Search Engine Land

SEPTEMBER 27, 2024

In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role. Sharing research SEO teams gather extensive research, which is the foundation of their strategy.

Digital Marketing 105

Digital Marketing SEO PR Copywriting 105

Search Engine Land

JULY 17, 2024

In SEO , trends are opportunities to connect with a wider audience when they are most engaged. A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart from competitors’ often homogeneous strategies. Here are five ways to leverage trends within your SEO content strategy to stand out.

SEO 105

SEO Fashion PR Influencer Marketing 105

Backlinko

NOVEMBER 29, 2024

SEO analytics involves digging into your site’s data to see how it’s doing. You track metrics like traffic, rankings, and user behavior to figure out what’s working. At Backlinko, SEO analytics is central to what we do. This guide will show you how to use SEO analytics to make data-driven decisions. And what’s not.

Analytics 91

Analytics SEO User-Generated Health 91

Backlinko

DECEMBER 29, 2024

These plumbing companies all focus on the same core SEO strategies. With SEO for plumbers, your business can achieve similaror betterresults. In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. What Is Plumbing SEO? It’s not luck. The best part?

SEO 98

SEO Customer Real Estate User-Generated 98

Backlinko

JULY 19, 2024

Rank tracking tools let you monitor your SEO performance over time. That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. So you can find the right solution to improve your website’s SEO. This makes it easier to digest complex SEO data.

SEO 108

SEO Price Analytics Key Performance Indicator 108

Backlinko

DECEMBER 5, 2024

In this guide, were going to show you exactly how to maintain your SEO the right way. What Is SEO Maintenance? SEO maintenance is the ongoing process of monitoring, updating, and optimizing your website to maintain and improve its search engine rankings. Perform SEO maintenance so it doesnt happen to you.

SEO 94

SEO Health User-Generated Analytics 94

Martech

FEBRUARY 10, 2025

Your WordPress site might be packed with great content and stunning visuals, but without proper search engine optimization (SEO), it could be hard to find. SEO ensures your site gets noticed, eventually driving traffic to your content and boosting engagement. Thankfully, SEO doesnt have to be complicated.

SEO 85

SEO Health User-Generated Analytics 85

Search Engine Land

SEPTEMBER 19, 2024

Below, I’ll break down the most common HTTP status codes for SEO , including which status codes are crucial, why they matter and how to stay on top of them. How HTTP status codes impact SEO. Importance of HTTP status codes for SEO. HTTP status code categories and SEO. What are HTTP status codes? 1xx: Informational.

SEO 97

SEO User-Generated Management Health 97

Martech

AUGUST 19, 2024

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance. ZD earnings call You don’t need to be signed in. Why we care.

Finance 113

Finance User-Generated Health SEO 113

Backlinko

APRIL 10, 2025

SEO reporting transforms raw data into actionable decisions. Google Looker Studio is a free tool that helps you create SEO dashboards that are visually appealing and customizable. This lets you pull all your SEO, PPC, and marketing data into one clean, interactive dashboard. Then struggling to make it look presentable.

SEO 80

SEO Price Key Performance Indicator Analytics 80

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Martech

APRIL 19, 2022

One of the ways marketers address this issue is by employing demand generation machines, which are systems set up to help brands optimize demand processes. And although these tools address demand generation well most of the time, many marketers fail to optimize them effectively. ” Source: Shachar Radin Shomrat. Architecture.

Health 120

Health User-Generated Customer Acquisition SEO 120

Hubspot Marketing

JUNE 6, 2025

Since LLMs can produce hallucinations (nonexistent or nonsensical items) and around 60% of queries generate inaccurate answers , the work of human editors and fact-checkers has always been crucial. Generating reports with clear citations from various sources is bound to help users in a wide range of research-heavy roles.

Content Marketing 89

Content Marketing User-Generated Finance Marketing 89

Search Engine Land

AUGUST 15, 2024

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance. ” What Ziff Davis is saying. . Why we care.

Finance 92

Finance Health User-Generated SEO 92

Backlinko

APRIL 7, 2025

For example, our SEO strategy guide dominates the search results. Add personal stories and examples (real ones not AI-generated). And generated 31.5K But its not all doom and gloom. Google provides fairly detailed guidelines about the type of content its looking for: helpful content. And ranks for more than 3.2K

User-Generated 96

User-Generated Health SEO Finance 96

Hubspot Marketing

NOVEMBER 1, 2024

These include but aren’t limited to: Content Marketing & Search Engine Optimization (SEO) : These two strategies work together to offer value to your customers and get found in their hunts for answers. Encourage user-generated content (UGC): More on that shortly. Encourage and highlight user-generated content (UGC).

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

SocialPilot

JANUARY 6, 2025

However, users often take note of its steep learning curve, hidden costs, and limited flexibility. Additional Feature: Citation Builder (pay-as-you-go, $2 per citation) BrightLocals Track plan is a great buy for small businesses with limited operations and local SEO goals. Are you wondering if BrightLocal is a worthy investment?

Price 85

Price Non-Profit Health User-Generated 85

Jeff Bullas

JANUARY 3, 2023

For example, users search for the best routers and want to learn the pros and cons of different wireless before buying. To extend keyword research, use Quora as it offers plenty of user-generated content from real people talking about real problems. Image Source. They aren’t vegan. Get specific keyword ideas.

