SocialPilot

MAY 27, 2025

Unlike casual users or influencers, content creators are brought into a business to strategically support marketing objectives, increase engagement, build community, promote products, or drive conversions. Ideal for: Product demos, behind-the-scenes, UGC-style stories, trend campaigns. Brands that need consistent posting and reach.

Thought Leadership 80

Thought Leadership Social Media Marketing Communications Management 80

Sprout Social

MAY 6, 2025

You can intercept issues before they escalate, identify ways to improve sentiment and get valuable insight into how audiences perceive your brand. Brand monitoring tracks mentions of your brand or products across online channels. What is brand monitoring?

Branding 98

Branding Health Transform Analytics 98

verse.ai

OCTOBER 30, 2024

Rather than promoting products outright, focus on creating educational and solution-oriented content that addresses the challenges your prospects face. This could include blog posts, guides, or webinars that provide actionable insights, along with tools like templates or calculators that offer immediate value.

Customer Journey 109

Customer Journey Customer Transform Communications 109

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 115

Product User-Generated Thought Leadership Customer Acquisition 115

Backlinko

MARCH 25, 2025

Pay attention to: Common questions people ask Problems they’re trying to solve Language they use to describe their challenges Products or solutions they’re already using Now, let’s look at whether your niche is growing or declining. Debt Management Talk about the sleeper hit of blog niches. million members.

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Buffer Marketing

JANUARY 30, 2025

Setting clear, measurable goals keeps your content focused and your efforts productive. Anna Burgess Yang, a solopreneur & content marketer, talked about prioritization in terms of managing workload efficiently. Use live shopping features (if relevant) to showcase products. " [Link to interview] 3.

User-Generated 99

User-Generated Education Analytics Thought Leadership 99

Hubspot Marketing

FEBRUARY 10, 2025

B2B influencer marketing is when businesses that sell to other businesses collaborate with thought leaders and respected figures in their space to promote their products or services. Some of the most popular forms of B2B influencer marketing are: Contests/Giveaways: Influencer gives away one of your products on their platform.

Influencer Marketing 111

Influencer Marketing Branding B2C Marketing 111

Bannerflow

JUNE 22, 2021

Production automation is all about empowering brands and designers to combine creativity with performance. We spoke to Design Manager at Readly, Charlotte Gudmundsson about how both her and her team produce global display advertising and the role the Bannerflow platform plays in enabling them to reach the next level.

Product 90

Product Advertising Advertisers Communications 90

Bannerflow

FEBRUARY 16, 2021

And in an overcrowded and competitive market getting creative ad production right is part of the solution. We spoke to Performance Marketing Manager at Grupo MásMóvil Daniel Domingo about how his team creates and manages display advertising. The downside to this is that it can turn unmanageable in terms of production.

Product 87

Product Customer Transform Advertising 87

Bannerflow

JUNE 3, 2020

Not only that but having the agility to work across teams, as well as deal with the unexpected means having a platform, like Bannerflow, is essential for digital advertising production. How do you handle times when you need to ramp up digital ad production? This gives us more time to be more productive. Want to know more?

Management 84

Management Advertising Advertisers Marketing 84

Sprout Social

SEPTEMBER 23, 2021

“Sprout Social’s Listening tool enables users to turn the rich, always-on conversation on Twitter into powerful data and insights,” said Lauren Jenkins, Senior Program Manager at Twitter. In times of crisis, those insights can make a substantial real-world impact. Check Out the #ExtremeWeather Project.

Food 139

Food Industry Insights Management Communications 139

Animalz blog

NOVEMBER 14, 2024

Meet the Hook Model The hook (or hooked) model — a term coined by author and behavioral designer Nir Eyal — explains how designers create habit-forming products. This is what prompts a user to engage with the product. With each loop, the user’s attachment to the product grows as they create a habit. Investment.

User-Generated 67

User-Generated Energy Industry Insights Product 67

Internet Marketing Ninjas

APRIL 7, 2022

Duane Forrester is VP of Industry Insights for Yext for over 5 years, and prior to that he was the Sr. Product Marketing Manager at Bing. Nowadays, an SEO strategy includes: Content Technical SEO Links Usability Reputation management , etc. He was responsible for launching Bing’s updated version of Webmaster Tools.

SEO 126

SEO Industry Insights Digital Marketing Management 126

SocialPilot

MARCH 11, 2025

Get Noticed by More Local Customers: Your Google Business Profile is like a digital storefrontit helps potential customers find you when they search for products or services you offer. A fitness center can enable class scheduling, a boutique can highlight its product catalog, and a law firm can display consultation booking options.

User-Generated 52

User-Generated SEO Food Price 52

SocialPilot

FEBRUARY 21, 2024

So, whether you are a small business owner, a brand manager, or a seasoned marketer, exploring these 15+ best social media post ideas for businesses will help you increase your online presence and take your business to new heights. You can share their images or videos with your product, talking about their experience.

User-Generated 110

User-Generated Education Industry Insights Entertainment 110

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 117

Transform PR User-Generated Retail 117

Sprout Social

SEPTEMBER 25, 2023

Leading brands recognize social is a goldmine for consumer and industry insights; where else can you get unfiltered feedback from your target audience or see how trends take off in real time? That’s only going to continue as social becomes more ingrained in our everyday lives.

Transform 129

Transform CMO Education CRM 129

Sprout Social

SEPTEMBER 6, 2023

This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees. How to create a LinkedIn Business Page How to manage a LinkedIn Company Page What is a LinkedIn Business Page? Table of contents: What is a LinkedIn Business Page?

Education 133

Education Analytics User-Generated Management 133

Neil Patel

APRIL 9, 2021

LinkedIn Industry Insights. Understanding the ins and outs of a specific industry can also help catapult your marketing campaign in the right direction. Knowing what trends and insights matter to you is most important. A lot of hiring managers turn to LinkedIn to find and research candidates in the industry.

