Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. With these areas in mind, let’s dig into some specific D2C marketing tips and D2C ecommerce best practices. Invest in paid ads.

Manufacturing 133

Manufacturing B2C Non-Profit eCommerce 133

Power Digital Marketing

APRIL 7, 2025

One of the most intriguing trends to emerge is how TikTok fuels Amazon sales, as users see products on TikTok and then turn to Amazon to compare pricing, shipping, and availability before making a purchase. Brands that use targeted campaigns see higher conversion rates, particularly when highlighting Amazons fast shipping options.

Branding 52

Branding Shipping Transform Shoppers 52

Sprout Social

JANUARY 27, 2025

When embarking on an influencer marketing journey or seeking to promote UGC, fashioning a singular hashtag is now customary. Even something as simple as a branded business card snuck into your shipped orders is a smart move. Implement influencer marketing and user-generated content campaigns.

Retail 88

Retail Shoppers User-Generated Customer Journey 88

Search Engine Land

AUGUST 13, 2024

More than 50% plan on increasing their investment in influencer marketing Traffic and conversion rates for sellers on social commerce channels lean heavily on social tools like tagging posts, creating new posts consistently and promoting through influencers, which traditional marketplaces don’t offer.

eCommerce 86

eCommerce Branding Retail Shoppers 86

Set Up

APRIL 1, 2025

In other words, AI can support scale, but strategy still has to guide the work, and a human should be steering the ship. For example, I'll regularly start brainstorming and ask ChatGPT for 10 ideas and then use those as NO-GO ideas that are so obvious we can't use them and push for more thoughtful responses from my team.

CMO 59

CMO Copywriting Shipping Analytics 59

Hootsuite

APRIL 22, 2025

Specific types of Facebook marketing for businesses include: Organic Facebook post content (e.g., Strategic messages are contained in more colorful graphics, like 24 hours only, and free shipping. text posts, photos, videos) Paid, or boosted, content (e.g, Then, show off your results in beautiful reports. Source: Nomatic on Facebook 2.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Vertical Response

JUNE 11, 2025

Transactional Emails: Sent in response to a user’s action—like a purchase confirmation, shipping update, or password reset—transactional emails are crucial for customer communication and building trust. Additionally, marketers are expanding their reach by integrating email campaigns with social media and influencer marketing.

Transform 52

Transform Email Marketing Analytics Marketing 52

Sprout Social

JULY 18, 2025

For example, Amazon Australia teamed up with Ramon Israel to create a custom Black Friday wishlist, highlighting its wide range of products and its signature services, like fast and free shipping. How does summer influence Australian e-commerce social media?

Retail 75

Retail Food Social Media Marketing Key Performance Indicator 75

illumin

AUGUST 27, 2024

According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024. Fast delivery drives purchases Same-day delivery continues its meteoric climb in popularity and speedy shipping will be incredibly important in late 2024.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Businesses Grow

JANUARY 20, 2025

Temu is an eCommerce company that ships generally non-branded, low-cost commodity products directly from Chinese factories. Brands are beacons of trust in a world of deep fakes and misinformation Branding isn’t replaced by “categories” or performance marketing. Perhaps the poster child for this argument is Temu.

Branding 69

Branding Non-Profit eCommerce Price 69

Buffer Marketing

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year.

Influencer Marketing 118

Influencer Marketing Marketing Marketers Promotion 118

Sprout Social

MAY 12, 2025

According to Sprouts 2024 Influencer Marketing Benchmarks Report , TikTok influencers in the travel space have an average engagement rate of 3.36%. She has started shipping her treats internationally, hosted a pop-up shop in Abu Dhabi and released a best-selling cookbook. It’s really cool, she said in 2024.

Gen Z 64

Gen Z Transform Fashion Food 64

Hubspot Marketing

APRIL 7, 2025

When it comes to the informational space, I think there is a realistic chance that an LLM like ChatGPT can take significant market share. (Now But that doesnt mean its time to jump ship on Google. That's why influencer marketing works. Now seems like an acceptable time to plug our AI Search Grader ?

SEO 93

SEO Real Estate Shipping B2C 93

Zumvu

JUNE 17, 2025

A dev team once cleared a months-long backlog after outsourcing support, shipping a major update ahead of schedule. Teams get to do what they’re best at—coding, designing, or plotting the next big move. Instead of reacting to every ping, they’re building the future.

Customer 92

Customer Finance CRM Social Media Marketing 92

Martech

JULY 18, 2025

Sources: Oberlo , StatsUp Influencer marketing X influencers have a lower average engagement rate (0.09%) compared to Instagram (1.8%) and TikTok (2.18%). Video posts perform significantly better for influencers (0.42% engagement rate). are the top-performing markets for X influencer engagement.

Gen Z 112

Gen Z Millennials Marketing Marketers 112

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 143

Influencer Marketing Affiliate Marketing Marketing Marketers 143

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

Influencer Marketing 140

Influencer Marketing Customer Journey Health Marketing 140

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion in 2022.

PR 142

PR Influencer Marketing Marketing Marketers 142

Neil Patel

DECEMBER 22, 2020

You could also invest in some tools that will make working with influencers simpler. In this guide, we will break down these unconventional forms of marketing. How Using Social Media Influencers Can Grow Your E-commerce Brand. Influencer marketing is the practice of working with well-known social media users to grow your brand.

Influencer Marketing 142

Influencer Marketing Branding Shoppers Promotion 142

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

Influencer Marketing 105

Influencer Marketing SEO Branding Logistics 105

Sprout Social

APRIL 24, 2023

Well-planned influencer campaigns are an excellent source of publicity. Consumers transfer their feelings about influencers onto your brand, whether that’s trust, excitement or relatability. It’s no wonder that influencer marketing is one of the most popular forms of social media marketing.

