Martech

AUGUST 1, 2024

They are both fast food companies using AI technology during the food ordering process. When you enter a McDonald’s, you’re greeted by a kiosk for placing your order, not an employee. Customers can place their orders even without entering the restaurant. McDonald’s uses technology to reduce employee interaction.

Email Marketing 133

Email Marketing Food Marketing Marketers 133

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. Unilever used The Trade Desk to place ads strategically for the new dessert flavors in the Foodpanda app.

Gen Z 108

Gen Z Retail Food Millennials 108

Backlinko

NOVEMBER 8, 2024

We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Get all the four Ps of marketing right, and your campaigns fall into place. But price , place t, and promotion miss the mark. Nailed place and promotion.

Price 112

Price Real Estate Promotion Food 112

Jeff Bullas

FEBRUARY 1, 2023

Desperation Sometimes side hustles are born from desperation such as being unable to pay the bills or put food on the table. Airbnb Airbnb is an online marketplace that connects people looking for a place to stay with people who have a spare room or home to rent out. Another example. In 2020, Uber generated $14.1 billion in revenue.

Food 278

Food User-Generated Shoppers Retail 278

Hubspot Marketing

AUGUST 20, 2024

This article on the 23 best marketing automation tools is a great place to start. Ventura Foods Website Chatbot Ventura Foods is a food manufacturer that produces product lines like Hidden Valley Salad Dressing and Smart Balance Butter. I asked the bot a few questions like “What does Ventura Foods do?”

User-Generated 127

User-Generated Food Transform Marketing 127

Sprout Social

APRIL 10, 2025

From comedy sketches to UK foods, here are the 15 UK TikTok trends impacting the app at the moment. The influence of UK food TikTok and creative food recipes When it comes to TikTok trends, food is one of the most influential categories for UK users. NellsKitchn is a good example of an account doing this in practice.

Gen Z 105

Gen Z Food Fashion Millennials 105

Hubspot Marketing

SEPTEMBER 23, 2024

The photos conveyed a sense of nostalgia for the many performances that have taken place at the decades-old opera house. Authenticity Whatever story you‘re trying to tell needs to come from a genuine place. Boud took gorgeous photos of an unusually empty Sydney Opera House , a site most people may never see again.

Food 112

Food Energy Health Place 112

Sprout Social

MAY 8, 2025

For example, a cookware brand can browse the food and drink communities on Reddit to see what users talk about. For example, a fast food brand may want to listen for specific menu items or delivery services. Subreddits like r/dropshipping and r/entrepreneur are good places to start, as users often talk about trending products here.

Gen Z 128

Gen Z Industry Insights User-Generated Health 128

Sprout Social

NOVEMBER 19, 2024

But that’s only if marketers understand how to hire an influencer in the first place. Brand and audience affinity If you’re marketing a health product, it’d be counter-productive to partner with an influencer known for reviewing fast food. In the below example, M&S Food partners with UK footballing legend Ian Wright.

Gen Z 116

Gen Z Health Influencer Marketing Food 116

Businesses Grow

DECEMBER 9, 2024

There’s a growing recognition that this is where the real conversations, collaborations, and insights are taking place (and it’s out of reach of social listening platforms). For example, fast-food restaurant Jack In The Box hosted an online late-night party on Discord during Comicon with live music, contests, and food giveaways.

Branding 109

Branding Food Education Advertisers 109

Hubspot Marketing

DECEMBER 12, 2023

From setting up your tent to preparing your food to connecting with your natural surroundings, camping demonstrates an adventurous personality. Cooking Do you have a food blog? If cooking is a significant hobby of yours, there’s a place for it on your resume. Participate in cooking competitions?

Place 122

Place Real Estate Non-Profit Finance 122

Sprout Social

OCTOBER 11, 2024

Food and beverage The Hershey Company took notice of the online buzz surrounding their Reese’s brand and WNBA star Angel Reese. Other food and beverage brands such as McDonald’s and Hellman’s are partnering with teams and athletes to create unexpected moments. Both of these areas can be murky.

Transform 95

Transform Gen Z Fashion Food 95

Martech

APRIL 7, 2025

We didn’t want our trip to end at some crummy fast-food joint. When we got there, the BBQ place was closed. Now we’re looking for “supply-side” direct competitors other all-you-can-eat Japanese BBQ places serving sushi nearby. We wanted a nice, sit-down meal.

