Sprout Social

APRIL 22, 2021

In fact, many of the staple offerings in the hospitality industry today—room service, the minibar, central reservations systems—were once Hilton innovations. While the effects of the pandemic have been devastating across the board, one of the hardest hit industries was Travel and Hospitality. Their business depended on it.

Promotion 124

Promotion Global Marketing Branding Product 124

SocialPilot

JANUARY 21, 2024

In the dynamic digital era, establishing a commanding online presence is paramount in the hospitality industry. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. So, if you want to attract more guests to your hotel, strategic social media marketing is key.

Social Media Marketing 92

Social Media Marketing Transform User-Generated Gen Z 92

Martech

MARCH 7, 2023

Dig deeper: Product-led growth: 3 important lessons from the front line Hospitality As part of my current gig with Wyndham Hotels and Resorts, I learned that hospitality has significant similarities with fast food. Along those lines, although the B2C side of the travel sector is very apparent, there’s more to the picture.

Product 101

Product Finance Marketing Automation Platform B2C 101

Hootsuite

SEPTEMBER 25, 2023

Actionable insights to help you grow faster. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low?

Real Estate 125

Real Estate Food Analytics Entertainment 125

Sprout Social

SEPTEMBER 12, 2022

But between must-adopt platforms and the rise of short-form video, keeping up with digital demand is only getting harder. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Management 90

Management Real Estate Branding Food 90

Adams & Knight Marketing

JANUARY 8, 2020

” This is just one of the insights Reem shares in a recent podcast produced by Becker’s Healthcare, a national source of news and information for healthcare decision makers and one of the fastest-growing media platforms in the industry. “Employees and teams within an organization must be engaged in a positive way.

Digital Marketing 130

Digital Marketing Branding Marketing Marketers 130

Adobe Experience Cloud Blog

MARCH 28, 2019

adults regarding preferences and expectations for digital experiences in the retail, travel and hospitality, media and entertainment , and financial services industries. Younger consumers have higher expectations for innovation,” said Taylor Schreiner, director of Adobe Digital Insights. Retail CX Insights.

Millennials 130

Millennials Retail Entertainment Thought Leadership 130

Adams & Knight Marketing

MAY 4, 2020

5: Consumers are looking forward going out to dinner, hanging out with friends and travelling within their states. 5: Consumers are looking forward going out to dinner, hanging out with friends and travelling within their states. Physically? Emotionally? What are their biggest concerns? Healthcare providers? Government agencies?

Marketing Strategy 130

Marketing Strategy Health Marketing Marketers 130

Hubspot Marketing

NOVEMBER 15, 2022

About this Data: These insights are based on data aggregated from 158,000 + HubSpot customers globally between July 2021 and October 2022. Professional and Business Services (down 10%) saw the most significant annual loss, while Leisure and Hospitality saw the reverse with a nearly 7% YoY increase. Leisure and Hospitality.

Manufacturing 89

Manufacturing Health Education Inbound Marketing 89

Traackr

JULY 25, 2019

Haley Dasovich gives us insight into a day-in-the-life of a travel influencer and the dynamics of working with hospitality brands on influencer marketing.

Influencer Marketing 94

Influencer Marketing Marketing Marketers Branding 94

Hubspot Marketing

FEBRUARY 21, 2023

About this Data: These insights are based on data aggregated from 130,000+ HubSpot customers globally between July 2021 and September 2022. The only industry that didn't see a dip was, unsurprisingly, Leisure and Hospitality. In this post, we'll note the three key marketing themes we discovered and how they could impact you today.

Marketing 98

Marketing Marketers B2C Health 98

Search Engine Land

JANUARY 22, 2023

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. Atlanta, Seattle and Boston.

Search Marketers 95

Search Marketers Health Marketing Marketers 95

Sprout Social

JUNE 22, 2021

In this article, we’ll share the need-to-know stats and insights about each platform to help marketers determine the top social media platforms to prioritize for their strategy. This makes Twitter a powerful platform for brands to collect candid consumer insights on how to improve their products, services or social content.

Customer 119

Customer Gen Z User-Generated Health 119

Martech

JANUARY 20, 2022

He discussed strategy in the context of the travel and hospitality industry. “Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. Source: Tom Hannigan.

Customer Journey 127

Customer Journey Customer Transform Analytics 127

Hootsuite

MARCH 23, 2020

Social platforms offer critical infrastructure, helping government agencies, hospitals, and health care organizations coordinate fast responses and speedy citizen engagement. We’re also seeing personal benefits, as social media becomes an irreplaceable tool for easing our isolation and connecting in new ways. Business survival.

Transform 145

Transform Health Finance eCommerce 145

Sprout Social

DECEMBER 29, 2022

You did it. You built your brand into one that consumers love and trust. You might be thinking the ride is smooth sailing from here, but the work is just beginning. Now you have to maintain the momentum and manage your brand reputation. Building and maintaining your brand in a crowded market is no easy feat. Then, make those values known on social.

Analytics 90

Analytics Shoppers Customer loyalty Fashion 90

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. What is B2B SEO?

SEO 125

SEO B2C PR Whitepaper 125

Hootsuite

DECEMBER 8, 2022

That’s where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. It gives you an understanding of how businesses similar to yours are doing — and a better sense of what those 100 likes really mean. How to find social media benchmarks.

Real Estate 120

Real Estate Entertainment Retail Analytics 120

Search Engine Land

JULY 24, 2023

Content marketing is crucial for brand awareness and engagement in the digital landscape. Generating compelling ideas consistently can be daunting, but generative AI like ChatGPT offers solutions. This article explores top AI tips to boost your content marketing efforts. What is an AI prompt? Use platforms that provide advanced language models.

