry strategies. Actionable Steps: Highlight unique product features and benefits in marketing campaigns.

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Winning the 2024 holiday retail season: A macro approach

Search Engine Land

I’m reminded of this experience as the 2024 holiday season approaches, and I think about the new marketers who will experience the Black Friday through Cyber Monday trial by fire. It shows a similar rebounding in ad prices, indicating marketers are pushing more money into both platforms as they chase growing consumer demand.

Retail 77
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Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

The CMO Survey

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. percent of marketers, up from 7.4 In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2

CMO 130
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5 Brands that Centered Digital Transformation Around Customers

Adobe Experience Cloud Blog

Step one toward a more customer-centric business model was making a few changes right off that bat, such as dropping prices and making a commitment to ship fast and free. There’s a group that works directly with marketing, a group that works with finance, etc. Purpose is what grounds us.

Transform 133