Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. Studies show that 70% of Gen Z consumers are more likely to support brands they see as inclusive. According to Statista, over 60% of Gen Z are more likely to buy from brands that align with their values. Why does this matter?

Advertising 52

Advertising Advertisers Gen Z Millennials 52

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Influencer marketing has transformed how we shop.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. While some, like Instagram, are further along in this transformation, the rest are working hard to implement new features and tools that enable social shopping. So, how’s it going so far?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

SmartBrief - Marketing

DECEMBER 10, 2024

Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Buffer Marketing

APRIL 18, 2024

Best use cases: the 3D hyper-surrealism design trend will be most suitable for food and beverage, music, and clothing brands. This 2024 trend will be a particularly good fit for the social media branding of creative agencies and studios, artisanal and craft businesses, and wellness and lifestyle brands, NGOs, food and beverage brands.

Gen Z 127

Gen Z Branding Food Transform 127

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. Food and beverages (non-alcoholic) 41.8% billion Food $370.7 Among Gen Z and millennials that’s as much as 53% and 47%, respectively ( Morning Consult ) Among US consumers, YouTube is a go-to social media platform to start their search when shopping online.

eCommerce 100

eCommerce Gen Z Shipping Retail 100

SocialPilot

FEBRUARY 6, 2024

According to StrawPoll, the most popular hashtag on this platform is #foodporn, which is used by food enthusiasts and businesses to display their culinary prowess. This platform’s popularity exploded overnight and has specific demographics and reach – we are talking about its chokehold on Gen Z users.

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Search Engine Land

MAY 30, 2023

B2B CMOs may not want to tell the rest of the C-suite that their digital marketing strategy is to “suck less every day,” and re-brand this approach by calling it the “flywheel marketing” or “digital transformation” strategy. And we’re the number one sports destination for Gen Z fans.”

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Acts as a trust signal.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Sprout Social

APRIL 7, 2020

The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. Buyer behavior transformed overnight, but brands should expect to see this change stick around for the long run. Messages about helping others grew by 1,174% in March, culminating in 19.5

Branding 138

Branding Transform Gen Z Entertainment 138

Search Engine Land

MAY 13, 2024

” Common phrases and contexts that signal a specific meaning (e.g., “apple pie” = food). Entity linking: The art of connection Next, your tireless workers must transform raw, unstructured information, such as the words on a page into linked knowledge. Links to subject-specific dictionaries for in-depth research.

Gen Z 104

Gen Z Transform SEO Millennials 104

Hootsuite

JUNE 5, 2023

You’ll use a pretty different tone depending on whether your audience is made up of Gen Z Canadian boys or Japanese grandmas. The post ends with a call for the reader to also sponsor a young girl, and “experience the transformation in her life, her family and entire community.” Yeah, I’ll visit that link in bio. Link in bio.

Transform 120

Transform Gen Z Food User-Generated 120

Sprout Social

JUNE 20, 2024

Influencer marketing in the UK If you’re a brand looking to reach Gen Z and millennial consumers in the UK, influencers should be part of your marketing strategy. On average, one in four UK-based adults admitted to being impacted by influencer recommendations, with the share exceeding 50% for Gen Z.

Gen Z 54

Gen Z Millennials Food Fashion 54

Spiralytics

NOVEMBER 29, 2023

TikTok gives people of all ages, from baby boomers to Gen Z , an opportunity to express themselves freely in front of a vast audience. He also uploads short snippets from his travels and food crawls, making his TikTok account a haven for foodies and jetsetters alike. million Filipino users —ranking eighth worldwide.

Gen Z 98

Gen Z Food Transform Education 98

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Almost half of parents (43%) admit their children eat fast food weekly.

Gen Z 52

Gen Z Millennials Health Transform 52

Neil Patel

MARCH 15, 2021

However, they did grow up in an age where technology was transforming the way we live, so they aren’t new to it. Generation X adapted to digital technology as adults, and Generation Z have never known life without the smartphone or super-fast internet, but millennials have a foot in both worlds.

Millennials 122

Millennials Advertising Advertisers Transform 122

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Identify one or more clear benefits for your audience they will take home. Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel.

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98

Dana Nicole

FEBRUARY 1, 2021

. “ It almost reminded me of Instagram’s early days–back when we posted grainy brunch photos with that horrible Kelvin filter–and the older generations couldn’t fathom why anybody would want to see photos of our food. Although younger, Gen Z is a powerful and profitable segment.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

SmartBrief - Marketing

AUGUST 1, 2023

Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed.

Customer 52

Customer Millennials Transform Gen Z 52

Sachs Marketing Group

MARCH 17, 2023

Transform your brand’s online presence, captivate your audience, and drive results like never before. TikTok : Focusing on short, creative videos, TikTok has become increasingly popular, particularly among Gen Z users. So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

Unbounce

JUNE 23, 2023

To look into the future of AI marketing , all you gotta do is open up your podcast player and listen to the second episode of Unprompted , where we ask the experts to predict how this new tech will transform our world over the coming weeks, months, and years. (Although that last one would be awesome. ) We’ve gotta talk to people.

