Litmus

AUGUST 22, 2022

List-unsubscribe is a native unsubscribe option offered by popular inbox providers like iOS Mail, Gmail, Yahoo Mail, and Outlook.com to make it easy for users to unsubscribe from unwanted emails. Because it gives subscribers an alternative to designating your email as “spam,” list-unsubscribe also provides a benefit to email marketers.

Email Marketing 107

Email Marketing Marketing Marketers Health 107

AWeber

MAY 24, 2022

Adding your business's — or your own — physical address to all your emails is a required step when you set up your first email campaign. CAN-SPAM law and physical email address. Everybody hates spam emails. anti-spam law called CAN-SPAM was enacted in 2003. What if someone comes to my house?".

Law 101

Law Shipping Food Email Marketing 101

Martech

JANUARY 27, 2023

coming out of COVID, going into a rebound and COVID round 2, moving into supply-chain shortages and other hiccups, facing down a potential recession) and how they affected the work you did to succeed. 3 directional changes to grow your email program Naturally, every marketer’s goals will be unique. We made it to 2023!

Email Marketing 135

Email Marketing Marketing Marketers Law 135

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. Then I’ll suggest how marketers should — and should not — respond to Google’s move or try to re-engage subscribers. I was wrong.

Email Marketing 109

Email Marketing eCommerce Management Customer 109

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

Email Marketing 111

Email Marketing Management Law Marketing 111

Campaign Monitor

SEPTEMBER 12, 2023

Article first published in October 2016, updated September 2023 5 Tips to Overcome Email Send Anxiety Getting ready to share your campaign with customers can be an exciting moment. As marketers, we are proud of the work we’ve done to make an email come together. After all, haven’t we all been frustrated by an email with broken links?

Email Marketing 87

Email Marketing Customer Branding Marketing 87

Customers.ai

NOVEMBER 29, 2023

It’s a challenge, and with the recent email spam filter updates from the likes of Google and Yahoo, getting into those coveted inboxes is becoming even trickier. We can tell you who is visiting your site at the individual level, giving you names, business emails, Linkedin profiles, and more! Let’s do it!

Transform 111

Transform CRM Key Performance Indicator Analytics 111

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. From there, you can track how your CTR changes over time.

Email Marketing 126

Email Marketing Analytics User-Generated Marketing 126

Litmus

OCTOBER 15, 2021

You work hard to create great emails—and there’s no reason they should end up in the junk folder. In this webinar, Grace Murray (Account Manager at Litmus) and I talked about why emails land in spam, how Litmus Spam Testing works, and how you can avoid the junk folder with Litmus.

Communications 83

Communications Promotion Management Branding 83

Customers.ai

MARCH 27, 2024

Supercharge your Meta Ads with Restore Customer Journey Tracking Klaviyo Revenue Tracking Email Deliverability Scoring Direct Integration with Sendlane Direct Integration with HighLevel See Who Is On Your Site Right Now! More About Restore: How to Use Restore by Customers.ai Turn anonymous visitors into genuine contacts.

Customer Journey 60

Customer Journey Outbound Marketing eCommerce User-Generated 60

Litmus

MARCH 18, 2021

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. So how can you get closer to this ultimate email dream? Email preference centers. The benefits of email preference centers.

Law 144

Law Real Estate Email Marketing Direct Mail 144

Hubspot Marketing

JUNE 16, 2023

Your readers are judging your email subject lines. In fact, 47% of marketers in 2022 say they test different email subject lines to optimize their emails' performance and increase click-through rates. Read on for some tried-and-true tips to help jazz up your subject lines and boost your email engagement.

Email Marketing 144

Email Marketing eBook Food Communications 144

Litmus

MARCH 29, 2023

It’s everyone’s favorite time of the month—time for This Month in Email! In this issue, we’ll cover all the latest and greatest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in March 2023. Time to watch out for including user input-text in automated welcome emails.

Email Marketing 85

Email Marketing Shoppers Marketing Marketers 85

Litmus

JULY 15, 2022

If you’re like the nearly 60% of email marketing pros who responded to our 2021 State of Email survey, you invest more than two weeks into your email production cycles. But did you know 16% of all emails never make it into the inbox ? What is Litmus Spam Testing? You’ve hit a spam trap.

Email Marketing 85

Email Marketing Analytics Communications Management 85

Rock Content

OCTOBER 13, 2023

In this article, we dive into what we know so far about this October update and how Rock Content views Google’s core algorithm updates. Download this post by entering your email below Do not worry, we do not spam. To make matters worse, another update is happening at the same time: the October 2023 Spam Update.

SEO 88

SEO Communications Digital Marketing Content Marketing 88

Martech

SEPTEMBER 29, 2023

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Mutiny is set up to refresh your website instantly, based on who has stopped by. And so many choices out there.

eCommerce 88

eCommerce User-Generated Manufacturing Finance 88

Hubspot Marketing

AUGUST 26, 2022

Consider email reputability. And how can you deliver effective marketing at every stage? Therefore, you likely know marketing automation helps save time by relieving you of tedious analytical and marketing tasks. But in order to reap its benefits, you must follow marketing automation best practices. Marketing Automation Best Practices.

CRM 89

CRM Marketing Marketers Shipping 89

Vertical Response

AUGUST 15, 2022

Do you ever worry about the quality of your email list? If you’re not careful, your email list can quickly become cluttered with bad email addresses that will lead to bounces and spam complaints. Email lists that are bought from external sources are often full of bad email addresses.

Email Marketing 62

Email Marketing Marketing Marketers 62

SocialPilot

JANUARY 29, 2024

However, there are several misconceptions about how this goldmine can be leveraged. Those who know how to email an influencer can easily embrace the power of genuine connections. At the same time, others are still waiting to hear the replies to their outreach cold email. Sending cold emails sometimes feels overwhelming.

