Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users.

Gen Z 65

Gen Z Transform Fashion Food 65

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Gen X: six hours and five minutes.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Hubspot Marketing

NOVEMBER 1, 2024

Email Marketing: Once you have someone’s contact information, you can deliver more pointed, personalized content directly to their email inboxes. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. online shoppers.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Hubspot Marketing

NOVEMBER 5, 2019

Although Instagram ranked in third place in the poll above, you shouldn't disregard Instagram -- especially if you're targeting Gen-Z or millennials who make up the platform's primary audience. For years, Instagram's visual layout has made it a hot spot for influencer marketing.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

Hubspot Marketing

AUGUST 15, 2022

That’s the bold claim we made after running our survey of 500+ Instagram marketers earlier this year -- but Instagram recently announced a big change confirming our theory. In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. What Instagram's DM Shopping Feature Looks Like.

Gen Z 110

Gen Z Millennials Shoppers Retail 110

Martech

OCTOBER 31, 2023

Shoppers intend to keep the holidays going after the season, at least those on TikTok. The video platform is also more accessible to marketers through such recent integrations as the one with HubSpot. More than half of TikTok shoppers will be interested in technology and games. Why we care. TikTok’s U.S. Get MarTech!

Gen Z 117

Gen Z Shoppers Food Marketing Plan 117

Hubspot Marketing

APRIL 5, 2024

Most TikTok users are Gen Z, making up 44.7% Moreover, 46% of Gen Z consumers in the U.S. And finally, 47% of Gen Z consumers in both the US and UK have made a purchase from a live stream. I admit I've been influenced quite a few times by social media when purchasing a product. Increase sales.

Gen Z 122

Gen Z Millennials Entertainment Manufacturing 122

Hubspot Marketing

MARCH 8, 2021

Do Consumers Actually Buy Products on Social Media? There are now more ways than ever to buy products on social media. But, since some social media shopping tools are still rather new to shoppers and brands, you might think consumers have barely used them yet. Takeaways for Marketers.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hootsuite

JULY 27, 2022

What’s more, research from Accenture projects that the value of the global social commerce industry will grow to $1.2 This growth is predicted to be driven primarily by Millenial and Gen Z social media users, who are expected to account for over 60% of global social commerce spending by 2025.

Customer 145

Customer Gen Z Transform Retail 145

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. In fact, the addictive video platform has carved out a whole new niche in the social selling market. That’s because 63% of Gen Z use TikTok on a daily basis. Boom: conversion rates through the roof!

eCommerce 120

eCommerce Gen Z User-Generated Retail 120

Calvyn Lee Blog

JANUARY 28, 2023

Let’s take a look: Social Commerce Marketing Trends Marketers kicked 2022 off with high hopes for social commerce that were dampened by skepticism and slow starts as the year went on.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions.

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Hootsuite

NOVEMBER 3, 2020

Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love. Social commerce offers an instant focus group. Source: Facebook. 48% of U.S.

Branding 145

Branding Gen Z Shoppers Price 145

Hootsuite

APRIL 19, 2023

The good news is it’s not necessary to be on every social messaging app. Instead, think about what your specific target market uses most and focus your attention there. WhatsApp WhatsApp is the most-used social messaging app in the world, with more than 2 billion global users. QQ also features games and blog services.

Gen Z 124

Gen Z Social Media Marketing Place Shoppers 124

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. This demographic shift reflects the evolution of content creation from a niche role into a viable profession for younger generations. Gen Z: 14% of content creators 9. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Rock Content

MAY 10, 2024

That’s impacted consumer behavior in the following ways: Social media marketing brings the power of social proof into play, making consumers more likely to buy products they see. Modern shoppers love to engage directly with brands, and social shopping enhances this process. Include LinkedIn in your strategy.

Shoppers 97

Shoppers Gen Z Digital Marketing Copywriting 97

Hootsuite

APRIL 21, 2022

And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. hours each month.

Branding 116

Branding Gen Z Retail User-Generated 116

Hubspot Marketing

MAY 27, 2024

Most people on social media prefer using their smartphones to desktops. Our statistics show that 62% of millennials and 80% of Gen Z primarily use their phones to search for what they want. This way, I can better use my Facebook ads to create brand awareness and guide shoppers toward purchasing my product.

Gen Z 125

Gen Z Customer Journey Advertisers Advertising 125

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. 60% of marketers agree that authenticity and quality are equally important elements of successful content. More cost-effective than influencer marketing. Types of user-generated content.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Gen Z Will Continue to Influence Marketing More Than Millennials. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

DECEMBER 8, 2022

According to a 2022 Oracle survey , 84% of Gen Z consumers have purchased products in direct response to social media content. After the campaign ends, review your sales reports to see how often shoppers used the code and what they bought. Do it better with Hootsuite , the all-in-one social media tool.

