Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Food and drink influencer trends Food and beverage is a top influencer content category across all consumers. It’s also a top category for women across generations.

Influencer Marketing 131

Influencer Marketing Market Trends Gen Z Fashion 131

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 Lets say you own a restaurant that serves Mexican food in Toronto with a college-age customer base.

Branding 80

Branding Gen Z Pharmaceutical Health 80

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. SEMrush) The U.S.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Here are five guaranteed strategies to get you started in the right direction.

Millennials 52

Millennials Entertainment User-Generated Marketers 52

Hubspot Marketing

JANUARY 30, 2024

And while I don’t consider myself a food connoisseur by any means, I was a food journalist in a past life, so I continue to stay on top of the latest stories and trends surrounding the restaurant industry. And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies.

Food 124

Food Marketers Marketing Millennials 124

Martech

FEBRUARY 7, 2024

I was recently at a restaurant where a robot brought out my food. Here’s a hypothetical example: The marketing team for an athletic footwear company wants to better target millennials in an upcoming campaign for a new style of running shoes. Part of the marketing strategy is to launch co-branded ads with retailers.

Millennials 124

Millennials Marketers Marketing Marketing Automation Platform 124

Marketing Insider Group

SEPTEMBER 23, 2015

We scoured our archives and asked content marketers to weigh in, and here’s our list of the 32 Top Content Marketing Brands of 2015. Denny’s blog is a downright hilarious collection of user-generated content, upbeat notes of encouragement, and silly food humor. It’s definitely a marketing “grand slam.”. Whole Foods.

Content Marketing 111

Content Marketing Branding Food Millennials 111

Sprout Social

MAY 21, 2019

52% use their platform to develop their knowledge of great food and drinks. Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 50% of millennials use Pinterest every month. Time to get Pinning.

Millennials 112

Millennials Shoppers Food User-Generated 112

Neil Patel

DECEMBER 29, 2020

If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing. Some of the most recognizable brands in the world include memes in their content marketing strategy.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Hubspot Marketing

AUGUST 12, 2022

According to the data, Millennials (38%) care most the ethical products while Gen-X cares the most about the environmental impact. Sustainable marketing looks at ways to nurture consumers during the entire buyer’s journey. Social media is one of the best and easiest ways to implement a sustainable marketing strategy.

Gen Z 144

Gen Z Education Marketers Marketing 144

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Millennials.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Sprout Social

MARCH 13, 2025

Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Hubspot Marketing

JANUARY 21, 2020

Target audiences are a pillar of most businesses influencing decision making for marketing strategy, such as where to spend money on ads, how to appeal to customers, and even what product to build next. The language is relaxed, it engages users, and is generally geared towards a younger, millennial crowd. Lightlife Foods.

Food 143

Food Analytics Millennials Target Market 143

SmartBrief - Marketing

DECEMBER 10, 2024

Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Neil Patel

FEBRUARY 3, 2021

Millennials or Zoomers? People buy for any number of reasons, but some of the most common include: To fill a basic need: The bottom tier of Maslow’s Hierarchy of Needs , including things like food and shelter. Look how the fast-food giant defines its target market: It’s trying to reach literally everyone! Click “Save.”.

Target Market 145

Target Market Food User-Generated Marketers 145

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Younger millennials (ages 25-34) consume content across all formats equally.

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Neil Patel

JANUARY 28, 2021

In a Tenor survey , two-thirds of millennials said gifs did a better job conveying emotions than text. How ow does this relate to marketing? How ow does this relate to marketing? How can you harness the power of gifs to boost your marketing strategy ? How could you use gifs in your marketing strategy?

Promotion 141

Promotion Branding Entertainment Millennials 141

Neil Patel

JUNE 22, 2021

If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. Focus on Facts and Data. population.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketers 145

Marketing Insider Group

NOVEMBER 21, 2022

There are many opportunities, from switching to digital ticketing systems to replacing plastic bottles and cutlery with biodegradable alternatives, using seasonal, local produce in catering, and donating leftover food to local charities. Food trucks and swag bags, VIP sections and photo opportunities.

Event Marketing 127

Event Marketing Food Millennials Entertainment 127

Hubspot Marketing

JANUARY 5, 2021

Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. Let’s face it, we love videos. Image Source.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Neil Patel

APRIL 13, 2021

Why You Should Use Influencers in Your Marketing Strategy. Before we get started, let’s touch on influencer marketing more generally. While influencer marketing isn’t for everyone, I think you should give it a go if it makes sense for your business. Is it worth your time, or should you leave the influencer trend behind?

