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21 Creative Lead Generation Ideas to Try (& Why Marketers Recommend Them)

Hubspot Marketing

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk.

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The History of Webinar Marketing and Why It's Here to Stay

Aspiration Marketing

Webinars are a powerful tool for businesses to connect with their audience, generate leads, and drive sales. But did you know that the concept of webinars has been around for decades? By tracing their evolution, we can gain valuable insights into their enduring popularity and effectiveness.

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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

Common objectives include driving brand awareness, increasing user-generated content , generating leads, supporting sales efforts, encouraging positive reviews, and boosting social proof. Use tracking links, campaign-specific tags, and listening tools to gauge the impact of influencer content on site traffic, leads, and sales.

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FCC Ruling on Lead Generation Suddenly Postponed: What You Need to Know

verse.ai

Your Guide for TCPA Compliance for Internet Leads If you are involved in lead generation, you have probably heard about the Federal Communications Commission (FCC)s 2023 “one-to-one consent” ruling under the Telephone Consumer Protection Act (TCPA). How does the vacated ruling impact lead generators?

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B2B Digital Marketing: What’s Working Now!

Speaker: Paul Slack - Vende Digital CEO

You’ll learn cost-effective digital tactics that are working right now to produce qualified leads. Generate leads more predictably at a lower cost. Develop lead magnets that your audience will love. We’ll show you specific examples of how other B2B companies are crushing it with digital marketing.

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How to Sell During a Trade War

SMEI

Optimize Supply Chains and Sourcing Strategies Trade wars often lead to higher tariffs and increased costs for raw materials. Adapt to Regulatory Changes and Compliance Requirements Trade wars often lead to changes in trade policies, import/export regulations, and compliance requirements.

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Identify Your Best Prospects: How to Create a Lead Scoring System

Aspiration Marketing

A successful sales strategy hinges on identifying and prioritizing sales-qualified leads (SQLs). However, without a clear method, you risk wasting time on leads that aren't going to close. To solve this, a lead scoring system assigns value to different lead characteristics and behaviors. That's a fundamental truth.

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New Rules of Demand Gen for Mid-Market B2Bs

Speaker: Paul Slack - Vende Digital CEO

If you want to generate revenue as a marketer and not just leads. Producing leads your sales team will love to work with. Turning leads into opportunities into revenue. If there's more about digital marketing you don't know than you do know. Keys to executing campaigns that will put wins on the board. We’ll show you how.

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Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. Struggling to grow your B2B brand in an overcrowded market? What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts.

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ABCs of Data Normalization for B2B Marketers

However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow.

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Cold Calling Tips and Tricks

If you’re looking to perfect your cold calling techniques, download ZoomInfo’s latest eBook for a number of cold calling tips to help generate more leads to fuel your funnel. What’s the verdict? The cold call still works.

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Relevance, Reach, Return: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? Save your seat today!

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Define and agree on “qualified leads”. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Ready to generate more leads, interest, and revenue with your B2B marketing? Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. AI and automation are currently transforming the way sales and marketing teams operate.