Gen Z 122

Gen Z Influencer Marketing User-Generated Promotion 122

Marketing Insider Group

FEBRUARY 5, 2024

(Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Paypal) 79% of shoppers shop online at least once a month.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hootsuite

OCTOBER 27, 2020

Roughly 9 in 10 Gen Z respondents say that they use messaging platforms like WhatsApp and Slack to communicate with their colleagues each week, but barely half of respondents aged 55 to 64 have integrated these platforms into their regular repertoires. Read the Full Report.

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Use Insider

JANUARY 17, 2024

And remember, if you want to learn more about personalized omnichannel marketing, then download our ebook: The ultimate digital growth guide for beauty and cosmetics marketers. Strategy 1: Increase product discovery Gen-Z are used to TikTok, Reels, and Instagram Stories—and InStory is Insider’s answer to all three.

Shoppers 52

Shoppers Gen Z eBook eCommerce 52

Econsultancy

DECEMBER 6, 2021

This figure is up from an average 2 billion searches per month in 2016 – or a 150% increase –  according to Social Media Today. However, more and more users are becoming cynical about the way in which content is served to them on social platforms. Social Quarterly: Q4 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Hootsuite

JULY 13, 2023

Social media can help you find people interested in what your business has to offer — and, importantly, it can help you keep in touch with those potential customers to let them know about news and special offers. Ready to use social media marketing to generate and nurture quality leads? Class is in session.

User-Generated 98

User-Generated Gen Z Analytics Shoppers 98

Girl Power Marketing

OCTOBER 14, 2021

they are often overlooked by marketers, specifically when digital campaigns are created. That’s a lot of money that brands may be leaving on the table, and a massive cohort of shoppers left feeling ignored. With brands and marketers continuing to ignore them, Baby Boomers have effectively taken matters into their own hands.

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Girl Power Marketing

OCTOBER 14, 2021

they are often overlooked by marketers, specifically when digital campaigns are created. That’s a lot of money that brands may be leaving on the table, and a massive cohort of shoppers left feeling ignored. With brands and marketers continuing to ignore them, Baby Boomers have effectively taken matters into their own hands.

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Exposure Ninja

JULY 13, 2022

In 2012, SHEIN began running social media marketing campaigns with fashion bloggers for giveaways and advertising products on Pinterest, Facebook and Instagram. Their brand appeals to Gen Z consumers who want to be on trend but don’t have lots of expendable income. shein_official. Followers: 4.6m.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 109

Gen Z Millennials User-Generated Marketers 109

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. How can you take advantage of the latest social media boom of more people and more money to go around online? Here’s your roadmap to social success (for your business, anyway). Step 1: Create a social media marketing strategy.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

AWeber

JUNE 10, 2024

But if you want to stand out from the crowd, leveraging Instagram video marketing can bring you ahead of your competitors, as this content format is taking the world by storm. What is Instagram video marketing? Instagram video marketing includes different content options to choose from, depending on the campaign and business goals.

Video Marketing 111

Video Marketing Gen Z User-Generated Marketers 111

Exposure Ninja

OCTOBER 2, 2023

Social Media Marketing Examples Social media can be used in a variety of ways to promote your business. Here are examples from some of the top social media platforms. Instagram Marketing Examples Instagram is a popular social media app that began as a photo-sharing platform.

PR 52

PR Marketers Marketing Promotion 52

Econsultancy

DECEMBER 13, 2021

Just over one-quarter (26%) of French shoppers agreed they would do this, followed by 23% of those based in Singapore and 18% of those in the US. Digital marketing named in highest growth job categories of 2021 by LinkedIn. Q2 2021: Three-quarters of Gen Z shoppers believe it is still important for brands to have physical stores.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Martech

JANUARY 15, 2025

Morris pointed out Sprout Socials Q4 2024 Pulse Survey found that about one-third (35%) of consumers plan to use social media more to get customer service questions answered. And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said.

Gen Z 115

Gen Z Whitepaper Social Media Marketing Millennials 115

Martech

DECEMBER 18, 2024

What shows up in a TV ad has the potential to influence shoppers on their mobile devices. Gen Z consumers are 52% more likely to value QR codes and links for more information, according to the Samsung Ads study. Cross-screen mobile advertising. This is the key component in shoppable interactive TV ads. Mobile Wallets.

Gen Z 102

Gen Z Shoppers eCommerce Advertisers 102