Influencer Marketing 135

Influencer Marketing Key Performance Indicator Millennials Promotion 135

Hubspot Marketing

NOVEMBER 5, 2019

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. Below, I'll give you a rundown of the opportunities each social network listed in the poll above offer when it comes to marketing physical products.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Hootsuite

JULY 8, 2020

You can start with broad categories like millennials or single dads. They also help to guide the company’s overall approach to its social media marketing strategy. is driven by food and wine, aquatic and coastal, and nature and wildlife experiences. plans longer trips exploring more of the country.

Fashion 145

Fashion Food Analytics Education 145

Neil Patel

OCTOBER 19, 2021

Tracking allows you to spot patterns and refine your marketing strategy. According to the stats : Sixty-nine percent of millennials have FOMO. For example, an organic store selling nutritious foods and natural skincare products could pair with a local beauty salon or a gym. It provides targeted reach.

Shipping 144

Shipping Shoppers Retail Transform 144

Marketing Insider Group

DECEMBER 27, 2019

Research suggests that Boomers and Gen Xers spend around 80% of their casino money on slots and table games — leaving 20% for food and entertainment — while Millennials spend about 30% on gambling and 70% on non-gaming services. Although they share a gambling interest, not all casino goers are the same.

Customer 115

Customer Entertainment Millennials Shoppers 115

Hootsuite

AUGUST 10, 2021

There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

Influencer Marketing 145

Influencer Marketing Marketers Marketing Affiliate Marketing 145

Sprout Social

MAY 5, 2019

If you’ve started researched on influencer marketing before, you may have found conflicting information, with recommendations that range from you should absolutely be using influencers or that they’re not necessary for growth. Read on for our tips to determine if influencer marketing is for you. Are they legit?

Influencer Marketing 112

Influencer Marketing Fashion Marketers Marketing 112

Marketing Insider Group

OCTOBER 21, 2019

Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more. Your marketing strategy is one of them. You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. Know Your Audience. What will they gain from attending?

Event Marketing 100

Event Marketing Millennials Marketers Marketing 100

Neil Patel

OCTOBER 14, 2021

It’ll also help you tailor your marketing strategies to the unique features offered by the platform. This can be great for fashion and food brands. For instance, data shows Millennials spent the most money on Black Friday deals. Then use social media platforms like Instagram.

Shoppers 137

Shoppers Shipping Millennials Fashion 137

Content Marketing Institute

MAY 7, 2018

In the heavily saturated world of food and cooking blogs, most content creators adopt a gentle, sophisticated brand voice with descriptive language and long, detail-heavy sentences. In a pretentious, gentle world of food blogs, @thugkitchen’s voice stands out. s largest real estate brands – with their content marketing strategy.

Food 111

Food Copywriting Real Estate Millennials 111

Neil Patel

JULY 31, 2021

Marketing strategies at this stage could include free trials, actionable emails, and CTAs, or calls to action. Implement Strategies and Create Content to Generate Awareness. It all depends on your audience, brand goals, and marketing strategy. Where should you display testimonials? Create Loyalty Programs.

User-Generated 145

User-Generated Analytics Millennials Product 145

Hootsuite

JANUARY 13, 2022

times more likely to view user-generated content as authentic compared to content created by brands, the time to invest in an authenticity-driven social marketing strategy is now. This is why people don’t trust marketers or advertisers. And with consumers 2.4 Source: Business Wire. Next to nothing.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Sprout Social

JUNE 20, 2024

This guide will give you an overview of the UK influencer market, from the costs to the different influencer niches. Plus, we’ve put together a step-by-step plan for developing your UK influencer marketing strategy. A 2023 survey of UK consumers also found that 84% of Gen Z and 68% of Millennials followed influencers.

Gen Z 54

Gen Z Millennials Food Fashion 54

Hubspot Marketing

FEBRUARY 23, 2024

Pro tip: Continuously refine and align your efforts with customer expectations through innovative marketing strategies and comprehensive data metrics. Best for: Marketers looking to not only keep up with ever-changing demands and improve the customer experience. Factors Influencing Bounce Rates Integrated marketing strategies.

Direct Mail 115

Direct Mail Marketers Marketing Social Media Marketing 115

Spiralytics

FEBRUARY 7, 2023

From food and medication to education and work, social media bridges the physical and virtual worlds, making connections easier. With the help of the current trends, backed up by solid facts, curating an effective marketing strategy will be achievable. Social media is one of the world’s top communication channels—if not the top.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95