Affiliate Marketing 290

Affiliate Marketing Non-Profit eBook Health 290

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations. Take ChatGPT, for example.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Buffer Marketing

FEBRUARY 6, 2025

TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. TikTok SEO 3.

SEO 109

SEO Real Estate User-Generated Promotion 109

Backlinko

SEPTEMBER 6, 2024

But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. European laws require compliance with the General Data Protection Regulation (GDPR), a strict information privacy law. While improved, Google Analytics 4 still collects user data, which raises privacy concerns.

Analytics 100

Analytics Price Law User-Generated 100

Hubspot Marketing

MAY 8, 2023

Page load times, keywords, content quality, and videos are all things that can affect SEO. Fortunately, AI SEO tools are available to streamline SEO optimization and boost your website's rankings. How Marketers Use AI What is AI SEO? 45% of marketers use generative AI for content creation.

SEO 144

SEO User-Generated Copywriting Health 144

Backlinko

MARCH 25, 2025

Monetization Potential (35% of Total Score) We evaluated earning potential by combining: Search volume relative to top niches (40% weight) Average cost-per-click rates (40% weight) User intent (20% weight)with commercial intent receiving higher scores Higher scores (more filled circles) indicate stronger monetization opportunities.

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Search Engine Land

OCTOBER 2, 2024

Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads trigger. Microsoft will also launch two new generative AI features in pilot this month: Diagnostics. Transforming audience engagement with generative AI. Advertisers are also about to get two new pilot features.

Transform 99

Transform Health User-Generated Advertising 99

Backlinko

MARCH 3, 2025

At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. These unpaid clicks are organic traffic.

SEO 103

SEO User-Generated Analytics Finance 103

Search Engine Land

OCTOBER 2, 2024

Many SEOs believed it was a partial rollback of the controversial Helpful Content Update – a potential mea culpa from Google. This case study dives into how the update impacted our client’s site, the key metrics affected and the strategies we’re implementing to recover lost visibility and boost SEO performance. Technical SEO.

SEO 91

SEO Health User-Generated Key Performance Indicator 91

Backlinko

DECEMBER 5, 2024

It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Encourage customers to share their experiences: You can then feature this user-generated content on your local pages. What Is Local Search Marketing?

Search Marketers 96

Search Marketers Marketing Marketers SEO 96

Martech

APRIL 11, 2025

Managers can quickly generate ideas for what to test and let AI recommend variations to improve page performance. By keeping support content accessible in one place, youll reduce friction, lower support volume, and deliver a smoother self-service experience right when and where users need it.

Health 106

Health User-Generated Management CRM 106

Hubspot Marketing

MAY 20, 2025

One of the biggest reasons Im a late(r) convert to AI is that AI-generated content usually has some tells. In fact, while Im 100% on board with using AI to brainstorm or flesh out ideas, I will never advocate blindly publishing AI-generated social, blog, or email content. Thats because generative AI has some specific telltale signs.

Thought Leadership 110

Thought Leadership Energy User-Generated Copywriting 110

Hubspot Marketing

DECEMBER 29, 2023

Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? And most importantly, how do you tackle programmatic SEO if you’ve never done it before? Plus, I’ll even share a step-by-step process of how to begin with programmatic SEO. Table of Contents What is programmatic SEO?

SEO 143

SEO User-Generated CRM Manufacturing 143

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%

Branding 79

Branding Gen Z Pharmaceutical Health 79

Backlinko

DECEMBER 19, 2024

Organic Research Semrushs Organic Research is one of the best SEO competitor analysis tools to find out which keywords your competitors websites rank for. And how much traffic they could be generating through those keywords. The tool will generate a report comparing all the keywords the entered domains rank for.

Price 99

Price Non-Profit Advertising Advertisers 99

Jeff Bullas

MARCH 14, 2023

But some affiliate marketing programs can reward you for providing them with leads, a free trial, user clicks to a website, or getting downloads of an app. The cookie duration is the amount of time an affiliate has to generate a sale for the merchant before the affiliate’s cookie expires. What is the cookie duration?

Affiliate Marketing 246

Affiliate Marketing Health Fashion Marketing 246

Exposure Ninja

JULY 11, 2024

An SEO audit is like a health check for your site. In this guide, we’ll walk you through an agency-style SEO audit. By the time you’re done, you’ll have a clear picture of your site’s SEO health and a roadmap for boosting your visibility in search results. What Is an SEO Audit?

SEO 52

SEO Health User-Generated Analytics 52

Sprout Social

MAY 6, 2025

Plus, you can take control of your brands reputation with effective crisis management , gain visibility into your brand’s health and optimize results by analyzing campaign performance. Sophisticated listening queries: AI-powered tools allow users to build powerful search queriesno prior Boolean know-how required.

Branding 98

Branding Health Transform Analytics 98

Marketing Insider Group

APRIL 5, 2021

SEO is something content marketers have to tweak and refine continuously. SEO practices that matter today can change tomorrow. Looking at SEO as only keywords doesn’t provide you with the big picture. In developing or improving an SEO strategy , companies need to consider the differences between E-A-T vs. YMYL.

Content Marketing 144

Content Marketing SEO Finance Health 144

Search Engine Land

FEBRUARY 7, 2024

Incorporating user-generated content (UGC) like reviews. Product page URLs Clear, descriptive URLs enhance both user experience and visibility. It is important to optimize URLs for clarity and user-friendliness and not to just stuff keywords. Remember, their primary purpose is to guide users. See terms.

Product 125

Product SEO Copywriting eCommerce 125