Martech

AUGUST 1, 2024

They are both fast food companies using AI technology during the food ordering process. When you enter a McDonald’s, you’re greeted by a kiosk for placing your order, not an employee. Customers can place their orders even without entering the restaurant. McDonald’s uses technology to reduce employee interaction.

Email Marketing

Hubspot Marketing

AUGUST 20, 2024

This article on the 23 best marketing automation tools is a great place to start. Ventura Foods Website Chatbot Ventura Foods is a food manufacturer that produces product lines like Hidden Valley Salad Dressing and Smart Balance Butter. I asked the bot a few questions like “What does Ventura Foods do?”

User-Generated

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. Unilever used The Trade Desk to place ads strategically for the new dessert flavors in the Foodpanda app.

Gen Z

Sprout Social

NOVEMBER 19, 2024

But that’s only if marketers understand how to hire an influencer in the first place. Brand and audience affinity If you’re marketing a health product, it’d be counter-productive to partner with an influencer known for reviewing fast food. In the below example, M&S Food partners with UK footballing legend Ian Wright.

Gen Z

Martech

JULY 25, 2025

Consent-driven interaction is taking its place. from your favorite coffee chain or fast food restaurant) that remember your favorite order. Marketers had started adapting, and consumer expectations had changed. While third-party cookies may live on a little longer , the old model of behind-the-scenes tracking is running out of road.

Digital Marketing

Buffer Marketing

DECEMBER 3, 2024

Location hashtags : These are hashtags like #Toronto which specifies a place. Use them if you’re running an event in a new location, driving foot traffic to your store, or simply posting about a new place. For example, let’s say you’re a food creator sharing healthy, easy-to-make vegan recipes.

User-Generated

Businesses Grow

DECEMBER 9, 2024

There’s a growing recognition that this is where the real conversations, collaborations, and insights are taking place (and it’s out of reach of social listening platforms). For example, fast-food restaurant Jack In The Box hosted an online late-night party on Discord during Comicon with live music, contests, and food giveaways.

Branding

Sprout Social

JUNE 11, 2025

Kevin Hoffman, Chili’s CEO, told the Wall Street Journal : “We saw that people on social media were posting their fast food receipts and complaining about how expensive their meals were. Pernod Ricard, the world’s second largest wine and spirits merchant, found an ideal place to promote their diverse portfolio year round—Pinterest.

Branding

Set Up

MAY 1, 2025

the Chief Marketing Officer at Noble Food and Pursuits about how he prioritizes relationships and embodies the humanization of marketing. There are expectations, and all of those things fall into place, but they all deal with detail. Set up CEO + Founder, Joe Koufman , spoke with Joshua Sims Sr. , Q4 | What Brand inspires you?

Food

Sprout Social

OCTOBER 11, 2024

Food and beverage The Hershey Company took notice of the online buzz surrounding their Reese’s brand and WNBA star Angel Reese. Other food and beverage brands such as McDonald’s and Hellman’s are partnering with teams and athletes to create unexpected moments. Both of these areas can be murky.

Transform

SocialPilot

OCTOBER 14, 2024

These listings appear right at the top of the search page, complete with a local map and a handy “More Places” link to explore additional businesses in the area. Once your Google business listing is optimized and live, your business has a great chance of landing in Google’s Local Pack also known as the “3-Pack”.

Management

Martech

JULY 17, 2024

We’re gonna see much immersive experiences from a CX perspective, right, whether it’s actual usage of software, whether it’s interactions at a point of sale or a kiosk or an ATM or even ordering, you know, fast food.” In absence of internal governance controls, governments or external agencies can step in.

Transform

Hootsuite

JANUARY 10, 2025

Using data to tell stories from a brands point of view can be very effective, as it bridges that place between logic and emotion and lets a brand connect with a reader on a deeper level, says Froese. Ironically, social media can be a tricky place for getting data anyone can post a TikTok saying just about anything.

PR

Sprout Social

DECEMBER 2, 2024

For example, Biona Organic, a vegetarian food brand, collaborated with Christinasots, a UK-based vegan macro-influencer to create a unique recipe featuring Biona Organic products. One example of a unique influencer partnership is SeaVees’s deal with inclusive food influencer Lahbco.

Influencer Marketing

Customers.ai

DECEMBER 4, 2024

Leverage Your Website as a Growth Machine Your website isn’t just a place for visitors to browse—it’s your email list’s secret weapon. For example, if you sell fitness gear, partner with a health food company for a co-branded email campaign or exclusive giveaway. The result? A streamlined, data-driven approach to email list growth.

CRM

Martech

APRIL 7, 2025

We didn’t want our trip to end at some crummy fast-food joint. When we got there, the BBQ place was closed. Now we’re looking for “supply-side” direct competitors other all-you-can-eat Japanese BBQ places serving sushi nearby. We wanted a nice, sit-down meal.

Customer

Sprout Social

JUNE 11, 2025

They’re particularly useful for B2C companies or those working in industries like beauty or food. It targets an audience interested in the product in a way that’s different from more traditional content types like food reviews or recipes. She partnered with Sage Appliances UK to promote their coffee machine to her audience.

Influencer Marketing

Hubspot Marketing

NOVEMBER 15, 2024

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Digital marketing like SEO, email, and social media. Monitor metrics and adjust. Accordingly, you’ll need to track more than the typical sets of metrics.

