Sprout Social

JUNE 11, 2025

Much of this is proven by today’s influencer marketing statistics ; according to Q2 2025 Sprout Pulse Survey, 32% of Gen Z now choose to use certain social media platforms because they follow creators or influencers who are active on them. Plus, 32% of Gen Z expect brands to be interacting with influencers on their socials.

Influencer Marketing 104

Influencer Marketing Gen Z Food Health 104

Sprout Social

MARCH 14, 2025

This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Check out our social commerce strategy interview guide to help get you started.

Branding 117

Branding Gen Z Energy Shoppers 117

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. That’s a large chunk of the consumer market.

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124

Sprout Social

DECEMBER 12, 2024

Currys: Going all-in on employee-led original content Currys is the leading omnichannel retailer of technology products and services in the UK and Ireland. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z.

Gen Z 89

Gen Z Branding Retail Education 89

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. Retail media refers to digital channels owned by retail companies.

Retail 104

Retail Gen Z Market Trends Millennials 104

Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. All that’s to say: digital marketing must be a key part of a luxury brand’s strategy going forward.

Marketing Strategy 145

Marketing Strategy Gen Z Marketers Marketing 145

Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. According to Statista , TikTok is more popular with Gen Z than other social networks. TikTok is expected to reach 35 billion users by 2029.

Gen Z 64

Gen Z Transform Fashion Food 64

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Edit and proofread content.

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Sprout Social

MARCH 13, 2025

Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Sprout Social

JULY 20, 2021

This buzzy sales tactic—where retailers create demand around limited edition products or small collections by building hype in the days and weeks leading up to the launch date—is known as a product drop. Made popular by streetwear brands like Supreme, the strategy has been adopted by major retail staples like Nike , Levi’s and more.

Gen Z 142

Gen Z Product Retail Millennials 142

Sprout Social

JANUARY 15, 2025

Retailer Temu recently launched an affiliate influencer program. But social media is often at the core of any integrated affiliate marketing strategy because its where most influencers already connect with their audiences and create content. Trying to reach Gen Z?

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Branding Gen Z 98

Set Up

MAY 20, 2025

In a conversation with Nate Bigger , Founder + CEO of MONPURE and the leader behind the brands marketing strategy, we heard firsthand how the company is navigating the beauty landscape with authenticity, science-led storytelling, and a deep understanding of the emotional side of self-care. In retail, its tactile and experiential.

Gen Z 59

Gen Z Transform Health Millennials 59

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. With guided content marketing, link-building, and influencer marketing, she increased her revenue by 150%. Step 1: Make Some Skincare Marketing Technical Improvements.

Gen Z 141

Gen Z Branding Marketers Marketing 141

Search Engine Land

MAY 30, 2023

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Explore what this means for optimizing the company’s digital marketing strategy. How should B2B marketers use GA4?

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8

Branding 79

Branding Gen Z Pharmaceutical Health 79

Hubspot Marketing

MAY 12, 2025

That said, take a look at fresh data from HubSpots 2025 State of Marketing Report for an insights-driven perspective on why this years biggest and best digital marketing campaigns captured the hearts (and pockets) of modern consumers everywhere: 92% of marketers plan to maintain or increase their investments in brand awareness in 2025.

Gen Z 66

Gen Z Fashion User-Generated Digital Marketing 66

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy. For example, nobody could have predicted how 2020 would change the face of marketing. Source: [link].

Millennials 141

Millennials Gen Z Retail Marketers 141

Neil Patel

JUNE 10, 2025

Experiential marketing, on the other hand, is built to stay in people’s minds for a while. And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. Key Takeaways Experiential marketing thrives on active participation and multi-sensory engagement.

Gen Z 68

Gen Z User-Generated Food Marketers 68

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. Here’s a brief summary of the two: TikTok strategy.

Gen Z 126

Gen Z Transform Retail Entertainment 126

Welcome Software

FEBRUARY 26, 2025

For those that missed the event, want a refresh, or just can't get enough, here are the 9 key takeaways from each of the Content & Beyond sessions this year: 1) Keynote Your content strategy is worn-out. Here's the thing: your marketing strategy might be running, but stats show it's probably not running very efficiently.

