Martech

MARCH 1, 2024

Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers. Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers.

Customer 93

Customer eCommerce Analytics Retail 93

Hubspot Marketing

APRIL 21, 2023

But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you're just getting started. In this post, let's review how a hypothesis will get you started with your testing, and check out excellent examples from real businesses using A/B testing.

Gen Z 129

Gen Z User-Generated Promotion Fashion 129

Search Engine Land

JANUARY 30, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

SEO 98

SEO Education Promotion User-Generated 98

Search Engine Land

SEPTEMBER 21, 2023

Have you ever wondered why people click on certain search results or buy things online? Google is always trying to understand how people search, so they’ve made many changes to how their algorithms work in the past ten years. How does neuromarketing drive consumer behavior? What is neuromarketing?

Neuromarketing 106

Neuromarketing SEO Content Placement User-Generated 106

Search Engine Land

SEPTEMBER 29, 2023

But how do you find these gaps in Google Analytics 4? A local SEO practitioner should regularly analyze information about organic user locations, behaviors, and landing pages accessed from search results. The key to local SEO data is in its name – it’s local. If you’re targeting Manhattan, N.Y., you’re missing something.

SEO 127

SEO User-Generated Analytics Customer 127

Search Engine Land

NOVEMBER 21, 2023

How much of that traffic is actually converting? SEOs don’t have the luxury of focusing only on transactional keywords and/or relying on direct response-focused landing pages. SEOs don’t have the luxury of focusing only on transactional keywords and/or relying on direct response-focused landing pages.

Real Estate 131

Real Estate SEO Education Analytics 131

Unbounce

SEPTEMBER 29, 2023

/ Conversion optimization How to use analytics to measure and optimize landing page performance (and why you really should) By Melody Sinclair-Brooks. So what happens when your landing page conversions start missing the mark? TABLE OF CONTENTS What is landing page analysis? First things first.

Analytics 111

Analytics Transform Digital Marketing Management 111

Search Engine Land

MAY 8, 2024

While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. This article explores the SEO-UX paradox and how businesses can achieve visibility and user delight through a holistic approach that aligns with search engine algorithms and human needs.

SEO 88

SEO Gen Z User-Generated Health 88

Search Engine Land

AUGUST 23, 2023

Building SEO from the ground up in a website is less expensive and gets results faster compared to trying to bolt it on as an afterthought. Stage 1: The strategy phase In the strategy phase, teams discuss how the website will look and function. How does our audience describe what we have to offer?

SEO 97

SEO Analytics Search Marketers Product 97

Search Engine Land

NOVEMBER 6, 2023

Every thorough migration plan should include a detailed checklist outlining all key areas of technical SEO, content, page speed and performance, analytics benchmarking and more. However, any functional site navigation structure that drives organic traffic is an asset. However, website migrations come with considerable SEO risks.

SEO 116

SEO Analytics New Technology eCommerce 116

AWeber

MARCH 11, 2024

If you want to start your own food blog but need a bit of guidance on how to do it, you’re in the right place. It includes choosing your niche, setting up a domain, designing a website, promoting your blog, and much more! You have a passion for food and want to share it with the world. Plus, there’s all the food.

Food 92

Food Affiliate Marketing Promotion SEO 92

Hubspot Marketing

OCTOBER 25, 2023

In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. How to Write a Call-to-Action What is a call-to-action? That’s why knowing how to write a CTA is essential. Let’s take a call-to-action (CTA) as an example.

Whitepaper 113

Whitepaper Copywriting User-Generated PR 113

Hubspot Marketing

APRIL 13, 2022

Believe it or not, driving traffic to your website — albeit challenging — isn't enough to sustain your business. From high-level changes like landing page and email design and inspiration to in-depth insights on how your visitors navigate through your content, these tools will help you improve your site’s performance.