Content Marketing 98

Content Marketing Finance Marketing Marketers 98

Neil Patel

MARCH 2, 2021

Reviews aren’t just about finding out what consumers think you’re doing right or where you can improve. They’re a highly useful marketing tool for drawing traffic, generating leads, and making conversions. Let me show you why you should be scoping out reviews for your business. Why It’s Important for Your Business to Get Reviewed. B2C Review Sites.

B2C 127

B2C User-Generated Entertainment Management 127

Set Up

JANUARY 31, 2023

We work with the insightful answers to those questions to create customized principle(s) that govern the design of the experience. Time and time again, marketers are told to listen to the consumer. It may be easier to develop a creative or engaging experience in person, but how can marketers optimize their UX tools online? Be human oriented.

Health 52

Health Entertainment CRM Analytics 52

Many Chat

APRIL 18, 2022

Seeing businesses share their products and services on Instagram is nothing new. Since the social media platform was founded in 2010, 78% of marketers now use Instagram to increase brand awareness and position their businesses in front of potential customers. More than two billion global Instagram users are up for the taking.

User-Generated 98

User-Generated Fashion Food eCommerce 98

Content Marketing Institute

JULY 25, 2018

While I’m typically calm and relatively capable of handling a crisis at home, I quickly discovered that managing medical care while alone, in pain, and in unfamiliar surroundings requires a lot more presence of mind – and a vastly different set of informational needs and insights. Where is the closest hospital? How can I get there?

Health 68

Health Customer Pharmaceutical Logistics 68

Litmus

APRIL 17, 2020

Retention consists of many moving pieces, channels, and metrics, but overall it boils down to one main goal: increasing engagement and deepening your customers’ connection to your brand. Think about how to bring lapsed customers back when the time comes. Audit your automated emails. Thank you and appreciation emails. 10/10 would read again!

Email Marketing 117

Email Marketing Customer Marketing Marketers 117

Sprout Social

MAY 8, 2023

As the premier professional-focused social platform, LinkedIn is where to establish yourself as a thought leader in your industry. With more than 900 million members across 200 countries, businesses have a large audience and employee advocates to extend their reach.

Education 110

Education Entertainment Thought Leadership Food 110

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Travel ad spend set to grow at six times of overall ad market by 2023. Advertising. Customer experience. Workplace impact. Employment. Retail & FMCG.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

JUNE 23, 2016

At Sprout, we want to ensure that both our customers and employees are confident in using our products as well as understanding its business and industry impact. Jordan Balkin, a Product Education Specialist, takes care of that. Name: Jordan Balkin. Department: Operations. Started at Sprout: November 2012. You’ve been at Sprout for a few years now.

Education 75

Education Product Food Analytics 75

Content Marketing Institute

AUGUST 31, 2018

We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. Editor’s note: Beverly Jackson is a finalist for 2018 Content Marketer of the Year. When was the last time you went to a casino? When was the last time you went to Las Vegas just for the gambling?

Branding 79

Branding Transform Entertainment Customer Journey 79

Adobe Experience Cloud Blog

JUNE 25, 2020

And, despite our nostalgia for travel and seeing people in person, they’re working out surprisingly well and only getting better. They don’t require spending on travel, hospitality, or venues. Travel is logistically challenging for busy executives—and for anyone with home and family responsibilities. It’s common sense.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

On24- CMO Confessions

MARCH 18, 2021

Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice. We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Empathy and Pulse Checks.

CMO 52

CMO Tentpole B2C Retail 52

On24- CMO Confessions

MAY 6, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features David Clarke who is the Executive Vice President, Chief Experience and Chief Marketing Officer of UnitedLex. You can learn more about David’s career and interests on his LinkedIn page here and Twitter here.

CMO 52

CMO Transform Retail New Technology 52

Martech

FEBRUARY 24, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. CallRail’s platform (via Callrail).

Analytics 98

Analytics Real Estate CRM Communications 98

Neil Patel

FEBRUARY 15, 2021

These tiny devices are full of robust insights and data. Beacon technology has completely revolutionized both business and marketing. As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this technology is completely changing the marketing game. They’re virtually a one-stop-shop.

Energy 145

Energy Manufacturing Retail User-Generated 145

Bannerflow

FEBRUARY 23, 2021

Marketing will thrive on thorough data insights. If we’ve learned anything from the past year, it’s that our grasp of what’s normal is certainly changeable. Life has transformed from handshakes and hugs to virtual greetings and social engagement through a laptop screen. Keeping these in your armoury can be invaluable.

Market Trends 97

Market Trends Transform Logistics Marketing 97

Sprout Social

FEBRUARY 26, 2020

Landing pages are easily one of the most important pieces of your social media marketing strategy , they’re unfortunately easy to overlook. That’s because marketers are often so laser-focused on attracting customers and followers. However, what happens to those customers once they click through your promotions? See how that works?

Shoppers 121

Shoppers eCommerce Promotion Shipping 121

Martech

NOVEMBER 15, 2021

Using sophisticated proprietary algorithms to blend different types of data, these platforms can provide marketers with valuable insights into how to better allocate their resources. Full Circle Insights. A screenshot of the Full Circle Insights platform (via Full Circle Insights). Target customers. Product overview.

Analytics 110

Analytics Marketing Mix Retail Advertising 110

Adobe Experience Cloud Blog

APRIL 6, 2018

Get insights on how BBH, a financial services company, developed a successful content marketing strategy that combined the art of storytelling as well as the science of data to identify actionable insights. Here are my top five reasons to attend Marketing Nation Summit. Sessions For Everyone—and I mean EVERYONE! Fearless Keynotes.

Transform 134

Transform Thought Leadership Marketing Marketers 134