Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations.

PR 114

PR Gen Z Thought Leadership Communications 114

Hubspot Marketing

NOVEMBER 1, 2024

Email Marketing: Once you have someone’s contact information, you can deliver more pointed, personalized content directly to their email inboxes. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. Image Source 5.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. These data points reveal a unique advantage for brands targeting social media demographics like Reddits through authenticity, community engagement and value-first organic interactions.

Branding 80

Branding Gen Z Pharmaceutical Health 80

SocialPilot

FEBRUARY 19, 2025

Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. For instance, a brand in the health sector might prefer a platform where users feel secure sharing sensitive information. Gender Distribution: More than half of Bluesky users are male. Male: Around 63%.

Gen Z 111

Gen Z User-Generated Advertising Advertisers 111

Sprout Social

JANUARY 3, 2022

Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights.

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Martech

JANUARY 4, 2023

The CEO of Zen Media, Shama has been named “Zen Master of Marketing” by Entrepreneur Magazine, “Millennial Master of the Universe” by FastCompany and a LinkedIn Top Voice in Marketing four times. She’s the author of the best-selling “The Zen of Social Media Marketing,” which is now in its 4th edition.

CMO 125

CMO Millennials Marketers Marketing 125

Spiralytics

JANUARY 23, 2025

Over 165 million content creators have joined social media since 2020. Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Millennials: 42% of content creators 8. Burnout and mental health The mental health toll on creators is significant.

Gen Z 52

Gen Z Transform Millennials Advertising 52

Econsultancy

DECEMBER 6, 2021

More than 1 in 5 Millennials are using social media less than they used to. More than 1 in 5 (22%) of Millennials, globally, are using social media less than they used to, according to data collected in Q3 2020 and  published by GlobalWebIndex  in Q1 2021. Social Quarterly: Q4 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Vertical Response

JANUARY 18, 2025

Social Media’s Role in FOMO Social media plays a pivotal role in amplifying FOMO. People often feel compelled to check their social media accounts due to a persistent anxiety about missing out on interactions or events, which can lead to negative mental health outcomes.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Hootsuite

JUNE 15, 2023

Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media , including almost half (48%) of Gen Zers and Millennials. Here’s how to create an effective social recruiting strategy to grow an audience of top talent who can’t wait to work for you. #1 1 Social Media Tool Create.

Social Media Marketing 122

Social Media Marketing Fashion Health Millennials 122

Sprout Social

NOVEMBER 21, 2019

From customer personas to trends within your industry, market research identifies key information for you to better understand your audience’s desires from your products and services. Taking time out of your schedule to conduct research might seem like a drag but doing so is crucial for your brand health. It’s timely.

Market Research 111

Market Research Gen Z Price B2C 111

Neil Patel

SEPTEMBER 13, 2021

Additionally, it examines the effects of social media on people’s mental health and how it affects society as a whole. There are some great takeaways from the social media documentary everyone can learn from. The main one is introducing a “social media reboot.”.

Transform 136

Transform Marketers Marketing Millennials 136

Sprout Social

NOVEMBER 15, 2021

Note: The majority of these are free marketing resources but some paid options did make the cut. Social media marketing resources. Social media marketing is an enormous and ever-changing field. What to read first: Building your social media marketing strategy for 2022.

Copywriting 98

Copywriting Social Media Marketing CMO Marketers 98

Hootsuite

SEPTEMBER 15, 2022

With their bright hair, (debatably) adorable faces and even cuter outfits, many millennials spent their childhoods collecting trolls. But when it comes to the internet, the social media troll is much different. Nostalgia aside, this troll is one social media managers of all ages should avoid.

Millennials 29

Millennials Health Management Branding 29

Neil Patel

SEPTEMBER 17, 2021

Social Media Audit: Instagram. Instagram is the go-to social media platform for fashion, beauty, and health brands. I’d recommend searching for market reports based on your target demographics. Over time, you will have a vivid picture of how your social accounts are developing.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Hootsuite

DECEMBER 13, 2022

Ah, the age-old social media marketing trick: ask a question to encourage comments. In sickness and in health. Are we leaning into millennial cringe or Gen Z chaos? The post 185 TikTok Captions That Actually Work appeared first on Social Media Marketing & Management Dashboard.

Gen Z 129

Gen Z Entertainment SEO Social Media Marketing 129

Hootsuite

JUNE 6, 2023

Free 30-Day Trial The post 200+ Free Instagram Templates to Save HOURS of Work appeared first on Social Media Marketing & Management Dashboard. Type Are you a business or content creator? Get Started Grow on Instagram Easily create, analyze, and schedule Instagram posts, Stories, and Reels with Hootsuite.