Analytics 143

Analytics Price Real Estate Fashion 143

Search Engine Land

JUNE 22, 2023

Not only are the identified audience relevant, but they are viewed by bots are more likely to convert, which could result in a higher ROI for marketers. Not only are the identified audience relevant, but they are viewed by bots are more likely to convert, which could result in a higher ROI for marketers. How it works.

Advertising 95

Advertising Advertisers Marketing Marketers 95

Search Engine Land

SEPTEMBER 5, 2023

Much has been written about Google Search Generative Experience (SGE), but the most important questions remains unanswered: If and when Google SGE goes live, how will it impact organic traffic? Will our traffic drop, and if so, by how much? Discovered an optimization technique that helps pages rank in the SGE snapshot carousel.

SEO 143

SEO Management User-Generated Product 143

Search Engine Land

NOVEMBER 14, 2023

SEO and PPC professionals are all in the business of driving more traffic to websites. What truly matters is how that traffic navigates the marketing funnel and converts into valuable customers. The starting point is ensuring that your users land on the right page for their intent. This is a critical question.

Price 107

Price eCommerce Manufacturing SEO 107

Neil Patel

JANUARY 8, 2023

But before we get into the details, we want to highlight a few points to get you thinking first: You have 0-8 seconds to make a compelling headline and landing page. The more landing pages you have, the more leads you are likely to get. A 1-second delay in your site speed can result in a 7% reduction in conversions.

Finance 145

Finance Shipping User-Generated Shoppers 145

Search Engine Land

OCTOBER 6, 2023

The rise of artificial intelligence (AI) and its integration into search engines is reshaping how businesses and consumers interact with digital platforms. Page experience and Core Web Vitals for site speed, responsiveness and visual stability. Content orchestration: Omnichannel presence and connected customer journey.

CRM 119

CRM Customer Journey SEO New Technology 119

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. While this approach can generate traffic, it often fails to convert them into leads and sales.

SEO 111

SEO User-Generated Promotion Email Marketing 111

Search Engine Land

JUNE 12, 2023

Quality score is a useful metric for PPC marketers looking to gauge how well their ad quality compares to other advertisers. Google states that “a higher quality score means that your ad and landing page are more relevant and useful to someone searching for your keyword, compared to other advertisers.”

Advertising 98

Advertising Advertisers Customer Branding 98

Neil Patel

JANUARY 18, 2022

Good landing pages are the lifeblood of any digital marketing campaign. Simply driving traffic to your homepage from a search engine, paid ads, or lead magnets won’t work. That makes landing pages critical for conversions. That makes landing pages critical for conversions. The result?

Price 109

Price CRM Analytics Digital Marketing 109

Rock Content

JUNE 27, 2023

We recognized, like many other B2B SaaS firms, the need for optimizing our whole website, particularly our landing pages, in order to achieve better outcomes. Here is a summarized rundown of how we’ve enhanced our landing pages to upscale our monthly organic conversions.

SEO 79

SEO User-Generated Transform Education 79

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. CTAs drive the buying journey. What is a call to action in writing?

Copywriting 121

Copywriting eBook User-Generated Communications 121

Hubspot Marketing

DECEMBER 14, 2023

PPC, or pay-per-click, campaigns have long been an effective way to get in front of your target buyer and drive traffic to your site. Because these ads are usually seen in search engine results on Google or Bing, advertisers create these campaigns on Google Ads or Microsoft Ads. Table of Contents: What is international PPC?

eCommerce 73

eCommerce Advertising Advertisers Promotion 73

Martech

NOVEMBER 20, 2023

This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. It organizes and clarifies the path to your audience, providing your team with actionable insights that drive sales and marketing success.

Email Marketing 122

Email Marketing Transform Whitepaper Marketing 122

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? How vendors differentiate on capabilities. Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Marketers double down by replacing MAPs.

Marketing Automation Platform 118

Marketing Automation Platform CRM Marketing Marketers 118

Scoop.it!

