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22 must-have reports for measuring CRM health

Martech

By setting up a “CRM data health” dashboard with these essential reports, you can easily spot and fix issues in your setup, reducing the risk of a time-intensive cleanup down the road (and plugging the holes of any potential revenue leaks). This helps you manage transitions in contact engagement.

Health 124
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Community Management Metrics That Actually Help [Expert Interviews]

Hubspot Marketing

They say if you can measure it, you can manage it. If you want to manage a thriving community, you better figure out which community management metrics actually mean something about your work. In any kind of digital management, you’re more likely to run into the problem of too much data rather than not enough.

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Shining a light on the missing menopause market

SmartBrief - Marketing

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Williams (Parallel Path) Why does this matter now more than ever?

Health 115
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These 10 AI Stats & Trends Sound Made Up — But They’re Not

Jeff Bullas

AI agents are managing calendars. Why it matters: This unlocks powerful user experiences, from voice-enabled video search to emotionally aware virtual assistants, making AI much more intuitive and humanlike. By the end of that run, we’re looking at a market worth over $826 billion. Synthetic data is replacing real data. through 2032.

Transform 130
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What is Lifecycle Marketing? A Deep Dive for Marketing Managers

Litmus

Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. Advanced targeting using contextual triggers or dynamic automation ensures every email feels uniquely tailored, leading to a 96% increase in revenue generated from emails.

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HubSpot’s July 2024 updates: Big moves toward better efficiency and security

Martech

This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. Sales teams, get ready to level up with awesome new tools for managing leads.

CRM 124
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How to select a CMS that powers SEO, personalization and growth

Martech

A critical component of this stack is the content management system (CMS) , which must address key challenges businesses face today: Achieving visibility in multimodal search. Managing total cost of ownership. It should automate fixing website health issues, reducing the need for ongoingtechnical SEOwork.

SEO 119