Marketing Insider Group

FEBRUARY 11, 2021

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. Luckily, a few stand out from the rest and can be put to immediate use to grow your business.

Digital Marketing 145

Digital Marketing Marketing Marketers Finance 145

Hubspot Marketing

DECEMBER 18, 2024

How To Do a Content Gap Analysis Best Practices For Conducting a Content Gap Analysis A content gap analysis involves comparing your current content against your competitors content, your audiences search intent, different stages of your customer journey, and market trends and opportunities. Why is content gap analysis important?

Marketing Strategy 104

Marketing Strategy Thought Leadership Marketing Marketers 104

Sales Force: CMO

NOVEMBER 1, 2022

Over the past few years, marketing trends have forced brands to navigate uncharted and fast-moving waters. We’ve identified four major marketing trends from Salesforce’s newest State of Marketing report that are reshaping the way we do our jobs and how we connect with customers. The good news? Ready to dive in?

Customer 98

Customer Global Marketing Market Trends Inbound Marketing 98

Hubspot Marketing

JULY 25, 2022

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face.

Inbound Marketing 130

Inbound Marketing Social Media Marketing Influencer Marketing B2C 130

Adobe Experience Cloud Blog

SEPTEMBER 9, 2014

Diederik Martens, Global Marketing Automation Manager, Quintiq @Diederik. Check out our survey of 500 B2B and consumer marketers here: Marketing Trend Watch: 2014 Planning Edition. The Four Big Wins of a Marketing Calendar was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Thought Leadership 132

Thought Leadership Fashion Marketing Marketers 132

Welcome Software

AUGUST 9, 2022

Marketing has come a long way. Two hundred years ago, a marketing trend would have been to use the town crier. So, what online marketing trends are worth a look at in 2022? Since online marketing raises brand awareness and results in business growth, it is crucial to stay on top of its trends.

Market Trends 40

Market Trends Shoppers Marketing Marketers 40

Hubspot Marketing

MARCH 19, 2024

I recommend reading this blog post about managing your entire marketing budget and downloading our free budget planning templates to help you plan your own. 45% of the global marketers we surveyed are hybrid employees, while just 24% are fully remote. Focus on building hybrid strategies.

Thought Leadership 105

Thought Leadership B2C Marketing Marketers 105

Martech

JULY 22, 2022

One in four respondents to a Deloitte global consumer survey strongly agreed that they walked away from brands they believe acted in self-interest. Simultaneously, more than 70% agreed that they valued the digital innovations that deepened their connection with others during COVID-19,” Deloitte’s 2021 Global Marketing Trends report said.

Customer Journey 109

Customer Journey Customer Analytics Global Marketing 109

Search Engine Land

SEPTEMBER 7, 2023

Unlike simpler tools, Vertex AI allows for more complex models that can take numerous factors into account, such as seasonality, different ad platforms, or even global market trends. To get started, you'll first need to upload your historical PPC data to Google Cloud Storage.

Global Marketing 122

Global Marketing Advertising Advertisers Market Trends 122

Sprout Social

FEBRUARY 22, 2024

Influencer marketing trend analysis Social media users expect brands to read the room. Industry conversations, social media trends , current events and even brand sentiment can impact the success of your campaign. Emplifi Emplifi is an influencer marketing solution that helps users boost reach, engagement and conversions.

Analytics 130

Analytics Influencer Marketing Health eCommerce 130

Hubspot Marketing

JULY 28, 2023

Further reading The Top Marketing Trends of 2023 & How They've Changed Since 2022 [Data from 1000+ Global Marketers] 5 Marketing Trends That Might Not Survive in 2023 [HubSpot Research] Back To You While frustrating, there‘s no "one size fits all" marketing strategy.

Price 98

Price Marketing Mix Key Performance Indicator User-Generated 98

Martech

OCTOBER 14, 2021

One in four people that responded to a Deloitte global consumer survey last year strongly agreed that they walked away from brands they believe acted in self-interest. Additionally, customers are increasingly seeking out businesses whose values align with their own, such as those that commit to addressing systemic racism and inequality.

Customer Journey 116

Customer Journey Analytics Customer Marketing 116

Marketing Insider Group

AUGUST 10, 2020

Fred is a Research Director at Dresner Advisory Services, a high technology industry marketing veteran and former Senior Marketing Director for SAP Global Marketing. The post Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing appeared first on Marketing Insider Group.

Transform 138

Transform CMO Marketing Marketers 138

Pam Didner

OCTOBER 7, 2020

As digital marketing is growing, more and more professionals are arranging industry-specific seminars and campaigns to empower and educate newcomers. Digital marketing trends are always changing. So keep your eyes open, and you’re sure to find a webinar that matches your interests! Read blogs and updates .

Digital Marketing 133

Digital Marketing Social Media Marketing Marketing Marketers 133

Pam Didner

APRIL 16, 2021

That’s how we need to think and act in marketing as well. If you have any questions about post-Covid marketing trends, content marketing, sales/marketing alignment, account-based marketing (or you just want to talk about your marketing challenges), book a call with me. Be resilient and nimble.

Marketing 96

Marketing Marketers Communications Manufacturing 96

Sprout Social

NOVEMBER 28, 2016

According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase. Check out our social media marketing guide for more tips on how to effectively utilize each platform. Social Marketing Trends for Ecommerce. Got my new @Nike Pegasus!

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Hubspot Marketing

NOVEMBER 15, 2022

A Crisis of Disconnection: 3 Business Trends Stifling Business Growth in 2022. Lastly, be sure to check out our free, downloadable 2022 State of Marketing Report below – with data and tips from experts across the global marketing industry.

Manufacturing 105

Manufacturing Health Education Inbound Marketing 105

Vertical Response

MARCH 22, 2024

Market research is key in understanding your target demographics, revealing market trends, and scrutinizing the competitiveness of a niche. These businesses are not restricted by traditional business hours, enabling entrepreneurs to reach a global market at any time.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

Transform 105

Transform PR Marketing Marketers 105

Hubspot Marketing

DECEMBER 22, 2023

They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. Its business intelligence team oversees global marketing investments and strategy, with each regional branch reporting marketing activities at different times, in various formats, and on diverse platforms.

Branding 129

Branding Transform User-Generated SEO 129

Set Up

DECEMBER 12, 2023

Andrea Arnold , the Senior Manager, Global Marketing, eMobility at Eaton noted, “The exciting part is being able to tell the story of the journey that happens in manufacturing. Subscribe to the newsletter below so that you never miss an update, and can keep a pulse on any and all marketing trends.

Real Estate 59

Real Estate Manufacturing Retail Education 59

Rock Content

APRIL 19, 2023

Besides that, Deloitte’s Global Marketing Trends Report 2023 stated that just 10% of marketers think that metaverse is irrelevant to them. According to Bloomberg Sony Group Corp.

Fashion 52

Fashion User-Generated Global Marketing Market Trends 52

Pam Didner

OCTOBER 7, 2020

As digital marketing is growing, more and more professionals are arranging industry-specific seminars and campaigns to empower and educate newcomers. Digital marketing trends are always changing. So keep your eyes open, and you’re sure to find a webinar that matches your interests! Read blogs and updates .

Digital Marketing 52

Digital Marketing Social Media Marketing Marketing Marketers 52