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16 Crucial Social Media Metrics to Track In 2024

SocialPilot

Social media metrics are the key performance indicators (KPIs) that measure the success of your social media efforts. It provides insights into the effectiveness of your content in promoting users to share it with others and amplifying its reach beyond your followers. What are Social Media Metrics?

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Moving up with marketing operational maturity

Martech

The next step is to set up new key performance indicators or reevaluate your existing performance indicators. Consider these categories of performance indicators as you decide what measures matter most: Strategic performance indicators show where the organization is achieving outcomes.

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The small B2B marketing team’s guide to ABM

Martech

Initially, focus the first few emails on top-of-funnel content that showcases your company’s industry expertise rather than promoting your product. Examples include key blog posts, industry reports or guides that help contacts better understand their pain points. Avoid overwhelming recipients with excessive information at once.

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Creating an Event Marketing Calendar: Essentials to Include

Marketing Insider Group

It ensures you stay on top of deadlines, maintain consistency in your promotional efforts, and effectively engage your target audience. Lets break down the key elements to include in an event marketing calendar to set your campaign up for success. Key performance indicators (KPIs). Resources and staff time.

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Guide to affiliate influencer marketing: Boost your brand and bottom line

Sprout Social

Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content. Creators can also easily find products and brands to promote. Polished ads can also feel too promotional and, therefore, easy to ignore. Plus, youre not limited to social media.

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Delivering large B2B marketing events: Best of the MarTechBot

Martech

Marketing and promotion: Develop a marketing plan to promote the event. This includes creating promotional materials, using email marketing, social media, and our website to reach customers and prospects. This helps us understand how well our promotional efforts resonated with our audience.

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Earned media value: How to calculate it and what to look out for in the calculating process

Sprout Social

In simple terms: Earned media means earned engagement by your “digital word of mouth,” not engagement from your own media channel or bought through paid promotions or advertising of content. It’s important to also track other key performance indicators , such as reach, engagement rate and conversion rate.