Search Engine Land

OCTOBER 4, 2023

Some of the more questionable practices from these ad companies include the following; Auto-playing video ads that follow the user down the page are the norm. If a page is covered in ads, and the user struggles to discern all the content on that page, then by its very nature, that page is no longer “helpful.” Dial your ads back.

Health 137

Health Food User-Generated eBook 137

Jeff Bullas

FEBRUARY 21, 2023

It was a slow rising evolution of online publishing and it took 5 years for Facebook to reach 100 million users. ChatGPT took just 2 months to reach 100 million users. So, we are talking about a generational revolution not a slow burning evolution. In just a few weeks everyone is talking about A.I.

Transform 273

Transform Logistics Manufacturing Retail 273

Customers.ai

NOVEMBER 14, 2023

User-level data is effectively gone from analytics and ads just aren’t performing like they used to. When an anonymous user lands on your site, visitor identification tools tell you who they are — their name, their email, their phone number, what page they landed on, and much more. What are advertisers supposed to do?

User-Generated 120

User-Generated Health B2C Analytics 120

Use Insider

MAY 14, 2024

After all, you can’t retain customers if you don’t attract them in the first place. Research from Accenture found that members of loyalty programs generate 12-18% more revenue for retailers than customers who aren’t a part of those programs, proving you’re leaving money on the table by overlooking or neglecting your existing customers.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

User-Generated 101

User-Generated Health Branding Customer 101

Animalz blog

MAY 2, 2023

While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

SEO 145

SEO User-Generated Energy Health 145

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Buffer Marketing

MAY 2, 2024

  Regular people are becoming creators, and today, one of the most lucrative ways to generate income from the creator economy is with video. This could be to generate a specific level of income, work with certain brands, or create a new business that allows you to quit your day job.   What do you want to achieve? to $13.52.

Affiliate Marketing 79

Affiliate Marketing Manufacturing User-Generated Promotion 79

Search Engine Land

DECEMBER 7, 2022

They allow your site to quickly jump to the top of the search results, even if the “traditional rankings” would place your site at the bottom of the first page. . Featured snippets directly answer a user’s query in the search results. Below are the strategies we use to optimize for featured snippet results.

Health 98

Health Real Estate User-Generated Food 98

Search Engine Land

NOVEMBER 20, 2023

You are in the right place. Maybe you are already an SEO pro looking to improve your content generation efficiency. million organic users. They have been around for a long time, and the website generates over 700+ million monthly visits from search engines. Or you simply want to learn more about the state of AI for SEO.

SEO 129

SEO User-Generated Affiliate Marketing Finance 129

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. billion monthly active users Twitter: 368 million monthly active users LinkedIn: 900.2 Business profiles also allow other Facebook users to give you reviews. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

DECEMBER 18, 2023

An email marketing audit means checking in with your email strategy, campaigns, and overall account health. Like a general marketing audit , the main goal is to see what‘s working and what isn’t. The email list Fan worked with had around 250,000 active users. But you can also find any untapped opportunities for improvement.

Email Marketing 113

Email Marketing Health Marketing Marketers 113

Search Engine Land

OCTOBER 3, 2023

In today’s data-driven era, regulations such as GDPR safeguard user privacy, while SEO professionals control what appears in search engine results. Basic precautions, monitoring and a solid incident response plan can help SEOs prevent these accidents, protecting organizations and their users. What is PII data?

SEO 103

SEO User-Generated Health eCommerce 103

Search Engine Land

NOVEMBER 16, 2023

SEO agencies place a high value on client satisfaction and trust. Automated SEO reporting is the process of using digital tools to generate, compile, and deliver SEO performance reports to clients. Dedicated reporting solutions can be somewhat costly and can place additional strain on your agency’s budget.

SEO 104

SEO Health Communications User-Generated 104

Sprout Social

APRIL 29, 2024

This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences. They also help you manage your partnerships in one place.

Branding 100

Branding Fashion Food COS 100

Use Insider

FEBRUARY 16, 2022

The pandemic has placed marketers into a precarious position, where in addition to all the regular complexities of marketing, marketers must also balance volatile shifts in consumer supply and demand. Global lockdowns heavily impacted imports of “non-essential” products. Simultaneously, the demand for home use products has skyrocketed.

Marketing Strategy 97

Marketing Strategy Shoppers Shipping Health 97

Hubspot Marketing

OCTOBER 31, 2023

31% of marketers in our survey listed open rate among the top two metrics they track when sending and reporting marketing emails, placing it right behind clickthrough rate. And many of your email users likely have image-blocking enabled on their email clients. Because this is how you generate new contacts.

Email Marketing 125

Email Marketing Analytics User-Generated Marketing 125

Backlinko

JANUARY 8, 2024

Everything is in place to take advantage of the growing interest in fitness. This post covers the best fitness affiliate programs—assessed by: Product range Conversion rates Cookie duration Affiliate rate 1. The product line includes high-grade free weights for home gyms. Top celebrities and sports figures back their products.

Affiliate Marketing 52

Affiliate Marketing Health Fashion Finance 52

Hubspot Marketing

DECEMBER 28, 2023

The great thing about this platform is that users don’t expect perfect video production. But TikTok users do expect to be entertained. From "ketchup street art" to "ketchup synth-wave," no matter the prompt variation, each AI-generated rendition resembled Heinz Ketchup. So you don’t need an enormous budget to get started.

