This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Creation: AI-assisted content execution and design This phase of the content marketing lifecycle involves production. While roles vary between organizations, content production is often the responsibility of copywriters, designers and managers. The post Transforming content marketing lifecycles with AI appeared first on MarTech.
Find out what people really think about your competitors and compare that to the sentiment towards your products or services. This user-generated content may give you innovative ideas for new campaigns and products. Reveals buying behaviors and product preferences Reddit trends help brands understand what people like to buy and why.
It’s no secret that COVID-19 has accelerated the adoption of digital transformation technologies across many, if not all, industries. This can be hard to achieve in practice if you don’t have a strategy for digital transformation within a workable framework for your particular business. Digital transformation technologies.
Saxo Bank Group is a pioneer of fintech and is one of the most trusted and respected names in the industry. For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. However, the challenge is that we are in a highly regulated industry.
News IndustryInsights Tips & Tricks How-Tos Research & Reports Subscribe Meet The Mailers: Using Embellishments to Spark Engagement Divine Design: How a Gate Fold Triptych Became a Powerful Fundraising Tool 6 Legendary Direct Mail Campaigns That Changed the Marketing Game How is Direct Mail Marketing Used in Telecommunications?
Rather than promoting products outright, focus on creating educational and solution-oriented content that addresses the challenges your prospects face. This could include blog posts, guides, or webinars that provide actionable insights, along with tools like templates or calculators that offer immediate value.
I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too. They didn’t rely on big ad spend but instead told stories that resonated with their audience, from product showcases to fitness transformations.
Its ideal for sharing thought leadership, case studies, and industryinsights. YouTube : Videos like product demos, tutorials, and live webinars can drive engagement and conversions. If youre a SaaS company like us, these are pretty astounding ways to hook your audience while educating them about your products.
Retail brands thrive in this space by aligning products with lifestyle preferencesfor instance, a fitness brand showcasing how its gear enhances workouts through aspirational, lifestyle-focused content. Decision-makers prioritize content offering industryinsights and results.
You can intercept issues before they escalate, identify ways to improve sentiment and get valuable insight into how audiences perceive your brand. Brand monitoring tracks mentions of your brand or products across online channels. Include common misspellings, variations, abbreviations and product nicknames.
The travel and tourism industry is recognised as one of the early adopters of digital transformation. This has stood the industry in good stead considering the unprecedented impact of COVID-19. Digital Transformation and Travel. Omnichannel Sales and Marketing for the Travel Industry. Mobile is King.
We have covered all major industries and shared vital metrics that you should know. Social Media Benchmarks by Industry The social media landscape is vast and constantly transforming. What works for your industry might not work for others. That’s where industry-specific benchmarks come in. Posts per week: 3.7
As we enter a post-pandemic world, digital transformation is high on the agenda of many businesses. Within that new landscape is the need to seamlessly integrate a social media strategy and ensure it is leveraged as part of the wider digital transformation drive. But how do you build a strategy that drives digital transformation?
Pay attention to: Common questions people ask Problems they’re trying to solve Language they use to describe their challenges Products or solutions they’re already using Now, let’s look at whether your niche is growing or declining. million members. Open Google Trends and enter your blog niche idea.
iGaming is a huge and growing industry and one which is embedded in the online world, making digital transformation integral to the sector’s growth. Consequently, it’s clear this is a sector where digital transformation is a priority. However, 54% report increasing the volume of their content production.
The right automation tools can transform your VerticalResponse email marketing from a manual process into a streamlined, efficient machine that generates leads while you focus on strategy. The platform’s visual workflow builder allows you to create complex automations with advanced data transformation and conditional routing.
RTB House’ s ContentGPT leverages the power of generative pre-trained transformers and large language models to provide insights into the specific interests and intents of web page readers across the open internet. The post The latest in AI-powered marketing technology releases appeared first on MarTech.
And in an overcrowded and competitive market getting creative ad production right is part of the solution. And why Bannerflow’s production automation features make it so useful to telecom marketing teams. It not only provides great advertising coverage for our products but enables us to use a performance driven approach too.
Content repurposing, also known as content recycling, is the practice of reusing existing content and transforming it into various formats to extend its reach and lifecycle. It’s ideal for transforming longer videos into shorter, engaging clips suitable for social media platforms. Let’s get started with the basics first!
Populations will shift, and it is important for Brands to be in tune with which demographics are resonating with their products. As noted in a Forbes article , staying alert to societal upheavals and embracing innovative strategies are crucial for marketing leaders in transformative times.
When we envision the jobs that AI will transform, marketing roles often come to the forefront. Women are not passive observers but active contributors, armed with the capacity to comprehend and adapt to these transformations. Tackle your change as if it were a project, and remember you are the product of a new world.
Leading brands recognize social is a goldmine for consumer and industryinsights; where else can you get unfiltered feedback from your target audience or see how trends take off in real time? That’s only going to continue as social becomes more ingrained in our everyday lives.