Customer 110

Customer Food Place Branding 110

Sprout Social

NOVEMBER 26, 2024

Place the disclosure up front , with the endorsement message, where followers will immediately see it. In 2023, the FTC issued warning letters to TikTok and Instagram health influencers who failed to disclose paid endorsements for artificial sweeteners and sugary foods. DO: Be crystal-clear. Match the disclosure to the media format.

Gen Z 127

Gen Z Influencer Marketing Health Promotion 127

SocialPilot

OCTOBER 14, 2024

These listings appear right at the top of the search page, complete with a local map and a handy “More Places” link to explore additional businesses in the area. Once your Google business listing is optimized and live, your business has a great chance of landing in Google’s Local Pack also known as the “3-Pack”.

Management 104

Management Food Place Customer 104

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Define your goals and objectives So, why are you planning to post on LinkedIn in the first place?

Marketing Strategy 131

Marketing Strategy Content Marketing Thought Leadership Marketing 131

Buffer Marketing

DECEMBER 3, 2024

Location hashtags : These are hashtags like #Toronto which specifies a place. Use them if you’re running an event in a new location, driving foot traffic to your store, or simply posting about a new place. For example, let’s say you’re a food creator sharing healthy, easy-to-make vegan recipes.

User-Generated 117

User-Generated Food Management Price 117

Sprout Social

DECEMBER 2, 2024

For example, Biona Organic, a vegetarian food brand, collaborated with Christinasots, a UK-based vegan macro-influencer to create a unique recipe featuring Biona Organic products. One example of a unique influencer partnership is SeaVees’s deal with inclusive food influencer Lahbco.

Influencer Marketing 115

Influencer Marketing Food User-Generated Affiliate Marketing 115

Hootsuite

JANUARY 10, 2025

Using data to tell stories from a brands point of view can be very effective, as it bridges that place between logic and emotion and lets a brand connect with a reader on a deeper level, says Froese. Ironically, social media can be a tricky place for getting data anyone can post a TikTok saying just about anything.

PR 125

PR Communications Management Food 125

Sprout Social

AUGUST 30, 2024

Digital customer service empowers brands to be in multiple places at once. Food for thought: 63% of consumers agree that the quality of social customer support significantly influences their loyalty to a brand they provide. Below we dig into the value of having a comprehensive digital customer service strategy. Translation?

Customer 132

Customer Food CRM Customer Journey 132

Hubspot Marketing

NOVEMBER 12, 2024

Don’t ignore the comment section: The comment section is a great place to engage in active listening. Remember that not every suggestion needs to be implemented, but if several guests mention the same issue (like unclear communication or super long wait times for food), those topics should be top priorities for your next event.

Energy 105

Energy Food Communications Place 105

SocialPilot

DECEMBER 11, 2024

Get a centralized platform to monitor, analyze, and respond to customer reviews from multiple online platforms, all in one place. In addition, you should specifically mention the issues they mentioned, such as poor food quality or slow service. We are reviewing our food preparation processes to prevent this from happening again.

Food 110

Food Management User-Generated SEO 110

Search Engine Land

SEPTEMBER 13, 2024

How to make the retail experience better Place the information where it’s needed On each aisle, they can place a sheet of paper or sign showing which styles or brands are for what type of user. This is similar to how we would place “ships anonymously” for stores that sell embarrassing items.

Retail 84

Retail SEO Shipping Food 84

Hubspot Marketing

FEBRUARY 3, 2025

For example, the main characters in one of my favorite anime, "Devil is a Part-Timer," work at a place called "MgRonalds," a parody of the fast-food chain. Our agencies leveraged data to understand the right ways and places to connect to keep people coming back.

Gen Z 65

Gen Z Fashion Food Marketing 65

Sprout Social

MARCH 14, 2025

A live social shopping event typically takes place on a social media platform like TikTok, YouTube or Instagram, or a dedicated live shopping platform (more on these later). Forty-three percent of U.S., 52% of European and 64% of Latin American users attend live shopping events at least once a month. How does live social shopping work?

