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Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

Previsible, an SEO consultancy, announced that traditional Google search has basically plateaued and has begun to have its search dominance degraded. ChatGPT, Claude, Co-pilot and even Google offer an AI search version available to most users. People are using AI-assisted search because it has become more capable and accessible.

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Google AI Overviews only show for 7% of queries, a new low

Search Engine Land

This trend or less visibility for AI-generated answers started in mid-April, when the number of Google Search results without SGE jumped to 65% , up from 25%. Google then announced the rollout of AI Overviews in the U.S. at Google I/O in May, and the trend continued. Google promised to improve AI Overviews. Why we care.

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Top 6 Social Media Marketing Challenges in 2024, According to 1,500+ Marketers [+ How to Face Them]

Hubspot Marketing

Source And coming from a blogger who has been quietly beefing with Google over their all-too-regular algorithm changes , you can trust and believe that I understand the struggle. For example, I said “sometimes, you need to eat an entire cucumber” to my mom yesterday, and she had no idea what I was talking about.

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Designing an Event Marketing Budget? Here’s What Experts Recommend

Hubspot Marketing

Venue and Food/Beverage Cost Venue and food/beverage is typically the largest budget item for events, eating up 15-35% of your overall budget. While you can do some of this research online, Googling only gets you so far. Here’s how Zuddl found B2B companies broke down their event budgets. This goes far beyond room rental fees.

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Instagram Productivity Hacks That Actually Work For Me

Hubspot Marketing

The "fruits of your labor" are pretty meaningless when you don’t have time to eat. A major benefit here is that once I’ve spent a day catching little glimpses (and I mean like 10 20-second clips), I load them into a b-roll video folder in my Google Drive and always end up having clips I can re-use for other posts in the following months.

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Visual Storytelling: 10 Stunning Examples to Inspire You

Hubspot Marketing

Gemini Coinciding with the 2024 Olympics, Google released an Olympic-themed ad showcasing the many uses of AI, Gemini. What I like: Google found a way to connect a current, trending topic (the Olympics) to its product while showcasing Gemini's many uses. The documentary shows the difference service dogs make in their lives.

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Why you should turn off optimized targeting in GDN today

Search Engine Land

Google introduced a feature called “ optimized targeting ” for Google Display Network, or GDN, campaigns in 2021. Google touts that it can find new customers beyond your existing audience without increasing bids and still meet your goals. Go to your GDN campaign > Audiences.