Influencer Marketing 142

Influencer Marketing Shipping Entertainment Social Media Marketing 142

Neil Patel

APRIL 12, 2021

Determine a Shipping Process. You can either handle the shipping in-house or outsource your shipping to a partner. Handle Your Own Shipping. In-house shipping gives you complete control over the whole process, and you can quickly make adjustments based on feedback. Which is best?

Shipping 139

Shipping Price Logistics Customer Acquisition 139

Hubspot Marketing

MARCH 12, 2024

TikTok Shop stores, picks, packs, and ships sellers' products to your customers, providing a seamless shopping experience. Set Up Shipping and Inventory Specify the shipping options and rates for your products. Utilize influencer marketing Unsure of HOW to create great content or get recommendations for your products?

Shipping 117

Shipping Logistics User-Generated Social Media Marketing 117

Martech

NOVEMBER 15, 2023

Perks like limited-time offers and free shipping also are attractive to certain segments of social commerce shoppers. consumers by The Influencer Marketing Factory found that: Shoppers ages 18-34 purchase via social commerce for limited-time offers , whereas users 35+ are incentivised by free shipping. A survey of U.S.

Shoppers 122

Shoppers eCommerce Shipping Retail 122

SocialPilot

JANUARY 24, 2024

These days influencer marketing is one of the most preferred ways for brands to introduce a new product to their targeted market. Influencers are here to rule the advertising market, and it can be easily seen every time you open your Instagram, Facebook, or YouTube. That’s where the influencers come into the play.

Influencer Marketing 110

Influencer Marketing Gen Z Social Media Marketing Communications 110

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. What is Influencer Marketing?

Influencer Marketing 125

Influencer Marketing Promotion Transform User-Generated 125

Sprout Social

JANUARY 26, 2021

If you wants to reap the benefits of influencer partnerships, you’ve got to find the right people to represent your brand first. Fortunately, Instagram is a mecca for influencer marketing. Some of the most common questions brands will receive revolve around product details, shipping, returns and other purchase-related questions.

Shipping 143

Shipping Entertainment Management Customer loyalty 143

Sprout Social

JANUARY 26, 2023

Similarly, if you’re selling machine parts, partner with a delivery company that can fulfill orders for your clients and provide them discounts for choosing that shipping method. Make refunds, exchanges and shipping as simple as possible. Answer all feedback on your social channels promptly.

Gen Z 145

Gen Z B2C Shipping Marketing 145

Neil Patel

MARCH 3, 2021

buywith: Allows influencers to “shop live with their followers” on brands’ e-commerce sites, helping influencers to win bigger partnerships and brands to generate greater ROI from their influencer marketing strategies. Viya is extremely selective about the influencers and celebrities she works with.

Shoppers 143

Shoppers Retail User-Generated Promotion 143

AWeber

OCTOBER 10, 2023

Say goodbye to inventory, storage, and shipping hassles, and hello to a low-maintenance business that leaves you the time and freedom to do other things. Sell your creative work without the hassles of shipping, inventory, and quality control. Be sure to select “digital” in the “shipping” section!

Shipping 111

Shipping Real Estate Price Shoppers 111

Sprout Social

FEBRUARY 22, 2022

“We will see better integrations and less friction in the purchase funnel,” says Alessandro Bogliari , Co-Founder and CEO of The Influencer Marketing Factory.

Shoppers 134

Shoppers Retail Shipping Digital Marketing 134

Neil Patel

FEBRUARY 1, 2021

Instead of a regular e-commerce store, users can view products in your Instagram feed and text their payment and shipping details to buy products. Instagram influencer marketing has become a game-changer for social selling. for every $1 that they spend on influencer marketing. And the payoff is enormous.

User-Generated 144

User-Generated Influencer Marketing Shipping Product 144

Many Chat

APRIL 17, 2023

This could be a free five-day challenge, a lead magnet, a discount code, a mystery gift, a free-plus-shipping offer, or webinar registration. Buddy your automation up with influencers According to a survey by Influencer Marketing Hub, the influencer marketing industry is set to grow to approximately $21.1

Gen Z 96

Gen Z User-Generated Influencer Marketing Shoppers 96

Neil Patel

JANUARY 31, 2022

Here are the main types of e-commerce marketing we’ll cover in the next sections: paid search SEO content marketing email marketing social media for ecommerce influencer marketing affiliate marketing. Offering site visitors a small discount or free shipping is a simple way to build your list.

Affiliate Marketing 119

Affiliate Marketing Influencer Marketing User-Generated Promotion 119

Hubspot Marketing

FEBRUARY 13, 2023

Facebook will see significant growth in 2023, with 23% of social media marketers investing more in Facebook than any other platform, 43% increasing their investment, and 41% continuing to invest in Facebook. Instagram Influencer marketers see the highest ROI through Instagram. Don't let your community collect dust.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

AWeber

FEBRUARY 6, 2024

Leverage the power of nano and micro-influencers Influencer marketing has become one of the most popular ways to promote a business. The main difference between nano and micro-influencers is the size of their following. Offer a coupon Etsy allows sellers to use coupons to promote their products.

Promotion 115

Promotion Shoppers Advertisers Advertising 115

Sprout Social

SEPTEMBER 2, 2021

This timeless brand also combines eye-catching aesthetics, and a polished influencer marketing strategy to turn their posts into traffic-generating machines. Even something as simple as a branded business card snuck into your shipped orders is a smart move. Run influencer marketing and UGC campaigns.

Retail 122

Retail Customer Customer Journey Promotion 122