Non-Profit 107

Non-Profit User-Generated Millennials Finance 107

Spiralytics

NOVEMBER 14, 2023

They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. Well-traveled at a young age Millennials and Gen Z are more travel-happy than their predecessors, and they’re taking their Gen Alpha children with them.

Gen Z 52

Gen Z Millennials Health Transform 52

Sachs Marketing Group

JULY 11, 2023

On the other hand, a tech startup offering a fitness tracking app might target health-conscious millennials who are tech-savvy, follow fitness influencers on social media, and prefer to exercise outside the gym. Remember, the key to effective marketing is knowing your customer.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Health 75

Hootsuite

MAY 9, 2023

Dive into paid advertising One of the biggest benefits of using a social media marketing strategy for real estate is the ability to boost your efforts with paid social media. Then, you’ll be ready to take the realtor social media world by storm. Graham Stephan With over 4.1

Real Estate 98

Real Estate Social Media Marketing Marketers Marketing 98

Lynton Web

MARCH 20, 2024

Social Media Marketing: Identify the social media platforms where your target audience is most active. Develop a social media strategy that includes regular posting, engagement, and community building. Optimize your content for search engines to improve visibility and attract organic traffic.

Fashion 59

Fashion Health Millennials Education 59

Hootsuite

MAY 29, 2023

AI social media tools can help you generate new ideas faster, opening the door to more creative and impactful social media marketing campaigns. Reset AI caption generator Social media marketers wear all the hats and do all the jobs. Type Are you a business or content creator?

User-Generated 101

User-Generated Copywriting Non-Profit Social Media Marketing 101

DIY Marketers

MAY 15, 2022

BizapaloozaChat covers low-cost marketing ideas on small business topics. Topics discussed during this chat include content marketing, social media marketing, email marketing, and more. DigiBlogChat is a chat for digital and social media enthusiasts. WinnieSun 2pm. Hosted by @winniesun.

Manufacturing 52

Manufacturing Millennials Social Media Marketing Entertainment 52

Hootsuite

AUGUST 30, 2022

While the same number of Gen Zers as Millennials—both 84%—say marriage equality is either a good or neutral thing for society, Gen Z is more likely to say people using gender-neutral pronouns should be more accepted. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present.

Gen Z 109

Gen Z Millennials User-Generated Marketers 109

Hootsuite

NOVEMBER 28, 2022

By investing in your customer experience management, you can improve the health of your business. This can provide a point of friction; some people * cough cough, millennials * hate talking on the phone. Clients, on the other hand, generally engage over longer periods of time centered around long-term services. See it in action.

Management 144

Management Customer CRM Customer Journey 144

Hootsuite

AUGUST 14, 2023

Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. ChatGPT prompts for social media marketing Social media managers , listen up. ChatGPT prompts for writing Writer’s block, beware.

Product 98

Product Real Estate User-Generated Fashion 98

Hubspot Marketing

SEPTEMBER 12, 2022

Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there's a new generation that is expected to change the marketing landscape even more: Gen Alpha. What is Gen Alpha Like?

Gen Z 127

Gen Z Millennials Fashion Manufacturing 127

Econsultancy

DECEMBER 13, 2021

High numbers of virtual meetings have also been cited by survey respondents, leading to a lack of time for ‘valuable discussion’ and a deterioration in mental health among marketers. 44% of B2B marketers have ‘completely changed’ their marketing channel mix since the pandemic began.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Buffer Marketing

JANUARY 9, 2024

Since then, the ancient spiritual practice, which the UN agreed “provides a holistic approach to health and well-being,” has been celebrated worldwide.    This international day is a versatile one and could be included in your social media plan whether your brand is health-oriented or not.

Fashion 132

Fashion Health Food Millennials 132

Buffer Marketing

JANUARY 9, 2024

Since then, the ancient spiritual practice, which the UN agreed “provides a holistic approach to health and well-being,” has been celebrated worldwide.    This international day is a versatile one and could be included in your social media plan whether your brand is health-oriented or not.

Fashion 52

Fashion Health Food Millennials 52

Buffer Marketing

DECEMBER 10, 2024

January 2025 🗓️ Monthly themes and events National Mentoring Month National Slavery and Human Trafficking Prevention Month Paris Fashion Week (January 20–25) Dry January What began as a UK public health campaign in 2013 has since become a worldwide movement.

Health 111

Health Transform Fashion Gen Z 111

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. At a time when misinformation spreads rapidly online, financial institutions can use social media to inform and protect their audiences.

Marketing Strategy 81

Marketing Strategy Gen Z Finance Social Media Marketing 81

Backlinko

MAY 14, 2024

This is why it uses the social media site to showcase its landscaping services with eye-catching images of customers’ green lawns and vibrant flowers. For example: If you target Gen Z or millennials, meet them where they spend their time. Your audience’s preferences should also guide your channel strategy.

PR 113

PR Customer loyalty User-Generated SEO 113