OCTOBER 5, 2023

These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. With so many benefits, there are also disadvantages — it takes time to implement and see results from ABM. Source: [link] Now — how can you be sure if this is going to work?

Customer 105

Customer Analytics Marketing Marketers 105

Sachs Marketing Group

DECEMBER 22, 2023

Understanding how to advertise your business online with PPC (Pay-Per-Click) ads can help you outperform your competition. Are you looking to boost your online presence and drive more traffic to your business? Are you looking to boost your online presence and drive more traffic to your business? What are PPC Ads?

Advertising 97

Advertising Advertisers Key Performance Indicator User-Generated 97

Hubspot Marketing

DECEMBER 6, 2023

This guide offers a deep dive into the how and why of pay-per-click competitor analysis, ensuring your ads get the visibility and impact they deserve. This involves a deep dive into: Ad content , examining how competitors frame their messaging, their choice of words, and the kind of CTAs they use. What is a PPC competitor analysis?

Price 95

Price Advertising Advertisers SEO 95

Customers.ai

FEBRUARY 27, 2024

Combine First-Party Data & Audience Signals – Areen Mayela Vice President, Paid Media Strategy at Hawke Media Audience signals are one of the few levers we have to drive growth with Performance Max. It wasn’t just about the big names, though. Convert Website Visitors into Real Contacts! The game-changer?

Non-Profit 75

Non-Profit User-Generated Outbound Marketing Advertising 75

Neil Patel

MARCH 5, 2021

Maximizing your conversion funnels can only happen when you experiment with each element of customer interaction, dig deep into the analytics and then optimize the design. Maximizing your conversion funnels can only happen when you experiment with each element of customer interaction, dig deep into the analytics and then optimize the design.

Whitepaper 140

Whitepaper Analytics Price Customer 140

Search Engine Land

DECEMBER 6, 2023

SEO content should be crafted to highlight the unique selling points of your products or services and how they compare to competitors, leveraging case studies, reviews, and testimonials. SEO is critical in capturing high-intent searches and directing them to conversion-optimized pages. Business email address Subscribe Processing.

SEO 101

SEO CRM B2C eBook 101

Search Engine Land

SEPTEMBER 6, 2023

Here’s how embracing topic clusters can elevate your SEO efforts and meet your audience’s needs more effectively. Why you need to organize content for Google Part of how Google assesses your content is how they are linked together. As a website’s content grows, its organization and structure often suffer.

SEO 137

SEO Digital Marketing Health Social Media Marketing 137

Search Engine Land

NOVEMBER 21, 2023

Strategic reputation management in search results SEO is crucial in managing a brand’s online reputation , particularly for “branded queries.” PR and marketing teams prioritize the brand’s appearance on a search engine results page (SERP), emphasizing page titles, meta descriptions and hero images.

PR 117

PR SEO Branding Non-Profit 117

Unbounce

FEBRUARY 15, 2024

/ Landing page examples What is a splash page? That’s where splash pages come in. A splash page is your first opportunity to make an impression and communicate to your website visitors, just like the doorman outside your brick-and-mortar who greets visitors. TABLE OF CONTENTS What is a splash page?

User-Generated 52

User-Generated eCommerce Real Estate Promotion 52

Hubspot Marketing

DECEMBER 13, 2023

Beginner Tips for Pinterest SEO Advanced Tips for Pinterest SEO Pinterest: The Underrated Platform to Drive Traffic and Social Sales Pinterest SEO is the process of optimizing your content to make it discoverable on the platform. Landing content in front of your ideal customer is challenging unless you know what they’re searching for.

Gen Z 93

Gen Z SEO Real Estate Millennials 93

Search Engine Land

MARCH 4, 2024

Understand the data fundamentals Before you can understand the changes that a cookie-less future will likely bring, you need to understand the lay of the land in data. Google’s decision to kill the cookie effectively put a ticking clock on the current state of digital advertising.

Advertising 116

Advertising Advertisers Marketing Strategy Customer 116