Industry Insights 128

Industry Insights Real Estate Advertising Advertisers 128

Martech

MARCH 19, 2024

Yes, I’m biased, but that includes industry insights you can learn through this site! Increasingly, CMOs hired us as dedicated leaders as marketing became the leading user of tech outside product and IT. With more than 10,000 tools to choose from, it became all about managing the stack. Want help managing your CRM?

Customer 130

Customer Transform Shoppers CMO 130

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. You won’t drive sales by relentlessly pushing your products or services and delivering no other value. What do their marketing campaigns entail? Focus on Delivering Value.

Social Media Marketing 145

Social Media Marketing Entertainment Analytics Industry Insights 145

Hubspot Marketing

JANUARY 10, 2023

As we embark on the new year, marketing managers and project leads will determine their strategy for the first quarter based on the big question, "Are we in a recession?". Typically, a recession is considered two consecutive quarters of negative gross domestic product (GDP). As a result, they pay less for products or services.

Price 117

Price Food Marketing Marketers 117

Hootsuite

NOVEMBER 25, 2019

At the advisor level, Putnam Retail Management found 84% use social media for finance industry business. The most effective advisors using social media in financial services increased assets under management by 10% in just a year. Get key industry insights. First, they consolidated account management in Hootsuite.

Finance 145

Finance Food PR Management 145

Calvyn Lee Blog

MAY 21, 2022

Question 1: Sara was recently hired to manage a company’s LinkedIn Page. Question 2: Isla pitches the idea of a LinkedIn video campaign to her company’s leadership, with the goal of educating customers on a complex product. The leadership team approves the campaign, but they don’t have the budget to support a high production video.

Thought Leadership 130

Thought Leadership Marketing Marketers Whitepaper 130

Neil Patel

OCTOBER 25, 2020

Industry insights – Agencies can work with dozens of clients at a time. Chances are, they’ve worked with a company in a similar situation or industry as your own. You won’t have to build out a management structure for that department either. Some products and markets can be better executed with an in house team.

Digital Marketing 145

Digital Marketing Marketing Marketers Thought Leadership 145

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. If you want to put your business in front of key individuals in your industry, LinkedIn is the way to go.

Influencer Marketing 140

Influencer Marketing Branding User-Generated Marketing 140

Set Up

JANUARY 21, 2025

Brands might also feel more equipped to handle these challenges internally, having developed in-house communications teams or clear frameworks for managing public perception. Populations will shift, and it is important for Brands to be in tune with which demographics are resonating with their products.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Martech

MARCH 22, 2024

Creation: AI-assisted content execution and design This phase of the content marketing lifecycle involves production. While roles vary between organizations, content production is often the responsibility of copywriters, designers and managers. Producing varied character descriptions for storytelling.

Transform 125

Transform Content Marketing Marketing Marketers 125

Sprout Social

JANUARY 19, 2021

What consumers think about your products. Where your brand comes up in industry or cultural conversations. For example, you could use Tags to categorize your content related to an upcoming conference event, campaign or a new product launch. A complete understanding of your brand health can’t be gained in a silo.

Health 129

Health Key Performance Indicator Analytics Industry Insights 129

Sprout Social

OCTOBER 20, 2022

According to Rachael Goulet, our Senior Manager of Social Media, “Advocacy is the easiest way to extend our reach. Many Sprout teams work together to curate posts about open roles, product awards and cultural recognitions. Industry insights and news. and third party articles. We prioritize sharing: Employer brand content.

Thought Leadership 142

Thought Leadership PR Industry Insights Place 142

Martech

MAY 29, 2024

AI algorithms project that only around 18% of marketing managers will witness their roles being automated, yet the perception of AI’s encroachment into the marketing sphere is widespread. By 2024, the proportion of men to women in marketing manager positions in North America is estimated to be 31% to 69%. Digital Ad Managers.

Transform 125

Transform Marketing Marketers Communications 125

Rock Content

FEBRUARY 5, 2024

Use channels for product launches, behind-the-scenes sneak peeks, and quick polls to understand your market. Host exclusive Q&A sessions, product demos, or industry insights directly through this channel. From event reminders to product tags and fundraisers, it’s a game-changer for marketers. Via Meta 2.

Entertainment 97

Entertainment Retail Industry Insights Promotion 97

SocialPilot

MAY 29, 2025

Luxury agent Aaron Kirman ( @aaronkirman ) uses the platform to market high-end properties through cinematic home tours and behind-the-scenes industry insights. Agents can schedule posts, track engagement, and manage multiple accounts from one place. YouTube takes more effort due to video production and editing.

Real Estate 52

Real Estate Price Social Media Marketing Market Trends 52

Bannerflow

JUNE 3, 2020

Not only that but having the agility to work across teams, as well as deal with the unexpected means having a platform, like Bannerflow, is essential for digital advertising production. How do you handle times when you need to ramp up digital ad production? This gives us more time to be more productive. Want to know more?

Management 52

Management Advertising Advertisers Marketing 52

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Source: Buffer) 4.

Branding 137

Branding Price Influencer Marketing Analytics 137

Sprout Social

FEBRUARY 7, 2024

For example, a healthy food brand might identify a rising interest in keto diets and find that none of its competitors are offering keto products. Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering? Is your product missing an important feature?

Price 129

Price Marketing Marketers Analytics 129

Sprout Social

MARCH 13, 2019

Digging into the data behind your mentions can lead to a treasure trove of insight to help you make actionable business decisions. Want to uncover what exactly what products and features customers want? Perhaps they have feedback on a particular product or feature. That is, if you’re listening.

Place 111

Place Industry Insights Analytics Branding 111