Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. Unilever used The Trade Desk to place ads strategically for the new dessert flavors in the Foodpanda app.

Gen Z 108

Gen Z Retail Food Millennials 108

Martech

JULY 17, 2024

Performance should be reliable, transparent and ethical, accelerating productivity and improving customer experience, while adding measurable value to stakeholders.” If you don’t have those processes in place, I think that you’re setting yourself up for for trouble,” said Moran.

Transform 144

Transform Food Analytics Place 144

Sprout Social

MAY 8, 2025

Find out what people really think about your competitors and compare that to the sentiment towards your products or services. For example, a cookware brand can browse the food and drink communities on Reddit to see what users talk about. This user-generated content may give you innovative ideas for new campaigns and products.

Gen Z 126

Gen Z Industry Insights User-Generated Health 126

Jeff Bullas

FEBRUARY 1, 2023

Desperation Sometimes side hustles are born from desperation such as being unable to pay the bills or put food on the table. The founders of Etsy, Kalin, Maguire, and Schoppik, were all artists and crafters who saw a need for an online platform that would allow artisans to sell their products directly to consumers. Another example.

Food 278

Food User-Generated Shoppers Retail 278

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services. The photos conveyed a sense of nostalgia for the many performances that have taken place at the decades-old opera house.

Food 112

Food Energy Health Place 112

AWeber

MARCH 11, 2024

You have a passion for food and want to share it with the world. And it gives you another way to earn income and promote your books and products to a wider audience. Plus, there’s all the food. Plus, there’s all the food. Food blogging prep work: define your purpose Perhaps you want to share your culture through food.

Food 118

Food Affiliate Marketing SEO Promotion 118

Sprout Social

NOVEMBER 19, 2024

But that’s only if marketers understand how to hire an influencer in the first place. Brand and audience affinity If you’re marketing a health product, it’d be counter-productive to partner with an influencer known for reviewing fast food. This will help you partner on more targeted and effective campaigns.

Gen Z 114

Gen Z Health Influencer Marketing Food 114

Sprout Social

APRIL 10, 2025

From comedy sketches to UK foods, here are the 15 UK TikTok trends impacting the app at the moment. The influence of UK food TikTok and creative food recipes When it comes to TikTok trends, food is one of the most influential categories for UK users. NellsKitchn is a good example of an account doing this in practice.

Gen Z 102

Gen Z Food Fashion Millennials 102

Sprout Social

NOVEMBER 26, 2024

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Gen Z 126

Gen Z Influencer Marketing Health Promotion 126

Businesses Grow

DECEMBER 9, 2024

There’s a growing recognition that this is where the real conversations, collaborations, and insights are taking place (and it’s out of reach of social listening platforms). Show us relevant new products and how to use them. I’ve had the honor of working with some mega brands on their community strategies.

Branding 109

Branding Food Education Advertising 109

Martech

APRIL 7, 2025

They focus on companies that offer similar products or services, but customers don’t make decisions based on industry categories. Traditionally, competition means anyone offering the same product or service: Burger King competes with McDonald’s. We didn’t want our trip to end at some crummy fast-food joint.

Customer 110

Customer Food Place Branding 110

SocialPilot

OCTOBER 14, 2024

If you are among the 93% of consumers, you probably check the reviews before investing in a product or going to a restaurant. These listings appear right at the top of the search page, complete with a local map and a handy “More Places” link to explore additional businesses in the area.

Management 104

Management Food Place Customer 104

Sprout Social

OCTOBER 11, 2024

Food and beverage The Hershey Company took notice of the online buzz surrounding their Reese’s brand and WNBA star Angel Reese. Other food and beverage brands such as McDonald’s and Hellman’s are partnering with teams and athletes to create unexpected moments. Both of these areas can be murky.

Transform 95

Transform Gen Z Fashion Food 95

Sprout Social

DECEMBER 2, 2024

Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Regardless of product, partnering with an influencer can get your business in front of the right audience. Influencers and creators play a pivotal role in global social media marketing.

Influencer Marketing 113

Influencer Marketing Food User-Generated Affiliate Marketing 113

Hootsuite

JANUARY 10, 2025

Using data to tell stories from a brands point of view can be very effective, as it bridges that place between logic and emotion and lets a brand connect with a reader on a deeper level, says Froese. Ironically, social media can be a tricky place for getting data anyone can post a TikTok saying just about anything. says Froese.

PR 125

PR Communications Management Food 125

Hubspot Marketing

MAY 28, 2025

I dont want to read novel-length product descriptions. It shows off your product and convinces people to buy fast. Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. And live-streamed videos take third place.

eCommerce 103

eCommerce Shoppers Marketers Marketing 103

Hubspot Marketing

JANUARY 6, 2023

When you’re trying to meet personal and/or professional goals, one of the first things you evaluate is your productivity. Discover low-effort ways to boost your productivity – whether you’re working from home or heading to the office. How to Increase Productivity at Work. Figure out your productivity patterns.

Product 143

Product Energy Food Place 143

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Sounds too good to be true? What is live social shopping?

Branding 118

Branding Gen Z Energy Shoppers 118

Hubspot Marketing

DECEMBER 12, 2023

Photography I was scrolling through X (formerly Twitter) when I saw that senior product manager Diego Granados shared the resume he used to land a job at Microsoft in 2019. You can even get specific and list the type of photography you’re interested in, like iPhone, film, or product photography. Cooking Do you have a food blog?