Gen Z 52

Gen Z Energy Marketers Marketing 52

Sprout Social

NOVEMBER 7, 2022

Experts predict total retail sales will hit a record high in 2022. To make the most of the holiday season buzz, brands need to stand out in a competitive market with a strong omnichannel strategy. Of the marketers we asked, 90% will run social media holiday campaigns in 2022. Holiday marketing strategies on Pinterest.

Gen Z 132

Gen Z Retail Marketers Marketing 132

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. Understanding Instagram demographics is key to understanding your users.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. In fact, the addictive video platform has carved out a whole new niche in the social selling market.

eCommerce 120

eCommerce Gen Z User-Generated Retail 120

Martech

AUGUST 5, 2021

Good morning, Marketers, and what comes first, strategy or operations? Sedlak doesn’t mean strategy isn’t desirable; just that an operations team could set up a website or a social media presence and generate revenue with no coherent planning or objectives. Coupons, the Gen Z way . Read more here.

Gen Z 112

Gen Z Transform Price User-Generated 112

Marketing Insider Group

OCTOBER 25, 2021

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketing strategy. million for the previous “generation x”.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Neil Patel

FEBRUARY 11, 2021

Whether you’re an online retailer looking to build a physical connection with your customers, a physical retailer looking to test an online presence, or simply looking to create some excitement around your brand, a pop-up shop could be the perfect solution. Pop-up shops are limited-time-only retail stores. What Are Pop-Up Shops?

Fashion 137

Fashion Gen Z Retail Shoppers 137

Sprout Social

FEBRUARY 24, 2020

Don’t let its Gen Z sensibilities deter you—TikTok democratizes content more than any other social platform. Leading the charge for brands was beauty retailer e.l.f. Social is an environment with a formula—share curated content, create a personal brand, amass a following, reach influencer nirvana. But TikTok disrupts that.

Branding 145

Branding Gen Z Fashion Energy 145

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. million, and 109.05 are females.

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. Pokemon Go creator Niantic has taken in-game ads a step further with Rewarded AR.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Hubspot Marketing

APRIL 25, 2022

She has also partnered with the online fashion retailer Shein to promote their SheinX collection. Knowing the popularity of Twitter, and that your competitors are likely to increase their investment in audio chats, Twitter Spaces is definitely a feature you should consider in your marketing strategy. embarrassing. OscarsAtHome.

Gen Z 129

Gen Z Influencer Marketing Social Media Marketing Finance 129

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Continue reading to learn the marketing moves that helped Skims reach unicorn status four times over. Skims Marketing Strategies Winning on Social Instagram is Skims’ top social media channel.

Gen Z 98

Gen Z Millennials Law Fashion 98

Power Digital Marketing

NOVEMBER 29, 2022

Retailers have been fighting an uphill battle since 2008, when the financial crisis plummeted brick-and-mortar sales to a 35-year all-time low. 1 Since then, retailers have been squeezed by thinning margins, increased eCommerce competition and ballooning SG&A (selling, general and administrative expenses).

Retail 52

Retail Gen Z Shoppers eCommerce 52

Martech

MAY 13, 2022

SMS can also be used by retailers to facilitate payments. Although QR codes are associated with mobile marketing, they’re an effective way to engage customers across many offline and online channels. Why marketers should care about mobile marketing. This is an incredibly immersive way to engage with consumers.

Transform 126

Transform Gen Z Shoppers Retail 126

Businesses Grow

OCTOBER 10, 2022

Retail worker. The majority of content creators are Gen Z or millennials. These generations are also more engaged with the world of creators themselves, which may, in turn, influence their own content creation ambitions. In 1920, almost nobody could follow a career path as a “creator.” ” I looked it up!

Gen Z 131

Gen Z Transform Millennials Entertainment 131

Power Digital Marketing

NOVEMBER 30, 2022

With more than 1 million brick-and-mortar stores in the US alone and innumerable storefronts cropping up online – standing out from the crowd isn’t just for retailers. Even so, the marketing tactics that work for digital-only brands won’t necessarily propel retailers forward. What makes retail marketing unique? .

Retail 52

Retail Gen Z Marketers Marketing 52