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Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts

Hubspot Marketing

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145
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How to Do Market Research: A Guide and Template

Hubspot Marketing

They can research your product or service and make purchase decisions entirely on their own. With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? Enter: Market Research. Why do market research?

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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Find out what people really think about your competitors and compare that to the sentiment towards your products or services. In this way, Reddit reveals what traditional search engines cant: emerging micro-movements that show why people buy and whats really missing from the market.

Gen Z 126
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Market research focus groups get new lease of life

Martech

That quaint 20th century practice of getting people to sit around a table and talk about a product is still with us. Marketers still use it to gain insights into why consumers want to buy something. Risk of spreading the virus back in 2020 shut down any chance of getting a dozen total strangers into a room to talk about a product.

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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. People still want great products, fair prices, convenient access, and compelling reasons to buy. Mastering these four elements is what separates good marketing from great marketing.

Price 112
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Using Human-Centered Design to Create Better Products (with Examples)

Hubspot Marketing

Human-centered design means creating products to solve your consumer’s struggles and help them live better, easier lives. The company delivers a box of fresh food to your door, with easy recipes included. If you’re still unsure of which direction to take, check out 17 Tools & Resources for Conducting Market Research for more ideas.

Product 144
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How to Build a Competitive Intelligence Strategy from Scratch

Backlinko

It helps you understand your market better, so you can make smart choices about where to focus and how to stand out. Competitive Intelligence vs. Market Research Competitive intelligence and market research are both important methods of gathering data to make smarter business decisions. Make product enhancements?

Price 87