Marketers 110

Marketers Marketing Customer Journey Non-Profit 110

SocialPilot

APRIL 20, 2025

reels , the Grill trend sizzled onto Reels with creators syncing the beat to powerful transitionsespecially makeup reveals, outfit changes, glow-ups, and even food prep content. Whether its watch this transformation or look at me now, the vibe is all heat, no chill. Because its bold, nostalgic, and loaded with Gen Z-throwback feels.

Energy 101

Energy Fashion Transform Branding 101

Marketing Insider Group

SEPTEMBER 15, 2020

Meanwhile, 66% of Gen Z say in-store availability is important. Capital One transformed many branches across major cities into coffee shops with coworking spaces, workshops, and educational/coaching centers. Take Perfect Day – a California-based vegan food startup – for example. Create a Consumer Product Sample.

Gen Z 145

Gen Z Manufacturing B2C Transform 145

Sprout Social

JUNE 14, 2022

But senior content creators (also known as “granfluencers”) are reaching across generational lines. million followers—many of whom belong to Gen Z. Most Gen Z influencers can’t say they have the same following from their Baby Boomer counterparts. glam #transformation. ? They’re sprightly at 70+.

Gen Z 112

Gen Z Transform Millennials User-Generated 112

Hootsuite

DECEMBER 15, 2021

But glow-ups don’t always have to be about the teen-to-adult transformation. Because so many TikTok creators are millennials or Gen Z, it’s refreshing (and fun) to see older people on the app. @xoxoemira. you know i love a good #glowup trend #fyp #transandproud #trans #IKnowWhatYouDid #beauty. ? WFM – Realestk. graceegang.

Gen Z 145

Gen Z User-Generated Fashion Transform 145

Duct Tape Marketing

NOVEMBER 10, 2022

The first marketing book I ever read was Duct Tape Marketing and it transformed my life. John Jantsch (15:58): Anymore, can't order your food. Have you noticed a generational difference in terms of what I want from email? So does Gen Z particularly want something different than all the way up to maybe my generation?

Email Marketing 100

Email Marketing CMO Non-Profit Marketers 100

SocialPilot

MAY 8, 2025

It’s being used across 25K+ Reels to share anything from slow morning routines to significant transformations. The pulsing beat and cinematic build make it the perfect backdrop for showing transformation or announcing something bold. It is perfect for creators who want to highlight personal and meaningful moments.

Energy 52

Energy Transform Fashion Gen Z 52

Exposure Ninja

OCTOBER 2, 2023

In the clip below, from Transformers 4, we can see audio company Beats, beverage company Bud Light and tyre company Goodyear all featured. The Beats speaker is used to demonstrate a piece of high-tech transformation technology in the movie. Radio ads are ideal for reaching a local audience, as many local areas have radio stations.

PR 52

PR Marketers Marketing Promotion 52

Econsultancy

DECEMBER 13, 2021

Gifting and greetings cards, online food delivery services and streaming platforms also increased their investment in TV advertising by 209%, 194% and 137% respectively. Other sectors with high referral rates included food and drink (up 10% on 2019), subscriptions and technology, and, unpredictably, holidays and travel.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Duct Tape Marketing

JANUARY 16, 2025

This simple shift not only encourages creative thinking but also transforms individual ideas into collective solutions that are more likely to succeed. Duncan (01:58.762) We've seen Generation Z entering the workplace but doesn't want to work for corporate America. The food comes fresh to me. And what was the fourth one?

Gen Z 67

Gen Z Education Food Transform 67

Buffer Marketing

DECEMBER 10, 2024

Brands and creators focused on wellness, mindfulness, or even food and beverage can tap into this trend. 2025 is the year of the Earth Snake, which symbolizes wisdom, resourcefulness, and transformative growth. Music, food, friends, other).” It’s a time of family gatherings, traditions, and renewal.

Health 110

Health Transform Fashion Gen Z 110

Digital Marketer

NOVEMBER 20, 2024

Monique Morrison I think with the onset of AI and how quickly it’s transforming and its capabilities, we will see that as the biggest trend. Renée Badakian AI-powered personalization is going to fundamentally change digital marketing and transform the customer journey experience. Dave Albano RPA—it’s going to transform businesses.

Digital Marketing 94

Digital Marketing Transform eCommerce Customer Journey 94

Duct Tape Marketing

AUGUST 21, 2024

I read recently some statistics that 84% of millennials give to charity, and that has only been going up by generation. Gen Z is right behind them on that. It's time to transform your approach. 06:40): So it's two things that, hey, where are the resources going? Book your call today, DTM World slash Scale. powered by

Gen Z 92

Gen Z Transform Price Education 92