Buffer Marketing

JANUARY 30, 2025

Design graphics or templates for upcoming promotions. Map out key themes and campaigns Instead of coming up with random posts each week, organize your content around core themes. Film multiple short-form videos in a single session. Batching content helps you stay consistent without constantly feeling like you’re playing catch-up.

User-Generated 105

User-Generated Education Analytics Thought Leadership 105

SocialPilot

MAY 27, 2025

Unlike casual users or influencers, content creators are brought into a business to strategically support marketing objectives, increase engagement, build community, promote products, or drive conversions. But theyre not just posting pretty pictures or trending dances. Campaign planning and audience targeting.

Thought Leadership 83

Thought Leadership Social Media Marketing Communications Management 83

Sprout Social

MARCH 26, 2025

Charities like the RSPCA are using Facebook to share animal welfare information and promote adoptions. UK businesses are increasingly utilising the platform for content marketing, sharing industry insights and company culture as well as recruitment purposes. They also use it to promote their various programs and services.

Entertainment 88

Entertainment Gen Z Millennials User-Generated 88

Hubspot Marketing

FEBRUARY 10, 2025

B2B influencer marketing is when businesses that sell to other businesses collaborate with thought leaders and respected figures in their space to promote their products or services. Who do they turn to for advice or industry insights? The more information you can gather about your target audience, the better.

Influencer Marketing 109

Influencer Marketing Branding B2C Marketers 109

Hootsuite

OCTOBER 30, 2024

Core elements of social media management include audience research, platform choice, SMART goals, and a balanced content calendar of educational, entertaining, and promotional posts. Promotional content Promotional content is kind of like old-school advertising.

Management 123

Management Entertainment User-Generated Analytics 123

Sprout Social

FEBRUARY 10, 2025

Our social, public relations and content teams collaborate to decide which content we promote in our Advocacy platform. Lastly, we also cross-promote key updates on internal channels to ensure everyone gets the information they need. We include Sprout-specific content (launch materials, blog posts, social content, etc.)

Branding 77

Branding Thought Leadership User-Generated Industry Insights 77

Sprout Social

MARCH 22, 2021

Rather than focus on selling, most B2B companies use social as a top-of-the-funnel marketing channel, specifically for content promotion and awareness. Social media is the perfect place to make it happen, providing a place to promote bite-sized pieces of content that highlight all of the above. New promotional tactics.

Education 145

Education Promotion Thought Leadership Analytics 145

Neil Patel

APRIL 9, 2021

LinkedIn Insights gives you the ability to see information about who follows you, engages with your content, or may be of interest to you as a lead or new hire. Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform.

Industry Insights 135

Industry Insights Real Estate Advertisers Advertising 135

SocialPilot

FEBRUARY 21, 2024

Promote Holiday Offers Utilizing holidays and festivals is a genius way to fill up your social media calendar. Share special discounts and promotions for upcoming holidays or events. Share Industry Insights Keeping your audience informed of industry insights and trends through social media posts is a very educational idea.

User-Generated 110

User-Generated Education Industry Insights Entertainment 110

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Tip 7: Set an internal promotion schedule. From deep thought leadership to relevant memes commenting on industry insights, content is powerful.

Thought Leadership 138

Thought Leadership Promotion Industry Insights Analytics 138

Marketing Insider Group

DECEMBER 18, 2023

This means you must adapt your marketing campaigns around the products that they promote. You must both become and remain creative throughout the marketing process to stand out in a competitive market — even when promoting a complicated or confusing product. Even when you’ve crafted a good strategy, you can’t leave it on auto-pilot.

Marketing Strategy 122

Marketing Strategy Product User-Generated Marketers 122

Adobe Experience Cloud Blog

APRIL 10, 2018

You should also be doing the same for your competitors as well as tracking wider industry keywords. By being aware of competitive and industry insights, you can ensure your community management strategy isn’t created in a bubble. Engagement first’ content also considers content promotion before the content creation.

Management 133

Management Whitepaper Thought Leadership Promotion 133

Marketing Insider Group

JANUARY 21, 2022

Whether you log on for entertainment, fresh industry insights, or the latest hot take, there are reasons you follow your favorite brands and influencers. For example, leading up to an industry conference or tradeshow, identify relevant hashtags the organizers are using and create a promotional campaign around them.