Place 122

Place Real Estate Non-Profit Finance 122

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 125

Product SEO Copywriting eCommerce 125

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Define your goals and objectives So, why are you planning to post on LinkedIn in the first place?

Marketing Strategy 129

Marketing Strategy Content Marketing Thought Leadership Marketers 129

Search Engine Land

SEPTEMBER 13, 2024

The same SEO , UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. The products in the store (at least the running shorts) do not match the names or signage of the products on the website. Place them in the relevant aisles or sections of the store.

Retail 84

Retail SEO Shipping Food 84

Sprout Social

DECEMBER 20, 2024

Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand.

Branding 127

Branding Influencer Marketing User-Generated Key Performance Indicator 127

Buffer Marketing

DECEMBER 3, 2024

Instagram divides its hashtags into nine types: Product or service related hashtags: These are hashtags like #smallbusinessowner that talk about your core offering. Location hashtags : These are hashtags like #Toronto which specifies a place. Use them as placeholders in as many posts as possible to establish your niche.

User-Generated 117

User-Generated Food Management Price 117

Hubspot Marketing

NOVEMBER 15, 2024

Marketing, sales, customer support, product development: each department was accountable to the company in total but operated within their own walls. He defines it as “shaping an experience for the customer that goes beyond the product.” Invite teams who influence how customers experience your company’s product or service.

CMO 120

CMO Traditional Marketing Communications Marketers 120

SocialPilot

DECEMBER 11, 2024

Get a centralized platform to monitor, analyze, and respond to customer reviews from multiple online platforms, all in one place. In addition, you should specifically mention the issues they mentioned, such as poor food quality or slow service. We are reviewing our food preparation processes to prevent this from happening again.

Food 110

Food Management User-Generated SEO 110

Buffer Marketing

OCTOBER 10, 2024

It’s the place to share your origin story, social proof, mission statement, company values, and a whole lot more. Give them a concise introduction to your brand and its products or services. By visuals, I don't (just) mean bold photos of your product or you. But first… What even is an About Us page?

Non-Profit 121

Non-Profit Health Food Energy 121

Martech

MARCH 5, 2025

The store isnt just another place to buy glasses its an extension of the brand experience, serving as a product showroom and an embodiment of Warby Parkers customer-first ethos. The two-story, 150,000-square-foot space offers a comprehensive selection of home furnishings, decor, housewares, appliances and home improvement products.

Branding 81

Branding Retail eCommerce Customer loyalty 81

Sprout Social

DECEMBER 12, 2024

Food & beverage brands making a splash where its least expected When you picture food and beverage marketing, usually mouth-watering professional images come to mind. But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. But others are local gems and niche treasures.

Gen Z 90

Gen Z Branding Retail Education 90

SocialPilot

FEBRUARY 6, 2025

Whats the first thing you do before buying a product, deciding where to eat, or booking a service? Almost everyone uses Google, making it the best place to collect and showcase customers’ positive experiences with your business. million businesses reviewed and over 213 million consumer reviews posted for services and products.

Real Estate 65

Real Estate Customer Food User-Generated 65

Backlinko

DECEMBER 5, 2024

In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location. Local search marketing helps businesses connect with nearby customers who are actively searching for their products or services.

Search Marketers 98

Search Marketers Marketers Marketing SEO 98

Sprout Social

SEPTEMBER 24, 2024

Examples of high-level goals include: Reduce customer acquisition cost (CAC) Increase share of voice in your industry Get product feedback Build brand advocates Become a thought leader While these are common, tailor your goals to your specific challenges. Confirm all stakeholders—from legal to product teams—have approved the plan.

Influencer Marketing 99

Influencer Marketing Marketing Strategy Marketers Marketing 99

Backlinko

OCTOBER 21, 2024

Nisha’s research process included: Watching YouTube videos from Thai creators (with subtitles if necessary) Reading articles by food writers specializing in Thai cuisine Studying traditional ingredients and cooking methods “I do a ton of research to begin. The perfectly placed garnishes? That’s no accident.

SEO 101

SEO Finance User-Generated Food 101

SocialPilot

APRIL 1, 2025

Thats why platforms like Google Places, Google Maps, and Google Business Profile are essential for small businesses. Listing your business and doing marketing for your products/services here is absolutely free! Restaurants & Cafes : Add your menu, take bookings, and even let customers order food online.

Food 72

Food Marketers Marketing Promotion 72

Buffer Marketing

JULY 22, 2024

Ads can be placed across Facebook, Messenger, Instagram, and Meta Audience Network. Ads can be placed on Facebook and Instagram.   Sales: Find people who are likely to buy your product or service. Facebook will use your set criteria to find the right place and time to show your ad to your target audience.

Advertising 113

Advertising Advertisers User-Generated Management 113

Sprout Social

OCTOBER 28, 2024

A brand mention is any reference to your brand’s name, products and services on a blog, website, news article, forum, social media post and other digital channels. They happen when someone talks about a product, service‌ or event associated with the brand, but they may not use a tag or @-mention. What are brand mentions?

Branding 120

Branding Non-Profit User-Generated Food 120

Buffer Marketing

OCTOBER 31, 2024

Since Instagram is such a visual platform, high-quality imagery typically performs well, but raw footage has its place. High-resolution, well-lit content with gorgeous imagery will help you show off the results of a crafty project or the beauty of your products. It just depends on the type of content you're posting.

Transform 117

Transform PR Product User-Generated 117