Sprout Social

MAY 8, 2025

With the rise of social search, unprompted brand discourse and unfiltered consumer sentiment, Reddit has become a goldmine for real-time, organic insightsand a competitive advantage for brands that know how to harness it. Redditors often provide more detailed product feedback than verified reviews on retailer websites.

Gen Z 125

Gen Z User-Generated Industry Insights Health 125

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Gen X: six hours and five minutes.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 126

Gen Z Millennials eCommerce Social Media Marketing 126

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most.

Entertainment 87

Entertainment Gen Z Millennials User-Generated 87

Hubspot Marketing

MAY 12, 2025

Stamped by Sabrinas go-to kiss mark and her undeniably fresh Gen Z wit, this collaboration was truly a match made in marketing heaven. The limited-time drop and exclusive retail partnership with Walmart added urgency, driving traffic and user-generated reviews that extended the campaigns shelf life.

Gen Z 66

Gen Z Fashion User-Generated Digital Marketing 66

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 119

eCommerce Gen Z B2C Shoppers 119

Hootsuite

JULY 27, 2022

The rise of social media and chat apps as sales and customer care channels is changing the way people buy from and interact with brands—and transforming the retail sector as we know it. One thing is for certain: social commerce is here to stay. trillion by 2025. Deliver 5-star customer experiences — at scale.

Customer 144

Customer Gen Z Transform Retail 144

Hubspot Marketing

AUGUST 15, 2022

Rather than going to a brand's online retail store or Facebook/Instagram Shop, prospective customers can now shop and search for products with help from brand representatives on messenger. 1 in 4 people age 18-24 have used social media DMs for customer service in the past three months.

Gen Z 110

Gen Z Millennials Shoppers Retail 110

SocialPilot

FEBRUARY 19, 2025

A global retail chain might prefer Twitter for its established audience and tools, which allow it to promote new products quickly. Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. Gender Distribution: More than half of Bluesky users are male.

Gen Z 112

Gen Z User-Generated Advertising Advertisers 112

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. These data points reveal a unique advantage for brands targeting social media demographics like Reddits through authenticity, community engagement and value-first organic interactions.

Branding 79

Branding Gen Z Pharmaceutical Health 79

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. In fact, the addictive video platform has carved out a whole new niche in the social selling market. That’s because 63% of Gen Z use TikTok on a daily basis. Boom: conversion rates through the roof!

eCommerce 120

eCommerce Gen Z User-Generated Retail 120

Sprout Social

NOVEMBER 7, 2022

Experts predict total retail sales will hit a record high in 2022. To make the most of the holiday season buzz, brands need to stand out in a competitive market with a strong omnichannel strategy. Gen Z uses TikTok as their preferred search engine. Read our complete guide to social media marketing.

Gen Z 132

Gen Z Retail Marketing Marketers 132

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing. #fyp.

Gen Z 129

Gen Z Influencer Marketing Social Media Marketing Finance 129

Sprout Social

FEBRUARY 24, 2020

Social is an environment with a formula—share curated content, create a personal brand, amass a following, reach influencer nirvana. Don’t let its Gen Z sensibilities deter you—TikTok democratizes content more than any other social platform. Leading the charge for brands was beauty retailer e.l.f.

Branding 145

Branding Gen Z Fashion Energy 145

Hubspot Marketing

JULY 18, 2022

Shopping on social media has become increasingly popular over the past few years. In fact, 57% of consumers report social media as their preferred method for discovering new products — over television ads (56%), YouTube ads (49%), and retail stores (42%), and only surpassed by "searching on the internet" (58%).

Gen Z 134

Gen Z eCommerce Fashion Retail 134

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hubspot Marketing

APRIL 11, 2022

Putting together a whole strategy for each social platform, monitoring the results, and optimizing performance is a lot of work. And brands have been hesitant to adopt TikTok into their existing social strategy. TikTok is revolutionizing the social media marketing landscape through its infinite loop buyer's journey.

Gen Z 120

Gen Z Transform Entertainment Customer Journey 120

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. Standing out in a sea of organic and paid Facebook content is tough.

Branding 116

Branding Gen Z Retail User-Generated 116

Sprout Social

NOVEMBER 21, 2022

From 2007 to the late 2010s, Tumblr had a lock on the alternative social media market. Of the 135 million monthly users visiting the microblog site , 48% are Gen Z. It’s hard to imagine retail products for most social media platforms. welcome back ?? tumblr: your favorite liminal space [link].