Branding 122

Branding Gen Z Energy Shoppers 122

Buffer Marketing

OCTOBER 10, 2024

It’s the place to share your origin story, social proof, mission statement, company values, and a whole lot more. Huel Who is Huel : Huel sells nutritionally rich, plant-based foods. Take elements from it that you can incorporate into your own web page! But first… What even is an About Us page?

Non-Profit 121

Non-Profit Health Food Energy 121

Martech

MARCH 5, 2025

The store isnt just another place to buy glasses its an extension of the brand experience, serving as a product showroom and an embodiment of Warby Parkers customer-first ethos. They blend ecommerce convenience with in-store expertise, letting customers try on frames in real life while enjoying digital features like virtual try-ons.

Branding 81

Branding Retail eCommerce Customer loyalty 81

Martech

FEBRUARY 7, 2025

But how do you ensure you’re reaching someone truly looking for a food supplier for their restaurant and not just Joe Schmoe craving a steak dinner? With the right targeting and tracking in place, Meta can be a powerful tool for B2B advertising. The key is strategic targeting.

Advertising 81

Advertising Advertisers User-Generated Food 81

SocialPilot

FEBRUARY 6, 2025

Almost everyone uses Google, making it the best place to collect and showcase customers’ positive experiences with your business. For instance, a Google search for a business, Hersheys Chocolate World, and a place, The Statue of Liberty, shows ratings, reviews, and images, offering a complete user experience.

Real Estate 65

Real Estate Customer Food User-Generated 65

Hubspot Marketing

NOVEMBER 15, 2024

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Digital marketing like SEO, email, and social media. Monitor metrics and adjust. Accordingly, you’ll need to track more than the typical sets of metrics.

CMO 120

CMO Traditional Marketing Communications Marketing 120

Buffer Marketing

JULY 22, 2024

Ads can be placed across Facebook, Messenger, Instagram, and Meta Audience Network. Ads can be placed on Facebook and Instagram. Facebook will use your set criteria to find the right place and time to show your ad to your target audience. The key differences between the two lie in your campaign setup and campaign objectives.

Advertising 113

Advertising Advertisers User-Generated Management 113

Sprout Social

DECEMBER 12, 2024

Food & beverage brands making a splash where its least expected When you picture food and beverage marketing, usually mouth-watering professional images come to mind. But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. But others are local gems and niche treasures.

Gen Z 92

Gen Z Branding Retail Education 92

SocialPilot

APRIL 1, 2025

Thats why platforms like Google Places, Google Maps, and Google Business Profile are essential for small businesses. Restaurants & Cafes : Add your menu, take bookings, and even let customers order food online. Option 1: “We offer great food at the best prices!” START FREE TRIAL TODAY 6.

Food 72

Food Marketing Marketers Promotion 72

Sprout Social

DECEMBER 20, 2024

They don’t just go for the biggest names; they seek out creators who have a genuine passion for food and who can authentically connect with Chipotle’s target audience. Creative freedom for creators places into this. This ensures that the content remains authentic and resonates with the creators’ unique followers.

Branding 127

Branding Influencer Marketing User-Generated Key Performance Indicator 127

Backlinko

OCTOBER 21, 2024

Nisha’s research process included: Watching YouTube videos from Thai creators (with subtitles if necessary) Reading articles by food writers specializing in Thai cuisine Studying traditional ingredients and cooking methods “I do a ton of research to begin. The perfectly placed garnishes? That’s no accident.

SEO 101

SEO Finance User-Generated Food 101

Sprout Social

SEPTEMBER 24, 2024

For example, a search for #HealthyFood on Instagram brings up nutrition experts, food bloggers and wellness advocates already creating content that aligns with your brand. Use this week as a guideline and adjust as needed to ensure all elements are in place before going live. Start with a hashtag search on platforms like Instagram.

Influencer Marketing 101

Influencer Marketing Marketing Strategy Marketing Marketers 101

Martech

MAY 13, 2025

The problem is often higher in the marketing food chain. My goal is to help marketers understand what happens when they place email at the strategic center of the marketing program to achieve greater audience insights, build loyalty and create the strong connections that will win the battle of the overcrowded inbox. Processing.

Promotion 90

Promotion Education Food Email Marketing 90