CMO

Sprout Social

NOVEMBER 26, 2024

Place the disclosure up front , with the endorsement message, where followers will immediately see it. In 2023, the FTC issued warning letters to TikTok and Instagram health influencers who failed to disclose paid endorsements for artificial sweeteners and sugary foods. DO: Be crystal-clear. Match the disclosure to the media format.

Gen Z

Hubspot Marketing

FEBRUARY 3, 2025

For example, the main characters in one of my favorite anime, "Devil is a Part-Timer," work at a place called "MgRonalds," a parody of the fast-food chain. Our agencies leveraged data to understand the right ways and places to connect to keep people coming back.

Gen Z

Sprout Social

APRIL 10, 2025

From comedy sketches to UK foods, here are the 15 UK TikTok trends impacting the app at the moment. The influence of UK food TikTok and creative food recipes When it comes to TikTok trends, food is one of the most influential categories for UK users. NellsKitchn is a good example of an account doing this in practice.

Gen Z

Backlinko

OCTOBER 21, 2024

Nisha’s research process included: Watching YouTube videos from Thai creators (with subtitles if necessary) Reading articles by food writers specializing in Thai cuisine Studying traditional ingredients and cooking methods “I do a ton of research to begin. The perfectly placed garnishes? That’s no accident.

SEO

Buffer Marketing

JULY 22, 2024

Ads can be placed across Facebook, Messenger, Instagram, and Meta Audience Network. Ads can be placed on Facebook and Instagram. Facebook will use your set criteria to find the right place and time to show your ad to your target audience. The key differences between the two lie in your campaign setup and campaign objectives.

Advertising

Sprout Social

DECEMBER 12, 2024

Food & beverage brands making a splash where its least expected When you picture food and beverage marketing, usually mouth-watering professional images come to mind. But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. But others are local gems and niche treasures.

Gen Z

Martech

MARCH 5, 2025

The store isnt just another place to buy glasses its an extension of the brand experience, serving as a product showroom and an embodiment of Warby Parkers customer-first ethos. They blend ecommerce convenience with in-store expertise, letting customers try on frames in real life while enjoying digital features like virtual try-ons.

Branding

Hubspot Marketing

NOVEMBER 12, 2024

Don’t ignore the comment section: The comment section is a great place to engage in active listening. Remember that not every suggestion needs to be implemented, but if several guests mention the same issue (like unclear communication or super long wait times for food), those topics should be top priorities for your next event.

Energy

Backlinko

DECEMBER 5, 2024

You can use Semrushs Review Management tool to easily monitor and manage all your reviews across multiple platforms in a single place. For example, a restaurant could publish a blog post about popular local food festivals. And address concerns of those who leave negative reviews.

Search Marketers

Sprout Social

SEPTEMBER 24, 2024

For example, a search for #HealthyFood on Instagram brings up nutrition experts, food bloggers and wellness advocates already creating content that aligns with your brand. Use this week as a guideline and adjust as needed to ensure all elements are in place before going live. Start with a hashtag search on platforms like Instagram.

Influencer Marketing

Sprout Social

MAY 8, 2025

For example, a cookware brand can browse the food and drink communities on Reddit to see what users talk about. For example, a fast food brand may want to listen for specific menu items or delivery services. Subreddits like r/dropshipping and r/entrepreneur are good places to start, as users often talk about trending products here.

Gen Z

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Define your goals and objectives So, why are you planning to post on LinkedIn in the first place?

Marketing Strategy

Martech

FEBRUARY 7, 2025

But how do you ensure you’re reaching someone truly looking for a food supplier for their restaurant and not just Joe Schmoe craving a steak dinner? With the right targeting and tracking in place, Meta can be a powerful tool for B2B advertising. The key is strategic targeting.

Advertising

SocialPilot

DECEMBER 11, 2024

Get a centralized platform to monitor, analyze, and respond to customer reviews from multiple online platforms, all in one place. In addition, you should specifically mention the issues they mentioned, such as poor food quality or slow service. We are reviewing our food preparation processes to prevent this from happening again.

Food

Neil Patel

JUNE 10, 2025

Product sampling and demos Yes, the last time you were offered free food samples at a supermarket or local bakery is an example of experiential marketing, too. Product sampling works well for food, beauty, tech, and anything that’s better experienced than explained. It could be a cooking class, a DIY session, or a skill-based workshop.

Gen Z

Hootsuite

APRIL 2, 2025

View this post on Instagram A post shared by Hilton Toronto (@hiltontoronto) Luxury-seekers are also prioritized by Hiltons marketing team much of the photos and videos splashed across their brands social feeds include picturesque panoramas, spreads of delicious-looking food, and very relaxed, happy people.

Branding

Martech

JULY 29, 2025

That usually means prioritizing the bottom of the funnel — where conversions happen — at the expense of the stages that make those conversions possible in the first place. Over the years, however, many marketing analytics tools have trained us to place most — if not all — of the value on last-touch channels at the bottom of the funnel.

Food

Buffer Marketing

OCTOBER 31, 2024

Since Instagram is such a visual platform, high-quality imagery typically performs well, but raw footage has its place. Thrive Market posts drool-worthy recipes, like this vegan pumpkin loaf, using food items you can buy on their website: View this post on Instagram A post shared by Thrive Market (@thrivemarket) 6.

Transform

Backlinko

FEBRUARY 7, 2025

Trend analysis tells you: Two competitors added plant-based options in the last quarter Five of them started a weekend-only delivery service Many highlight “locally sourced” in their content These patterns indicate customers prefer plant-based options and care about food sourcing. Theres also a demand for weekend-only plans.

Price