Influencer Marketing 89

Influencer Marketing Branding Communications Email Marketing 89

Search Engine Land

APRIL 2, 2024

Demonstrates how well the product meets the user’s needs. This article explores how SaaS companies can improve customer onboarding to retain customers and achieve product-led growth. So, how can you leverage your onboarding process to make your SaaS product an indispensable part of your customers’ daily lives?

Customer 83

Customer Real Estate Health Customer Journey 83

Litmus

APRIL 6, 2021

How to do an email audit. How to assess ESPs and get buy-in for a new one. The next stop in our journey? Don’t forget about your email audit document. If you’ve done your email audit correctly, this document will house everything you need to migrate over to your new ESP. How could you improve it?

eBook 100

eBook Customer 100

Customers.ai

MARCH 27, 2024

Supercharge your Meta Ads with Restore Customer Journey Tracking Klaviyo Revenue Tracking Email Deliverability Scoring Direct Integration with Sendlane Direct Integration with HighLevel See Who Is On Your Site Right Now! Because of how it opens up so many different avenues for marketers of all types. Restore takes care of that!

Customer Journey 40

Customer Journey Outbound Marketing Marketing Automation Platform User-Generated 40

Businesses Grow

JUNE 13, 2022

I hired an intern who stopped showing up at work. As a person frequently on the receiving end of the ghosting, my only choice is to follow up and toughen up. One of the biggest challenges to any business right now is finding the right people to fill our marketing jobs. And this pervasive trend of “ghosting” is not helping.

Communications 138

Communications Marketing Marketers Price 138

Marketing Insider Group

FEBRUARY 14, 2023

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line.

Gen Z 129

Gen Z eBook Digital Marketing SEO 129

Neil Patel

JANUARY 8, 2023

My gut tells me the reason for this is MOST companies are too caught up in the “business as usual syndrome”, and they rarely take a second to stop and think about really focusing on conversion optimization. MailChimp made itself different by focusing on making email campaigns that make you money. It’s a win-win deal.

Finance 145

Finance Shipping User-Generated Shoppers 145

Martech

AUGUST 7, 2023

Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work. Or, the brand sent only one email instead of a series. With re-engagement, you want to see people doing something with your email — opening it, clicking on it, and unsubscribing from it.

Shoppers 89

Shoppers Promotion Marketing Automation Platform B2C 89

Adobe Experience Cloud Blog

JULY 26, 2016

Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. How CAN-SPAM Works, and What it Requires.

Law 103

Law Pharmaceutical Thought Leadership Manufacturing 103

Hootsuite

APRIL 17, 2024

If you’re one of ‘em, you’re probably wondering: how do I stand out from the crowd? How does the Threads algorithm work? That’s where the Threads algorithm comes in, friend. The Threads algorithm is Meta’s secret recipe that determines who rises to the top of the pile and who languishes in obscurity. And you can put it to work for you.

User-Generated 86

User-Generated Law Analytics Entertainment 86

Customers.ai

NOVEMBER 29, 2023

It’s a challenge, and with the recent email spam filter updates from the likes of Google and Yahoo, getting into those coveted inboxes is becoming even trickier. We can tell you who is visiting your site at the individual level, giving you names, business emails, Linkedin profiles, and more! Let’s do it!

Transform 52

Transform CRM Key Performance Indicator Analytics 52

Hubspot Marketing

JANUARY 13, 2023

Then, we'll cover why you need lead generation and how to qualify someone as a lead. Let's say you take an online survey to learn more about how to take care of your car. A day or so later, you receive an email from the auto company that created the survey about how they could help you take care of your car.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Adobe Experience Cloud Blog

MARCH 18, 2014

Some Tuesday mornings I find two or three dozen new junk emails in my Marketo inbox. Oh, I get lots more spam than just a few dozen junk emails every day. Most of these routinely get trapped by my first line of defense, our corporate anti–spam firewall. I also get a lot of so-called “white hat” B2B marketing emails.

Thought Leadership 134

Thought Leadership Finance Email Marketing Product 134

Search Engine Land

FEBRUARY 19, 2023

Google stops supporting meta news keywords tag In 2018, we learned that Google had quietly dropped support for the news meta keywords tag. Also on this day Google: Spam less than 1% of Maps content 2020: Spam represented less than 1% of the 20 million daily contributions Google received on Maps.

Search Marketers 94

Search Marketers Marketing Marketers User-Generated 94

Litmus

MARCH 16, 2020

The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Better email experiences for everyone. Strict anti-spam laws are not the death of email—they make it better. The result? Let’s take a look. .

Law 59

Law Email Marketing eBook Marketing 59

Litmus

FEBRUARY 17, 2021

More than 40% of companies say that email marketing is under-resourced, yet only 12% plan to add full-time email staff according to our most recent State of Email Report. So if adding extra team members isn’t an option—and even if it is—consider email marketing automation. Why automated email testing is a must.

CRM 86

CRM Email Marketing Whitepaper Customer loyalty 86

Litmus

FEBRUARY 14, 2020

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry.

Email Marketing 77

Email Marketing Copywriting Law Communications 77

Scoop.it!

JANUARY 10, 2023

When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. If you’re ready to stop struggling to create quality content and improve your email marketing strategy, then keep reading.

Energy 78

Energy Email Marketing Thought Leadership Customer Acquisition 78

Scoop.it!

JULY 12, 2022

Email marketing is an effective strategy for any company. However, small businesses often make the same mistakes when designing and sending marketing emails. . So before you send out any more campaigns, take a few minutes to double-check your emails for these top ten email marketing mistakes. Not segmenting your list.

Email Marketing 92

Email Marketing Marketing Marketers User-Generated 92