Video Marketing 104

Video Marketing Advertising Advertisers Entertainment 104

Sprout Social

JUNE 7, 2023

Unlike customer experience, brand experience extends beyond the act of purchasing a product or service, so feedback may not be directly from a customer and instead reflect the general perception of your brand. In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers.

Branding 109

Branding Health Customer loyalty User-Generated 109

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

Scoop.it!

SEPTEMBER 14, 2023

So, you could offer a wide variety of gluten-free baked goods to cater to a more health-conscious market segment. Analyzing your competitor also means analyzing their product offerings and pricing models. Are your products way more expensive than theirs? So, it’s the perfect place to find important customer insights.

Marketing 86

Marketing Marketers Health User-Generated 86

Set Up

OCTOBER 10, 2023

Adopting B2B Marketing Approaches Brian Yokley, the VP of Marketing for Strive Health, made the point that B2B marketing is extremely influential in the Healthcare space. Marketing functions within these digital Healthcare orgs are becoming responsible not just for B2B and Demand Generation, but also patient engagement.

Transform 59

Transform Health CMO Key Performance Indicator 59

Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Hubspot Marketing

MAY 27, 2022

Other options include publishing targeted ads in users’ Google search results or via the Google display network, which reaches 90 % of Internet users worldwide. Find the Right Place. Not every platform is the ideal place for your ads. One of the biggest productivity killers? The New York Times. 360Learning.

Advertising 126

Advertising Advertisers Real Estate Customer 126

Martech

FEBRUARY 25, 2022

Marketers can still gain success for their brands on Amazon with the right strategies, even though it’s an increasingly competitive place for sellers. For brands, that means it’s still the place to launch products and connect with customers. We are marketplace native, developing durable, accessible home brands.”.

Branding 107

Branding Logistics Retail CMO 107

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. Used car dealers, home repair and health and wellness companies are also some of the most complained about companies. It’s also an opportunity to become the ‘hero’ in your customer’s story.

Management 101

Management Branding User-Generated Energy 101

Buffer Marketing

APRIL 10, 2024

It wasn’t a viable path for most creators — and there weren’t many options in the first place. Instead of simply showcasing a product, create content seamlessly incorporating the brand's offerings into your usual style and aesthetic.

Affiliate Marketing 100

Affiliate Marketing Non-Profit Finance Promotion 100

Lynton Web

JANUARY 31, 2023

Do them right, and they can work together to increase traffic, lead generation, and conversions. Don’t Skip Keyword Research Keyword research is a must to ensure your keywords best fit the products or services you offer. Our marketing team is ready to help create a plan that generates more traffic and revenue for your brand.

Food 98

Food Inbound Marketing Shoppers User-Generated 98

Sprout Social

MARCH 21, 2022

There are three different types of Instagram Guides—post, product and place Guides. Some popular topics include how to celebrate Black History Month and ways to take care of your mental health. Product Instagram Guides. Product Guides feature ecommerce products sold on Instagram. Place Instagram Guides.

Transform 101

Transform User-Generated Place Health 101

AWeber

MARCH 11, 2024

And it gives you another way to earn income and promote your books and products to a wider audience. If you want to start your own food blog but need a bit of guidance on how to do it, you’re in the right place. Maybe you have a love for vegan foods or a flair for keto, low-calorie, or other health-related categories of cuisine.

Food 94

Food Affiliate Marketing Promotion SEO 94

Search Engine Land

MARCH 14, 2023

Automating content creation with generative AI is a promising solution for resource-strapped businesses and teams. As Google’s search algorithms place greater weight on helpful content, gauging AI-driven content’s value from an SEO standpoint is critical. In this article: The meteoric rise of generative AI.

User-Generated 99

User-Generated Health SEO Shipping 99

Search Engine Land

FEBRUARY 8, 2023

With all the buzz around AI-generated content, Google decided to reiterate and clarify some of its advice around AI-generated content. Google wrote , “Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high quality results to users for years.”

User-Generated 107

User-Generated Health SEO Place 107

Search Engine Land

JANUARY 11, 2023

2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. Yelp launches “health and safety measures” community feedback feature. 2012: Foursquare introduced its “Explore” feature, better keyword search and several new filters to help users drill down in search results. Yoast SEO 17.9

Search Marketers 117

Search Marketers Health Law Marketing 117

Exposure Ninja

MAY 26, 2023

Google’s yearly I/O conference is the place to be…or at least…the live stream to watch if you want to be up to date on all the upcoming changes to Google search. Google is calling this new way of searching the “Search Generative Experience”, or SGE, which completely changes the way users will see search results.

PR 98

PR User-Generated Marketing Marketers 98

OnPassive Marketing

JULY 26, 2022

A mobile affiliate marketing network helps website publishers and marketers grow their online business by generating traffic from mobile devices. Mobile marketing allows a marketer to use the power of the internet on small mobile screens, which is an excellent opportunity for marketers to promote their products or services engagingly.

Affiliate Marketing 88

Affiliate Marketing User-Generated Marketing Marketers 88

Search Engine Land

JANUARY 13, 2023

2016: Google documented the attraction with tiny Street View cars as though it were a real place. We love this product and team; on strategy and profitable.” 2010: Query suggestions varied based on user location. Google Integrates “Real-Time” Messages Into Place Pages, Makes BlackBerry Mobile App More Useful.

Search Marketers 119

Search Marketers Non-Profit Marketing Marketers 119