Gen Z 125

Gen Z Marketing Marketers Retail 125

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. an easy set up so you start seeing results fast).

Management 144

Management Gen Z CRM Shipping 144

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Gen Z Will Continue to Influence Marketing More Than Millennials. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

SocialPilot

JUNE 19, 2025

75% of millennials and Gen Z share memes regularly, and meme-based content sees 60% higher engagement than traditional posts. Best platforms to do social media live sessions: YouTube Live: Ideal for long-form sessions; supports real-time captions and automatic translation with AI.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. 75% of people on Pinterest are “very interested” in new products (compared to 55% of users on other social platforms). Brands on Pinterest.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Hootsuite

JULY 4, 2022

Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. Hopefully we’ve convinced you of the value TikTok can bring to your business’s social media strategy. Case in point: American TikTok users aged 35 to 54 have more than tripled year over year.

Gen Z 126

Gen Z User-Generated Finance Customer loyalty 126

Econsultancy

DECEMBER 6, 2021

This figure is up from an average 2 billion searches per month in 2016 – or a 150% increase –  according to Social Media Today. However, more and more users are becoming cynical about the way in which content is served to them on social platforms. Social Quarterly: Q4 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Sprout Social

MAY 8, 2023

Consumer goods social media resources Solutions for Social Commerce How to master social media for retail and win more customers What is social commerce? The best times to post on TikTok for education and schools are generally Wednesdays at 7 a.m. which would still be ideal times to post.

Entertainment 125

Entertainment Gen Z Education Food 125

Marketing Insider Group

FEBRUARY 5, 2024

(Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) By 2026, the Ecommerce market is expected to total over $8.1

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Hootsuite

JULY 19, 2023

Instagram’s also a great place to connect with potential candidates, especially if you’re looking to hire Gen Z, who apparently prefer Instagram. If you want to execute your social media recruiting on cheat code, use Hootsuite. You can do all of your social recruiting in one place using Hootsuite.

Gen Z 96

Gen Z Copywriting Social Media Marketing Fashion 96

TechWyse

JUNE 26, 2023

ICSC: 85% of Gen Z says social media impacts purchase decisions Source: Shutterstock Long gone are the days when social media was just used to poke your friends or send your grandma holiday pictures. Eighty-five percent of men and 86% of women said social media affects their buying decisions.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Sachs Marketing Group

JANUARY 8, 2024

While organic social media marketing strategies still play an essential role in building brand awareness and loyalty, paid advertising offers a fast track to amplifying your voice, visibility, and audience growth. Pinterest : Ideal for lifestyle and retail, drives high purchase intent.

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97

SocialPilot

APRIL 13, 2024

With billions of users actively engaging on social media, businesses have unprecedented potential to reach and connect with their target audiences. A key advantage of social media marketing is targeting specific audience segments.

Health 111

Health Gen Z User-Generated Customer loyalty 111

Dana Nicole

FEBRUARY 1, 2021

Gen Z’s spend more per transaction compared to Millennials and average more transactions. Although younger, Gen Z is a powerful and profitable segment. Whether or not you begin to focus your social media marketing efforts will largely depend on your goals! But is that a good thing?

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Use Insider

JANUARY 17, 2024

And remember, if you want to learn more about personalized omnichannel marketing, then download our ebook: The ultimate digital growth guide for beauty and cosmetics marketers. Strategy 1: Increase product discovery Gen-Z are used to TikTok, Reels, and Instagram Stories—and InStory is Insider’s answer to all three.

Shoppers 52

Shoppers Gen Z eBook eCommerce 52

Hootsuite

SEPTEMBER 9, 2020

Pro tip: Collection ads work especially well for retail and travel brands. Plenty of Generation Z and Gen Xers also use the platform. It’s the perfect fit for a retail brand. Think of it as your digital storefront, or an instant peek into your catalog. Source: Facebook. Messenger ads. Consideration. Conversion.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Spiralytics

APRIL 12, 2023

Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. It can be used effectively in any industry, from retail stores to SaaS and everything in between. This brand collaborated with Gen-Z influencers to reach their target audience who are in their mid-age.

Branding 52

Branding Gen Z User-Generated Marketing 52