Hosts: Kim Essendrup , Founder of Kolme Group, and Kate Anderson , Senior Product Manager at PayPal. In addition to industryinsights and tips, the hosts offer thoughtful case studies. What we like: Host Galen Low goes beyond just discussing industry trends. Length: 35-45 minutes.
Yes, I’m biased, but that includes industryinsights you can learn through this site! Increasingly, CMOs hired us as dedicated leaders as marketing became the leading user of tech outside product and IT. You must see/do this independently to understand its transformational impact on marketing and martech.
It showcases high-quality images of its products on Instagram, utilizing Stories to share behind-the-scenes content and customer testimonials. Publish LinkedIn Articles and industryinsights to bring professionals to your site. Add Link Stickers to Instagram Stories, driving traffic to blogs, offers, or product pages.
This fresh field utilises creative concepts to sell a business’s products or services through the medium of marketing. Services and products. The roles of your marketing team can also work together in this way – data can be turned into a beautiful written narrative which is transformed into a captivating visual concept.
Life has transformed from handshakes and hugs to virtual greetings and social engagement through a laptop screen. This is just some of what we expect in marketing technology from 2021: Digital transformation in a number of aspects is set to snowball. Marketing will thrive on thorough data insights. Conclusion.
Indeed, a higher level of productivity leads to more time to focus on other key areas of the digital marketing process, such as optimisation. By bringing martech and in-house talent together, brands are transforming workflows and reaching new highs in their productivity. A major demand for brands is efficiency. Practical advice.
A great website drives customer engagement, builds brand credibility, and can help foster a community around your products or services. ” Once these keywords are identified, that company should integrate them into blogs, product descriptions, and other website content. Get Started and Get Ranking!
Create entertaining tutorials showcasing how to use your products or services. Product demonstrations. Showing products in action can help potential customers understand their value and functionality. Encouraging users to create and share videos using your brand’s products can boost authenticity and trust.
In turn, these insights can transform customer experiences and translate into a greater return on investment (ROI). Moreover utilising big data in this way can be transformative to ROI. Based on this gathered data, marketers can offer relevant deals and products – but crucially, at the right time.
Diving into the world of AI was initially out of sheer curiosity, but in the past year, it has transformed how I work. It has also helped me double my social media content production. AI Art Generator : Transform your words into stunning high-resolution images, allowing you to create one-of-a-kind AI art for your social posts.
Not just that but improvements in production efficiency and simply using data in a better way are noted as having positive impacts across in-house teams. Getting digital transformation right, appears a key consideration when moving in-house. Knowing the biggest perceived barriers to in-housing and how to overcome them is crucial.
It involves contacting people or companies who might not be looking for your product but fit your ideal customer profile. Definition and Main Ideas Outbound lead generation is when businesses reach out to potential customers first. This builds trust and shows the value of your solution.
Transform data in your video into a carousel “data report.”. As a professional network and learning tool, LinkedIn is a great home for thought leadership and industryinsights. This could be a great fit for repurposing educational, product-focused, company culture or thought leadership Instagram videos. Quote posts.
Automated production makes life easier. Automated ad production can be a lifesaver, allowing you to quickly create thousand display ads that automatically adjust to work across a range of platforms. Combine display and social travel advertising production. Allow us to explain… 1. Limited resources? Tight budget?
As mentioned above, industryinsights are all about good data. These insights inform your RevOps team of current trends and how (and to what extent) they can be leveraged to help your business. Knowing your company’s pricing history can help you understand how customers view your product. Competitor analysis.
Social data is about more than Likes and follower counts–it also reveals sentiment and industryinsight that can be transformative for all areas of an organization. Even though 71% of marketers say they have these insights, 39% of marketers say they struggle to demonstrate the value of social across their organizations.
Sprout’s analytics and reporting enable you to get a full view of your strategy performance, to benchmark against competitors and helps transform your social media intelligence into shareable business intelligence. Social listening unpacks insights about competitors, products, audience sentiment and more. Source: Brand24) 11.
In-depth product and brand understanding. In-depth brand and product understanding. Would you like to know more about how we help companies with digital transformation? In this article, we’re looking more closely at the key ways you can evolve your brand with the power of in-house, in the following five ways: Cost management.
Whether fintech, traditional banks, trading or insurance, the global pandemic is forcing both adaptation and transformation across marketing teams as margins grow ever tighter. In this article, we suggest following strategies to help your brand create its best ever financial service ads: Increasing production via automation.
Artificial intelligence (AI) has been increasingly transforming the way in which people live their lives and fulfil tasks. Advertising chatbots or ‘conversational agents’ are deployed to engage potential customers and are also available to provide further information about the product and additional services.
You’ve got a fantastic product, but you’re struggling to reach the right people. Consider launching a customer appreciation campaign with exclusive discounts, sneak peeks, and priority access to new products. Enter email marketing. And don’t forget to ask for feedback! And don’t forget to ask for feedback!
Moving in-house has enabled brands to take back control of creative production. This suggests that having control over creative production allows managers to set informed, creative focused KPIs. Indeed, 34% of correspondents admit to using digital transformation agencies, on a monthly basis for support.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content