Social Media Marketing 145

Social Media Marketing Entertainment Analytics Industry Insights 145

Sprout Social

JANUARY 21, 2021

Reaching audiences who missed a piece of content on its first round of promotion. For example, The Sprout Social Index TM is our annual data report that speaks to the entire marketing industry. But we also include data points that are specific to certain industries and can be used to capture the attention of niche audiences.

Whitepaper 145

Whitepaper eBook Health Industry Insights 145

Hubspot Marketing

NOVEMBER 15, 2023

Discount Emails Our survey found almost a third of marketers (31%) say emails promoting coupons, discount codes, free resources, or sales get the most engagement. Educational Emails Just 17% of marketers say educational emails about their industry rather than products or services get the most engagement.

User-Generated 127

User-Generated Education Promotion Marketers 127

Animalz blog

NOVEMBER 14, 2024

Social media is a natural fit for Buffer’s small business audience, who often use these platforms to promote their own brands. Instead, strive to “hitch a ride” on the habits your audience already has — whether that’s checking email in the morning, browsing LinkedIn, or catching up on industry insights.

User-Generated 67

User-Generated Energy Industry Insights Product 67

verse.ai

OCTOBER 30, 2024

Rather than promoting products outright, focus on creating educational and solution-oriented content that addresses the challenges your prospects face. This could include blog posts, guides, or webinars that provide actionable insights, along with tools like templates or calculators that offer immediate value.

Customer Journey 109

Customer Journey Customer Transform Communications 109

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. On LinkedIn’s professional-focused network, influence, audience, and authority are built upon expertise.

Influencer Marketing 141

Influencer Marketing Branding User-Generated Marketers 141

Martech

NOVEMBER 15, 2023

Industry-specific videos. Video content that simplifies complex industry practices, like a tutorial series. Appearances on reputable platforms to discuss industry insights, such as a sustainability expert talking about renewable energy on a podcast. Interviews and podcasts. LinkedIn posts.

Thought Leadership 136

Thought Leadership Energy Marketers Marketing 136

Marketing Insider Group

AUGUST 29, 2023

Employee Advocacy More and more companies are asking their employees to promote the brand on their personal social media channels. Specifically, employees are sharing positive news, stories, and insights about their workplace, products, or services. Introduce rewards or recognition programs for employees who actively promote the brand.

User-Generated 117

User-Generated Entertainment Whitepaper Industry Insights 117

Adobe Experience Cloud Blog

MARCH 13, 2018

Our report found that 71% of editors see overly promotional content as a major problem. Editors and their readers might want helpful tips or unique industry insights, but too bad—you’re going to write an 800-word billboard.

Thought Leadership 134

Thought Leadership Industry Insights Communications Digital Marketing 134

SocialPilot

MAY 29, 2025

Luxury agent Aaron Kirman ( @aaronkirman ) uses the platform to market high-end properties through cinematic home tours and behind-the-scenes industry insights. Since YouTube videos often appear in Google search results, they can bring in buyers without the need for constant promotion.

Real Estate 52

Real Estate Price Social Media Marketing Market Trends 52

SocialPilot

JUNE 18, 2025

See how they promote their products and redirect their YouTube audience to their website and product pages. Social media helps build industry relationships that can eventually convert into partnerships or sales. SocialPilot , a leading B2B SaaS company, successfully grew its social media presence on LinkedIn through thought leadership.

Real Estate 59

Real Estate Transform User-Generated Education 59

Sprout Social

OCTOBER 20, 2022

Our social, PR and content teams collaborate to decide which content we promote in our Advocacy platform. Industry insights and news. We include our content (launch materials, blog posts, social content, etc.) and third party articles. We prioritize sharing: Employer brand content. Owned and earned thought leadership.

Thought Leadership 142

Thought Leadership PR Industry Insights Place 142

Scoop.it!

APRIL 18, 2023

It’s best suited for content curation , as your posts can encompass information from relevant sources, industry insights, and statistics that can help educate your target audience. You can share your latest offers, product insights, content updates, and more. Social Media Posts Social media has over 4.74

Branding 105

Branding User-Generated Thought Leadership Industry Insights 105

Marketing Insider Group

MAY 31, 2023

And while paid ads and promotional partnerships are great ways to gain traction, organic website traffic is foundational to gaining visibility, enhancing engagement, generating leads, and driving conversions. A great website drives customer engagement, builds brand credibility, and can help foster a community around your products or services.

Transform 131

Transform User-Generated SEO Fashion 131

Hubspot Marketing

MARCH 21, 2024

Besides popular directories, Houzz, HomeAdvisor, and BuildZoom are specific for promoting construction businesses. Founders and CEOs are now in charge of promoting their businesses and generating leads on social media platforms. For instance, LinkedIn is great for sharing industry insights, blog posts, case studies, and testimonials.

Marketers 126

Marketers Marketing User-Generated Promotion 126

Litmus

APRIL 29, 2020

We believe in the power of data-driven industry research. Reliable industry insights help all of us benchmark our programs against our peers, identify trends, uncover opportunities for improvement—and ultimately, help push the industry forward. Take the survey ?. Take the survey now. Tweet this ?. About Women of Email.

Non-Profit 80

Non-Profit Thought Leadership Industry Insights Promotion 80

Litmus

APRIL 30, 2020

We believe in the power of data-driven industry research. Reliable industry insights help all of us benchmark our programs against our peers, identify trends, uncover opportunities for improvement—and ultimately, help push the industry forward. . Take the survey ?. Take the survey now. Tweet this ? . About Women of Email.

Non-Profit 80

Non-Profit Thought Leadership Industry Insights Promotion 80

Adobe Experience Cloud Blog

DECEMBER 4, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program.

Thought Leadership 107

Thought Leadership Industry Insights Analytics Promotion 107

SocialPilot

FEBRUARY 17, 2025

Publish LinkedIn Articles and industry insights to bring professionals to your site. Instead of relying solely on promotional posts, they focused on interactive and engaging videos like aesthetic hand-drawn characters, encouraging users to visit their website. Twitter (X): Ideal for real-time updates and brand engagement.

Transform 40

Transform User-Generated SEO Promotion 40

Rock Content

FEBRUARY 5, 2024

Host exclusive Q&A sessions, product demos, or industry insights directly through this channel. Promote events with event reminders and involve your audience in fundraisers, showing the human side of your brand. I mpact on Marketers: Plan and promote your live sessions. Via Meta 2.

Entertainment 97

Entertainment Retail Industry Insights Promotion 97

Calvyn Lee Blog

MAY 21, 2022

By promoting your products. Develop content focused solely on potential new hires and promote Lead Gen Forms. Start with engaging both audiences directly, promoting your employee culture. Question 60: Joseph recently launched his startup, and he’s considering creating multiple Showcase Pages to promote his individual products.

Thought Leadership 130

Thought Leadership Marketers Marketing Whitepaper 130

Martech

MAY 3, 2022

The goal is to build your brand reputation, promote your products and services, connect and build community with new and existing customers, and drive traffic to your business. It also helps you learn about new trends, gain valuable industry insights, track new income streams, and find new influencers and brands to collaborate with.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

SocialPilot

JULY 17, 2024

Twitter average click-through-rate: 0.85% Retail Social Media Benchmarks The retail industry uses social media to showcase products and promotions through high-quality images and videos. Twitter is the key platform for sharing industry insights and product updates and engaging with a professional audience.

Transform 64

Transform Food Education Fashion 64

Sachs Marketing Group

APRIL 3, 2023

Engaging with your customers through surveys and polls in your emails can help you uncover valuable insights that will improve your product offerings and overall customer experience. Offer incentives like limited-time promotions or exclusive content to entice them to re-engage with your brand.

Email Marketing 98

Email Marketing Inbound Marketing Marketers Marketing 98

Sprout Social

FEBRUARY 7, 2022

Promoting upcoming events. With six out of 10 users actively looking for industry insights on LinkedIn , refining your content strategy is an important part of building trust and your reputation as a thought leader. Showing off your products. Highlighting what your company does. Visualizing company culture.

Branding 139

Branding Real Estate Key Performance Indicator Thought Leadership 139